Week ofMarch 17, 2025 Digital

Marketing Course

in Hyderabad

Digital Marketing Course Objectives• Understanding the fundamentals of Digital

Marketing• Social Media Marketing, Webinar Marketing• Understanding Content Marketing• Google AdSense and Affiliate Marketing• Google Display Network Campaigns• Google Display Network Campaigns• Generating Leads with various methods• Creating a blog using CMS• Hashtag Viral Marketing• WhatsApp Marketing• Bulk Email Marketing using different software

vendors• Landing Page Techniques• Understanding Google Analytics, PPC• Become a google, Bing certified in 60 days

Digital Marketing Course Syllabus1: Digital marketing Introduction

• Introduction to Digital marketing• Comparison of Traditional and Digital

Marketing• Statistics of Digital Marketing• Benefits of Digital marketing• Latest Digital marketing trends• Digital Marketing strategy for websites• Challenges in Traditional Application• Career opportunities in digital marketing

2: Content Marketing• Article and promotional marketing• Social media content• Web site and email content• Online Promotion

3: Heat Map• What is a Heat map and its importance• What is a scroll map

4: Social Media• Basics of social media marketing• Facebook fan page creating• Facebook marketing• Facebook Paid advertising• YouTube marketing• Twitter marketing• LinkedIn marketing• Pinterest marketing

5: Google Ad Sense and Affiliate Marketing• Online money earning strategies• Planning a website for Adsense• What is Adsense?• Implementing Ads in a Website• What is Affiliate Marketing• Types of Affiliate Marketing• Making Money using Affiliate Marketing

6: Webinar Marketing• Webinar marketing & benefits• Logistics, Direct interaction• Launch feedbacks, webinar platforms• Webinar tools and services• Guidelines for a successful webinar

Digital Marketing Course Syllabus

7: Keyword Research & Competition Analysis• Introduction to Keyword Research• Types of Keywords• Keyword Research Methodology• Business Analysis• Product/Services Categorization• Google Keyword Planner Tool• In-depth Analysis with Keyword Planner• Other Keyword Tools• Competition Analysis• Manual Competition Analysis• Paid Competition Analysis tools• Finalizing the Keywords List

8: Hashtag Viral Marketing• How to use Hashtags for your business• Find hashtags related to the main key-board• Research Trending Hashtag• Hashtags on Facebook & Twitter to generate traffic• Track your Hashtag impact• Speed it up- tools to detect hashtag strength• Track your Hashtag impact

Digital Marketing Course Syllabus

9: Money Making with YouTube Monetization

What is YouTube Monetization?What is YPP?

Eligibility Criteria for YPPMost Popular Niches in YouTube

Top YouTube ChannelsHow to Select Niche

Types of Video ContentGuidelines for YouTube Publishers

How to apply for AdsenseChecking Advertising Revenue on

YouTubeReports in Google AdSense

Optimizing for YouTube Revenue

Digital Marketing Course Syllabus• 10: Whatsapp Digital

Marketing• 11: Mobile

marketing• 12: Freelancing Techniques• 13: Lead generation• 14: Creating a Blog• 15: Landing Page Techniques• 16: Search Engine Optimization

(SEO)• 17: Online Advertising &

PPC• 18: Email Marketing• 19: Design

Graphics

Digital Marketing Course Syllabus

• 20: Online Reputation Management

• 22: List Building Techniques

• 21: Become a Certified in 60 Days

• 23: Google Analytics Topics• 24: Optimizing a Web Site for Online

Marketing• 25: Live Streaming• 26: Youtube

Marketing• 27: Digital Marketing

Stratergies

Contact us +91 8050580888 info@apponix.com

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