“ engaging community partners in the hospitality industry: next generation community...
TRANSCRIPT
“Engaging Community Partners in the Hospitality Industry: Next Generation Community Collaboration”
Presented by
Bill Blair, Dean Occupational Education and Workforce Development
Beth Pratt, Director NVCSBDC and NVC Hospitality Institute
Charlie Monahan, Project Coordinator NVC Hospitality Institute
Growing a Program
• The NEED!• The Resources• The Challenges
– Timing– Capacity– College buy-in– Partners wants
• The Delivery• Sustainability
NVC Hospitality Programs Brief History
• Pre 2000- Wine Technology Program and Culinary Arts Program
• 2003 Customer Service Academy (BACC mini-grant)
• 2002-4 Restaurant Symposiums (co-sponsored with Chambers)
• 2004-5 Hospitality Symposium (2 mini-grants)
• 2006-2008 SB70 and JDIF Hospitality Grant
SB-70 Economic Development and Career Technical Education Pathways Initiative Grant
Job Development Incentive Training Fund
Napa Valley College Hospitality and Tourism Management Program
Napa Valley College Hospitality Institute
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Birth of Twin Programs
Key Collaborators
• Vintners- Trade Organizations• Workforce Investment Board• ROP• Convention and Visitors
Bureau• Job Connection• Industry Leaders• EDC/ Chambers• Napa Valley College Staff &
Instructors, Administration• Santa Rosa JC
Definition of Collaboration
1.
act of working jointly; "they worked either in collaboration or independently"
2.
act of cooperating traitorously with an enemy that is occupying your country
How we organize our Hospitality Team
• Internal• External• Engaging the Players-
• Business Management Faculty• Wine Technology Faculty• Lead Administration, NVC
Foundation• Chambers of Commerce• ROP• WIB• NV Vintners• EDC
M.L. Oxford, Director - Napa County Regional Occupational Center
George Goeggel - Auberge Resorts
Greg Cole, Owner - Cole’s Chop House - CeladonCharles Henning, Managing Director - The Culinary Institute of America at Greystone
Marina Kreager, Director Human Resources - COPIA
Reynaldo Zertuche, General Manager - Embassy Suites Napa
Jason Ghiselin, Executive Director - Hospitality de los Carneros
Patricia Smith, Food & Beverage Manager - Napa Valley Marriott
Alain Negueloua, General Manager - Meadowood Napa Valley
Melissa Teaff, Owner - Melissa Teaff Catering
Hospitality and Tourism Advisory Board
Kate King, President & CEO- Napa Chamber of Commerce
Arvin Chaudhary, Chair - Napa County Workforce Investment Board
Dorothy Lind-Salmon, Napa Valley Economic Development Corp. Beth Carmichael, Executive Director - Napa Valley Conference and Visitors Bureau
Linda Reiff, Executive Director - Napa Valley Vintners
Joseph Salerno, Owner - Piccolino’s Italian Café Stephanie Thompson, Director, Occupational Education & Services- Santa Rosa Junior College
Linda Ozores, Director Human Resources- Silverado Resort
Patrick Burke, President - Silverado Trail Wineries Association Barbara Nemko, Superintendent- Napa County Office of Education
Hospitality and Tourism Advisory Board
Collaboration =Logo Soup
The Recipe
• Internal Team Communication
• Flexibility working with partners (especially WIB)
• Support from Fiscal Office, NVC Foundation, President
• Sharing• Being “the catalyst” and not
always “the STAR”
The Benefits to
• Solid Hospitality Management Program• Engaging the Workforce Leaders in
Wine and Hospitality• Providing Interns and employees• Recognition in the Community• Building Capacity in our SBDC, Contract
Education and Business Training Programs
• Addressing the Industry Needs –We are now at the Table!
A Few Measurable Outcomes
• Launched NVC Hospitality Management Program- AA
• Brought the NVC CSA Program to the Wine Industry
•Increased NVC Contract Education through Hospitality Programs by over 35%
•Increased small business counseling to Hospitality and Wine related businesses by 35%
•Over 300 Hospitality Professionals trained at the Wine Country Hospitality Symposium
•Developed new curriculum and new trainings (TIPS) to meet workforce needs
•And…
Outcomes: www.nvchi.org
Hospitality Institute Series of Workshops
Food and Beverage Cost Control
Hospitality Marketing
Recruiting, Hiring and Retaining Employees
HR Best Practices – Job Descriptions, Policy Manuals and Evaluations
Restaurant Start-Up Roundtable
Customer Service Academy
Continued training at the SBDC site as well as on site for businesses.
This quarter we held 3 trainings at our site with a total of 52 participants. We also trained 140 managers and employees on site at the Business’ location.
CSA Trainer Bill Cremen
Individual Counseling
We also directly advised Business owners in over 101 individual sessions and delivered more than 160 hours of
business counseling.
And…
Hospitality & Tourism Management Program
•Launched Credit Program
•Developed New Curriculum
•Provided Career Opportunities
•Engaged the Hospitality Leaders
•Worked with local ROPs
•Worked Closely with Hospitality Institute
•Partnered with SRJC with Hospitality Careers
• BUSI 298A Introduction to Hospitality Management (3 units)
BUSI 298B Principles of Hotel Administration• (3 units)
BUSI 251 Marketing - Hospitality & Tourism Focus (3 units)BUSI 298D Hospitality Law (3 units)
• Food, Beverage and Restaurant Management course which will be available in Summer, 2008 (3 units)
Hospitality & Tourism Management Program
Outcomes OUTCOMESPartnership with SRJC Culinary Arts Program connects hospitality students and employers in the North Bay Region…..
_______
Innovative Programs
• TiPs Training• Hospitality
Symposium• SRJC and NVC
Hospitality Website• Napa Valley Rocks-
Annual Training to Hospitality Workforce
• Thrive and Survive to ROP
May 30th Hospitality Career Faire
We worked with the Napa Job Connection to present the Faire.
Job Connection coordinated the event
Held at Napa Valley College’s Glade
30 Hospitality Businesses Participated
Over 75 Potential Applicants Attended
This Year May 7th at NVC
Two Days of Napa Valley ROCKSAugust 27th and 28th
Collaborated with the
Napa Valley Vintners
NV Conference and Visitors Bureau &
NVC Hospitality and Tourism Program
Over 170 Participants Trained in 7 Different Sections
Innovative Programs
TiPS TrainingTraining for Intervention Procedures
Instead of taking chances, take TiPS training!
TiPS trains servers, sellers, and consumers of alcohol how to prevent intoxication, drunk driving, and underage drinking.
Wine Country Hospitality Symposium
April 3, 2007 & March 25, 2008
Rx For Business
SMALL BUSINESS CHECKUP
To qualify for the program, a business must be located in Napa County, be at least one year old, and have recent financial statements and a business plan. If your business meets these qualifications the Annual Rx is offered at NO CHARGE (paid for by Napa County Workforce Investment Board). Under the Rx program, a consultant with the Small Business Development Center will conduct an intensive review of the Business in the following areas: Financial health/profitability Marketing Operations and quality control Human Resources Product cost of goods On-site interviews Administrative / organizational Operations/Customer Service
Thrive and Survive Video
We also finished the video to support this program
What Does it TakeTo Thrive and Survive in the
Workplace?
A big thanks to Filmmaker James Forbes of Bearshead Productions
Outcomes OUTCOMES
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Lessons Learned• New ways to effectively work with partners• Expectations when working with WIB• Integrating on-off campus training, credit-non-
credit• College leaders can be the catalyst!• Continued Community Support critical• The importance of Cheerleaders!• Clarity about what is important to all stakeholders
throughout the program• Seeking solutions• Keep in time with the budgets!
Next steps
Continued CCRM
“Community Customer Relationship Management”
Playing the role of “catalyst”
Seeking not so apparent partners
Integrating more cross-functional capacity
Spanish for Hospitality, green hospitality, entrepreneurial, youth hospitality
Thank You. Please come visit us in beautiful Napa Valley. We’ll share our wine and our experience and even some of our training programs.
Beth Pratt [email protected]
Bill Blair [email protected]
Charlie Monahan [email protected]
www.nvchi.org