ˇ ˆ - etcc | the emerging technologies coordinating council · transformational media lab...

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Behavioral Science in Emerging Technology: The potential of Psychology to improve ET programs

Beth KarlinTransformational Media Lab

Center for Unconventional Security AffairsUniversity of California, Irvine

Center for Unconventional Security Affairs

Mission:The Center for Unconventional Security Affairs (CUSA) addresses the human and environmental security challenges of the twenty-first century through innovative research and education programs that integrate experts from the public and private sector.

Environment and Human Security Research Group

Environment and Human Security Research Group

Transformational Media Lab

Transformational Media Lab eARTh StudioeARTh Studio

Underlying assumptions1. Technology and new media are significantly changing

how we interact with our natural, built & social worlds.



2. There are potential opportunities to leverage these changes for pro-social / pro-environmental benefit.



2. There are potential opportunities to leverage these changes for pro-social / pro-environmental benefit.

3. A psychological approach provides a theoretical base and empirical methods to understand this potential.

Transformational Media LabMission:

Our lab studies how technology and new media are (and can be) used to transform individuals, communities, and systems.

Issue-basedFilm

Campaigns

Smart Grid and Energy Efficiency

Smart Grid as Transformational Media1. Technology and new media2. Potential opportunities3. Psychological approach

The Smart Grid

The Smart Meter

1888

Microgrid

The Smart Home

Efficiency � SavingsTotal US Potential Savings – $638-$802 billion

� Transmission and delivery ($25 billion per year)

� Operations and maintenance ($8 billion projected savings)

� Capital investments ($46–$117 billion)

� Increased reliability ($100 billion/year)

� Cost-Effective (4-5x estimated cost of $165 billion)

Technology is available

Alternative Sources Efficient AppliancesImproved Information

Savings potential is significant

“…without waiting for new technologies or regulations or changing household lifestyle.”

Dietz, Gardner, Gilligan, Stern, & Vandenbergh (2009)

“Household actions can provide a behavioral wedge to rapidly reduce carbon emissions …”

• 5-12% reduction in 5 years• 9-22% reduction in 10 years

Powe

r Con

sum

ptio

n (W

atts)

Small Changes have big impacts

$9.24 $5.28 Savings: $3.9643%

And the computer is still plugged in…

What are we missing?

Public and private interest

People

People use technology

Energy use in identical houses has been found to vary by up to 260% (Parker, Mazzara, & Sherwin, 1996)

People make suboptimal decisions

People loathe change

People maintain first impressions

People “Rebound”Rebound Effect: one tends to consume more productive services” when gains in efficiency are made.

(Berkhout et al., 2000)

“I’ve actually wound up using more energy on some devices when I see how little energy they use”

15% of feedback users in a 2010 CUSA survey used less energy than expected

People fatigue46 of 86 respondents in a 2010 CUSA survey of feedback users no longer used the device.

� No longer in possession/borrowed � It served its purpose

“I checked almost every device I have, so continued usage isn't very informative unless I start tracking usage in a spreadsheet - way too much work.”

People love some technology…

...But not all technology

People even fight technology

� Psychology: the scientific study of mental processes and behavior (American Heritage Dictionary)

� From the Greek “psyche” (mind, soul) and “logia” (study of)

� Areas include:� Clinical – relieving emotional/behavioral dysfunction

� Cognitive –mental processes (learning, perception, memory)

� Developmental - intellectual, as well as moral development of the mind

� Social - reactions to social stimuli and their underlying mental processes

� Neurological –behavior that springs from reactions within the nervous system

Psychology studies people

It’s not just this…

… But all of this

The Role of Psychology1. Integrating theory

� Leverage past research in other domains

� Identify stable mechanisms across behaviors

2. Understanding energy behaviors� Primarily survey research

� Habits, attitudes, social context, demographics

3. Identifying and testing interventions� Primarily experimental research

� Strategies include: goals, incentives, pricing, feedback

Public Acceptance

Karlin, B. (2012). Public Acceptance of Smart Meters: Integrating Psychology and Practice. ACEEE 2012 Proceedings.

Primary Concerns• Health: Radio Frequency (RF)

• Privacy: “surveillance device”

• Cost: Pricing increases

• Control: Utility ‘adjustments’

• Security: Getting “hacked”


Risk Perception


Risk Perception

Are utilities communicating smart meter benefits?


Trust and AcceptanceImportant characteristics:1. Ability 2. Benevolence3. Integrity


Understanding Behaviors

Karlin et al. (2013). Dimensions of conservation: Exploring differences among energy behaviors. Environment and Behavior. In press.

See my ET Summit talk, visit http://bit.ly/karlindimensions, or contact me for a copy of the paper.

Significant predictors in regression models for energy conservation dimensions:

Curtailment

•Race

•# of people in home

•Environmental Motivation*

•Bill Consciousness

* Indicates strongest predictor in model

Efficiency

•Gender

•Age

•Marital Status

•Homeownership*

•Bill Consciousness

“the systematic assessment of the operation and/or outcomes of a program or policy, compared to a set of explicit or implicit standards as a means of contributing to the improvement of the program or policy”

What is program evaluation?

(Weiss, 2009)

Will they come?

If you build it,

If X, then Y

OR

If the program is given, then the outcome occurs.

Program x Outcomey

Simple causal model

Program x Outcomey

Questions remain…

What is the program?

What is going on here?

How do we measure outcomes?

Program x Outcomey

A theoretical approach

Hypothesis / Theory

Clearly defined and operationalized

Metrics tested for reliability & validity

Program x

Design: Between-subjects

Control

H1: Compared to a control group, participants in program x scored higher on outcome y.

Outcomey

Outcomey

Program x

Design: Within-subjects

Outcomey

H1: After receiving program x, participants scored higher on outcome y.

Outcomey

Program x Outcome y

Design: Difference of Difference

Outcomey

H1: Compared to a control group, participants in program x scored higher on measure y after participation.

Control Outcome yOutcomey

Program x Outcome y

Questions Remain…

Outcomey

Control Outcome yOutcomey

Are the groups equivalent?

WHY did program x lead to outcome y?

Are you measuring what you’re looking for?

An example – Energy Feedback

Feedback is effective… � 100+ studies conducted since 1976� Reviews found average 10% savings� Mean r-effect size = .1174 (p < .001)

• Significant variability in effects (from negative effects to over 20% savings)

Darby, 2006; Ehrhardt-Martinez et al., 2010; Fischer, 2008; Karlin & Zinger, in preparation

Feedback is can be effective… � 100+ studies conducted since 1976� Reviews found average 10% savings� Mean r-effect size = .1174 (p < .001)

Darby, 2006; Ehrhardt-Martinez et al., 2010; Fischer, 2008; Karlin & Zinger, in preparation

• Significant variability in effects (from negative effects to over 20% savings)

Feedback is It depends…

can be effective…

Moderators identified in meta-analysis

• Study population (WHO?)

• Study duration (HOW LONG?)

• Frequency of feedback (HOW OFTEN?)

• Feedback medium (WHAT TYPE?)

• Disaggregation (WHAT LEVEL?)

• Comparison (WHAT MESSAGE?)

Karlin & Zinger, in preparation

Limitations of Studies� Not naturalistic� Participants recruited to participate

� May be different from “active adopters”

� Not comparative� Most studies tests one type of feedback

� Very few commercial products in studies

� Not testing mediation� DV is energy use, but studies rarely test possible mediators

to explain effectiveness

Temporal Granularity

• Monthly 12

• Daily 365

• Hourly 8,760

• Continuous 31,536,000

Data Granularity

blu-ray netflixstreaming

Data Granularity(up to 6.3 trillion data points/year)

200 microsecond sampling

Data Granularity

Information Overload

Presentation Medium

10%15%5%

2% 20%average��savings

Ehrhardt�Martinez�et�al.,�2010;�EPRI,�2009

Proprietary�Communications

Data�Collection

Display

Communication

Control

Hardware

Feedback

Product

Management�Platform

Device Network

Information�Network Management�Network

In�Home�Control

Home�Area�Network

Distributed�Display

Service

Load�Monitor

Grid�Display

Sensor�Display

Networked�Sensor

Appliance�Monitor

In�Home�Display

Information�Platform

No Yes

Embedded

No

Various

VariousDistributedAutonomous

Grid Sensor SensorAppliance Sensor

No Yes

N/A

No Yes

No Yes

YesNo

Karlin, B., Ford, R. & Squiers, C. Defining Devices: A Revised Typology of Energy Feedback Technology. Under Review.

Message FramingPresentation of information in a way that encourages certain interpretations & discourages others.

“There is no value neutral way of presenting people with information.” - Elke Weber, APA 2012

1079 KwH/year

65.9 Billion

5.8% of average home

How much energy does your washer use?

$$$

$.25/load

$85/year

Feedback is It depends...

can be effective…

Impacts of leaving your router on when not in use

1

2

3

4

5

Leaving your router on wastes energy.

Turning your router off when not in use saves .07 kWh per day.

If all Americans turn off routers, we would save over $800 million/year.

A router left on all day uses the equivalent of 37 AA batteries.

If you turn your router off when not in use, you can save $2.63/year.

There are benefits to simplicity…

But it’s not always that easy…

Evaluating Evidence

Using platforms for learning

Using platforms for learningQuestions derived from preliminary (ET11SCE4030) report1. PARTICIPATION: Who is the primary target audience?

2. MOTIVATION: What is the role of various motivations in participation in and resulting savings?

3. INCENTIVES: Does the amount or type of incentive provided impact behavior?

4. FEEDBACK: Does the amount or type of feedback provided impact behavior?

5. ENGAGEMENT: What is the initial and subsequent level of engagement?

6. USABILITY: What is the perceived ease-of-use of participants?

7. SOCIAL NORMS: What is the role of social normative influence? Does the addition of features such as forums, “pacts”, referrals and competitions enhance savings?

8. VERIFICATION: How accurate is self-report and/or Green Button data for “verified savings”? How can savings be confirmed and monitored in the most reliable and cost-efficient manner?

9. SENSORS: Can additional data from smart meters or other sensors be used to streamline data?

10. LEARNING: Could features such as demonstrations and brain teasers increase knowledge?

11. CROSS-PLATFORMS: Could integration with other platforms increase usability or engagement?

(research) Design principles that work

1.Realize it’s all connected.

2.Be a critical consumer.

3.Look at what’s already been done.

4.Experiment with factorial designs.

5.Measure what’s appropriate.

Thanks to:

Closing Thoughts“It is far better to adapt the technology to the user than to force the user to adapt to the technology.”

– Larry Marine

Beth KarlinTransformational Media Lab

University of California, IrvineEmail: [email protected]: www.cusa.uci.edu

Threats to Validity1. History2. Maturation3. Testing4. Instrumentation5. Confounds6. Regression7. Selection8. Mortality9. Diffusion

Threats to Validity

� Events between measurements

� Pricing or weather changes

1. History2. Maturation3. Testing4. Instrumentation5. Confounds6. Regression7. Selection8. Mortality9. Diffusion

Threats to Validity

� Growing older, wiser, tired, bored

� Persistence? How long to treat?


Threats to Validity� Repeated measurements

� Get the hang of the test


Threats to Validity� How are you measuring?

� Become a more accurate judge


Threats to Validity

� A systematic but unplanned factor� Are you missing a third variable?



� Extreme scores change over time

� Are your extremes meaningful?

Threats to Validity

� Did participants self select?� Who are they being compared to?



� Participants drop out or refuse

� Group differences in mortality: BAD


� Participants talk to each other

� If treatment is related to information, this a big problem

PG&E ET Projects

Aaron PanzerProgram Lead, Emerging TechnologiesPG&EDecember 5, 2012

ETCC Q4 Meeting

PG&E Commercial ET Projects

2

• Active Projects

• Recently Completed Projects

• Upcoming Projects

• Deeper Dive

Discussion Points


3

• Technology Assessments

• Scaled Field Placements

• Demonstration Showcases

• Market & Behavioral Studies

• Technology Development Support

• Business Incubation Support

Statewide 2010-12 Regulatory Subprograms / Project Types


4

Active Projects

TA SFP DS MBS TDS

COM 14 14 0 1 2

SMB 5 12 0 1 1


5

Active ProjectsTechnology Assessments

Scaled Field Placements

Market & Behavioral Study

Technology DevelopmentSupport

Multi-Tenant Light Commercial Buildings

Pulse Energy -Dashboard with Energy Manager (Phase B)

CEC Building Rating Tools Assessment (Benchmarking Study)

Part-Load Boiler Efficiency Test Procedure (Phase 2)

City of San Jose LED High Bay Fixture

First Fuel SFP CLTC Directional LED Test Facility

Contra Costa County Integrated Occupancy Sensor

Siemens EcoView

Xenon Technical Assessment Lifecycle Testing Phase

Business Energy Report Project

CLTC Exterior Occupancy Assessment

Food Service Tech Load Shifting Ice Machines Phase B

Fry's - Advanced LED Indoor fixtures and replacement lamps

Advanced Window Films (SFP)


6

Active Projects (cont)Technology Assessments


Market & Behavioral Study

Technology DevelopmentSupport

Refrigeration Heat Reclaim

Plasma Exterior Extended

Anti-fog Display Case Film

Comprehensive HVAC RTU for SMB

San Mateo Jail -Geothermal Water Cooling Technology Assessment

Packaged HVAC Advanced Controls and Sensors SFP

EMIS BaseliningPerformance Criteria

Western CoolingChallenge

Verdigris PEC M&V PAR/MR LED Pilot

Advanced Window Films (TA 1)

Safeway - Advanced LED Track Fixtures

Advanced Window Films (TA 2, DaylightingBlinds)

ACE Hardware LED M&V

EPRI VRF Technology Assessment

Applied Materials 2X4 LED panels plus controls


7

Technology Assessments


DemonstrationShowcases

Technology DevelopmentSupports

Packaged HVAC Advanced Controls and Sensors Technical Assessment

Food Service Tech Load Shifting Ice Machines Phase A

Food Service Technology Demo Kitchen

Part-Load Boiler Efficiency Test Procedure (Phase 1)

Xenon Technical Assessment Preliminary Specifications Phase

Pulse Energy -Dashboard with Energy Manager (Phase A)

ETC Demonstration Lighting Showcase

Plasma Exterior Initial Phase

CLTC Directional LED DemonstrationShowcase

GSA Linear Panel and Controls Study

PEC Demonstration Lighting Showcase

EMS Wireless Pneumatic

EMS Fault Detection Diagnostics

Recently Completed Projects


8

Upcoming Projects

• Will hold an internal RFP for new projects

• Take a comprehensive view of project opportunities

• Commence new projects by end of Q1 2013

TBD


9

CLTC Directional LED Demo ShowcaseProject Description

• Created a retail lighting vignette, called Lux• Resembled a small apparel boutique

• Allowed retailers to compare LED replacement lamps with traditional halogen light sources

• Focused on LED replacement options for halogen PAR lampsand MR lamps

• Compared lighting from different brands


10

CLTC Directional LED Demo ShowcaseStudy Design

• Data was collected through a 20-question survey, in-depth interviews and discussions with retail business owners.

• The survey was designed to:• Gather information about retailers’ preferences and experiences with LEDs• Further understand how retail organizations evaluate lighting and make

upgrade decisions.

• Survey results were made confidential


11

CLTC Directional LED Demo ShowcaseProject Results

• Data was collected from 87 respondents from the following retail market segments:


12

CLTC Directional LED Demo ShowcaseProject Results (cont)

• Incandescent, linear fluorescent and halogen light sources are most prevalent in retail establishments surveyed

• CFL and LED sources are rarely used

• Sizeable opportunity for energy savings in this sector


13


• 83% of respondents have not made any changes to their lighting systems within the last five years

• Over 50% of respondents are at least “somewhat unsatisfied” with their current lighting

• The survey’s scope did not address retailers’ reasons for dissatisfaction.


14


• ~75% of respondents are considering upgrading to LED lighting

• When asked about their preferences regarding the specific brands of directional LED lamps available in the showcase:


15


• Of the respondents who previously evaluated LED replacement lamps prior to visiting Lux, they identify concerns including:


16


• Most retailers deemed a payback period of about one to two years acceptable

• Only 15% were willing to accept anything longer


17


• Participants indicated three primary factors driving their decision-making with regard to lighting upgrades:

• Cost (both upfront and long-term)• Knowledge and understanding• Potential impact on sales

• 73% of respondents reported that they identify the cheapest product as an important part of their decision-making process


18


• Vast majority of respondents recognize lighting as critical component of day-to-day operation

• Significant number of respondents:• Overestimated current price points for LEDs and were unaware of

how quickly• Consistently prices for this technology have dropped and continue

to drop


19

CLTC Directional LED Demo ShowcaseConclusions and Recommendations

• On-site demonstrations could play a role in utility incentive programs aimed at increasing LED adoption

• Retailers seemed to rely on peers for trusted information and referrals

• Create targeted outreach events within PG&E’s territory to help increase awareness of LED options for retail applications and increase customers’ engagement in incentive programs.

• Consider developing opportunities for greater visibility among its retail customers.

• I.e. Build online resource listing retail locations that have participated in LED incentive programs or installed a significant proportion of LED replacement lamps

Aaron Panzer – [email protected]

Questions

SM

SOUTHERN CALIFORNIA EDISON®1/9/2013

ETCC Q4 UpdateFocused on Commercial Activities

Ontario, CA

Edwin HornquistET Program

December 5, 2012

SM


Agenda

� 2010-2012 Commercial ET Activities Update

� Projects Highlighted

– Occupancy Sensor Couple LED Lighting Systems for cold cases and parking lots

– Commercial home building high performance track home

� 2013-2014 Program Plan

� Q&A

SM


Technology Assessments UpdateCommercial Projects

� ET10SCE1030 Liquid Desiccant AC for Grocery Stores Complete � ET10SCE1050 VSD Evaporative Fan Control for Walk-in Coolers Complete � ET10SCE1070 VSD for Die Casters Complete � ET10SCE1110 VRF for Lodging Application Complete � ET10SCE1130 LED Light for Commercial Pool Complete � ET10SCE1220 L Prize A-Lamp for Hospitality Applications Complete � ET10SCE1230 L Prize A-Lamp Laboratory Assessment Complete � ET10SCE1240 Frontier Project Complete � ET10SCE1250 Smart Corridor Bi-Level Lighting for Office Applications Complete � ET10SCE1310 Hot Food Holding Cabinets for Food Service Complete � ET10SCE1320 Pressure Fryers for Food Service Complete � ET10SCE1330 Combination Ovens for Food Service Complete � ET10SCE1340 Pizza Conveyor Ovens for Food Service Complete � ET10SCE1350 Cook & Hold Cabinets for Food Service Ongoing � ET10SCE1390 Steamers for Food Service Complete � ET10SCE1400 Taco Tower for Food Service Complete � ET10SCE1410 High Density Holding Cabinet for Food Service Complete � ET10SCE1430 Induction Well for Food Service Complete � ET10SCE1440 Steamer/Kettle for Food Service Complete � ET10SCE1450 Vacuum Sealing/Packaging Machines for Food Service Complete

3

SM


Technology Assessments Update (Cont’)

Commercial Projects� ET11SCE1010 Backlit Menu Board Evaluation - Field Complete � ET11SCE1011 Backlit Menu Board Evaluation - Lab Complete � ET11SCE1020 Grocery Medium Temperature Display Case Defrost Control Ongoing � ET11SCE1030 Hospitality VRF Field Assessment Ongoing � ET11SCE1050 Commercial Tubular Daylighting System Ongoing � ET11SCE1090 Multi-Tenant Light Commercial Ongoing � ET11SCE1100 Off-grid Commercial Office DC Grid System Ongoing � ET11SCE1140 Hot Food Induction Holding Well Complete � ET11SCE1180 Microwave Controlled Advanced Street Ltg Ongoing � ET11SCE1190 HVAC Electrostatic Filter Complete � ET11SCE1200 Deep Energy Retrofit Supermarket Ongoing � ET11SCE1220 LED Lighting for Cold Cases Complete � ET11SCE1221 Exterior LED Lights with Occupancy Sensors Complete � ET11SCE1240 Small Commercial LED and Controls Ongoing � ET11SCE1260 Phase Change Materials Paper Study Ongoing � ET11SCE1261 PCM Integrated Commercial HVAC Field Evaluation Ongoing � ET11SCE1290 Evaporative Pre-cooling of Air Cooled Chiller Field Evaluation Ongoing � ET12SCE1020 Lighting Professional Certification Ongoing � ET12SCE1040 Cheese Melter for Food Service Ongoing

4

SM

SOUTHERN CALIFORNIA EDISON®1/9/2013 5

Demonstration Showcase UpdateCommercial Projects

� ET10SCE2030 ZNE Commercial Focused Retrofit Ongoing

� ET11SCE2020 ZNE Big-box Retail Ongoing

� ET10SCE2040 ZNE New Home RFQ - Comm. Bldr. Complete

� ET11SCE2030 ZNE New Home - Commercial Bldr. Ongoing

� ET11SCE2050 ZNE Residential Load Impact Forecast Complete

SM


Scaled Field Placement UpdateCommercial Projects

� ET10SCE3010 LED Street Lighting Ongoing

� ET10SCE3020 Climate Appropriate HVAC Ongoing

� ET11SCE3010 Early Deployment Coordination Ongoing

� ET11SCE3020 LED Down Light Ongoing

6

SM


Market & Behavior UpdateCommercial Projects

� ET10SCE4020 ZNE Technical Potential Study Complete

� ET11SCE4040 HVAC Technology Roadmap Complete

� ET11SCE4060 Comm. Bldgs. Simulation Based Deep Energy Reduction Ongoing

� ET11SCE4080 Ground Coupled Space Conditioning Technical Potential Ongoing

� ET12SCE4010 West Coast Medium Commercial Market Assessment Ongoing

� ET12SCE4020 Adv. Lighting Controls Training Program - Needs Assessment Ongoing

7

SM


Technology Dev. Support UpdateCommercial Projects

� ET10SCE5010 Internally Illuminated Menu Boards for Multiple Applications Complete

� ET10SCE5020 Automatic Lighting Controls for Office Applications Complete

� ET11SCE5010 LED Lights for Commercial Pools Complete

� ET11SCE5030 Hybrid LED/Fluorescent Stairwell Lighting Complete

� ET12SCE5010 Cook and Hold Test Procedures Standard Development Ongoing

8

SM


• Cold Cases• Exterior parking lots

Project #1 Highlighted

Occupancy Sensor Couple LED Lighting Systems

SM


Assessment Objectives/Results

�Incumbent technology:– 400 watt PSMH luminaire, manual controls, 100%light/power output

(452 watts connected load)

�Cold Case Application of LED luminaire:– 172 watt(connected)at 100% light/power output when occupied.– Occupancy control turns off after 6 minutes– 62% demand reduction, 1,102 Kwh annual savings

�Parking Lot Application of LED luminaire:– 204 watt(connected)at 100% light/power output when occupied.– Occupancy controls output to 19% after 6 minutes no pedestrian or vehicular

traffic– 55% demand reduction, 1,105 Kwh annual savings

SM


Cold Cases

Incumbent - PSMH Emerging Technology - LED

SM


Cold Cases – reduced compressor consumption

0

200

400

600

800

1000

1200

1400

1600

1800

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Energy�Con

sumption�[kWh]

Average�Daily�Energy�Consumption

Case�Lights�Before

Case�Lights�After

Compressor�Before

Compressor�After

SM


Parking Lot

SM


Project #2 Highlighted

Near ZNE Track Home – Commercial Builder

15

• Partnership�Advantages

� Technical�design�assistance

� Incentives�&�rebates

� Shared�incremental�cost�to�ZNE�(amount�TBD)

• D&ES2�Advantages

� Path�to�ZNE

� Local�market�demand�for�ZNE�Construction�

impacts/concerns�with�ZNE

� Monitoring,�data�collection�&�commissioning�with�ZNE

� Compliance�and�technical�barriers�with�ZNE�

� Key�decision�makers

Project�Outline

16 Partnership�Project• ZNE�residential�is�no�longer�a�question�of�debate,�now�a�question�of�cost�effective�ZNE

•Homebuilder’s�understanding�of�local�market,�

key�decision�makers,�supply�chains,�building�&�

costing�expertise

• SCE’s�technical�design�expertise,�incentives,�&�shared�incremental�cost�to�ZNE

•Demonstrate�“proven”�technologies�to�public

• To�document�occupancy�(1�year),�road�blocks,�

opportunities�and�market�reaction�to�ZNE

17 Partnership�Process

Baseline

Energy�EfficiencyMeasures Path�to�ZNE�(SCE)

Cost�EffectiveMeasures Homebuyer�options�(BH)

Selected�OptimalMeasures GreenDoor (SCE�+�BH)

31.51

33.86

53.8

33.4

45.3

38.8

40.4

41.7

42

43.7

0.00 10.00 20.00 30.00 40.00 50.00 60.00

Energy�Model�Baseline

Local�Utility

1,500�to�1,999�SF

Constructed�2000�2005

Single�Family�Attached

<�2,000�CDD�&�<�4,000�HDD

U.S.�Suburbs

California

West/Pacific

U.S.�National

Energy�Baselines�(kBtu/sf/yr)18

ZNE�Production�Home19

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

Heating

Cooling

Lighting

Plug�Loads

DHW

Ventilation

Other

20 Path�to�ZNE

7.2�kW�PV

21

02/2011 � SCE�Project�Solicitation

04/2011 � Partnership�Identification�(BH)

09/2011�� Partnership�Initiation�(Signed�Agreement)

11/2011 � Project�Baseline�Established

12/2012 � Energy�Efficiency�Measures�(EEMs)�Identified

02/2012 � Energy�Efficiency�Measures�(EEMs)�Evaluated

03/2012 � Cost�Effective�Measures�Identified

04/2012 � Project�Measures�Selected

05/2012 � Design�Complete�(Signed�Design�Agreement)

10/2012 � New�Home�Construction

04/2013 � Data�Collection�Begins

04/2014 � Data�Collection�Complete

06/2014 � Data�Analysis�&�Final�Report

Project�Milestones

SM


ET Program 2013-2014 - Streamlining

� Learning from operating program in 2010-2012� 2013-2014 Guidance Decision� Re-Characterize Program Elements as Tactics

22

SM


HVAC TSDA (New to ETP 13-14)


Market & Behavioral Studies


ET Program 2013-2014 - Streamlining2013-20142010-2012

Subprograms Subprograms

Demonstration Showcases



TRIO/TRIP

Demonstration Showcases

gyTechnology Assessments


Technology Dev. Support

TRIO

Technology Development Support (TDS)

• Market Wants and Needs Studies• Develop Technical Specifications• Support C&S Protocol Development• Statewide + National Collaboration• Outreach efforts to

entrepreneurs/Investors

Technology Introduction Support (TIS)

• Scaled Field Placements• Demonstration and Showcases• Scaled Deployment in Conjunction

with Other Programs (e.g. lighting, HVAC …)

• TRIO / TRIP• Market Traction + Baseline Studies• Customer Acceptance Studies …• IDSM Demonstration

Technology Assessment (TA)

• Technology Assessments • Lab Testing (one or several)• Field Testing

• Market and customer Usability studies

• Demonstrations

Consolidate tactics. Minimal PIP amendments

Consolidate tactics. Minimal PIP amendments

Technology Test CenterConsolidate

tactics. Minimal PIP amendments

SM


Three-Pronged Approach

2013-2014 Subprogram Goal Merged 2010-2012 ETP “Elements”

Subprogram #1

Technology Development Support

Increased EE technology supply(Support the development of new technologies)

• Technology Development & Support• TRIO (Technology Resources Innovation

Outreach)• Market Studies and Behavioral Studies

Subprogram #2

Technology Assessments

Increased number of measures offered by EE programs (Identify promising technologies for EE programs)

• Technology Assessments • TA within Demonstration Showcases• Market Studies and Behavioral Studies• Technology Test Center (SCE only)

Subprogram #3

Technology Introduction Support

Support technology introduction and whole-building deep-energy reduction solutions (“Seed” market demand among targeted end users)

• Scaled Field Placements• Demonstration Showcases• TRIP Solicitations (implemented in 2012 by

SCE only. New to SW ETP in 2013-2014)• Market Studies and Behavioral Studies

SM


Questions?

SMUD 4th Quarter Update

December,�5,�2012

Bruce�BacceiHVAC Project Manager Energy R&D Department

Powering forward. Together.

SMUD Update:

• Dakin-McQuay Rebel – Just beginning testing• Munters Report this week• Advanced Sidelighting Study• REGEN - DR• NovaTorque• Climate Wizard• SolarFrost-IceBook• Important Opportunities to Coordinate!

Munters:�State�Printing�Office

• Final�Report�Friday• Preliminary:�Munters�saves�on�electricity,�significantly,�but�the�cost�of�water�offsets�the�electricity�savings,�making�it�almost�wash.

3

Sidelighting�Study

• Both LightLouver & 3M viable products in South applications• East & West questionable (1/2 as much light)• BSDF – Bi-Direction Scatter Distribution Function. BSDF is used in the

Radiance simulations using the Dynamic Radiance Approach

Powering forward. Together.

ALCA��Fall�2012�MeetingOctober�11,�2012

Vikki�Wood,�Sacramento�Municipal�Utility�District

Customer�Portal

Web�2.0�APIs

A ZigBee�network�allows�Controllers�to�“talk�to�each�other”�in�a�swarm

Each�Controller�makes�a��decision�every�10�minutes

Controllers�measure�power�readings�every�30�seconds

Controllers�are�monitored�and�adjusted�via�a�web�based�portal

Swarm�Energy�Cloud

A�Gateway�provides�Internet�communication�without�the�need�to�access�the��site’s�network.� Power�readings� and�decisions�are�uploaded�every�5�minutes

Swarm�Energy�Management�™

Hardware StoreNatomas Gym Elk Grove Gym

Car DealershipSmall Office Building

0.0�kW

4.6�kW

4.4�kW

18.5�kW

13.8�kW

0%

6%

9%

18%

34%

0 5 10 15 20 25 30 35 40

Small�Office�Building

Elk�Grove�Gym

Auto�Dealership

Natomas�Gym

Hardware�Store

4�7pm�Average�Peak�Demand�and�Percent�Savings�at�100

0.0�kW

0.0�kW

4.4�kW

1.9�kW

4.6�kW

12.3�kW

18.5�kW

27.1�kW

13.8�kW

15.8�kW

0%

0%

9%

4%

6%

16%

18%

26%

34%

38%

0 5 10 15 20 25 30 35 40

Small�Office�Building�10%Small�Office�Building�20%

Auto�Dealership�10%Auto�Dealership�20%Elk�Grove�Gym�10%Elk�Grove�Gym�20%Natomas�Gym�10%Natomas�Gym�20%

Hardware�Store�10%Hardware�Store�20%

4�7pm�Average�Peak�Demand�and�Percent�Savings�at�100

A�Leap�Forward�in�Electric�Motor�Value

Kim Baker, VP App [email protected]

(****Mark Cherniack, NBI****)

SMUD – Nov 2, 2012

www.novatorque.com 11

The�NovaTorque�PM�motor�is�compelling

Lower cost, no rare earth:

0

20

40

60

80

100

120

140

160

2000 2005 2010 2015

Magne

t�Pric

e�($/kg)

Magnet�Costs

Rare-earth

Ferrite

Better performance:

(5HP motors in a fan application)

50%

60%

70%

80%

90%

100%

600 900 1200 1500 1800

Motor�Efficiency

Speed�(rpm)

Superior�NovaTorque�Efficiency

Induction 1997Induction�2011

NovaTorque

Moldedstator

Non-DriveEnd Rotor

Conicalshaped surface

WindingMagnet

Pole piece

Interior (IPM) Permanent Magnet rotor Stator

LaminationStack

End bell

12

NovaTorque�motor�exploded�viewDrive End RotorAssembly

www.novatorque.com 13

• Gen�2�product�developed�- Lower�component�cost

- Easier�manufacturability

- Efficiency�performance�improved�by�1�2%�over�Gen1�motor

• Manufacturing�Automation�expanded

• Teamed�with�Manufacturing�Partner

Cost�competiveness�– Actions�Taken

NovaTorque

• Bench�Test�of�Gen2– PG&E?– SCE?

• Field�Tests��3�&�5�HSP

14

Enhanced�Coordination�• Evaporative�cooling�systems!��PG&E/WCEC�leading!

– Fault�detection– Water�consumption/corrosion�– Service�agreement/with�any�rebate– Small�Medium�Commercial�Solutions

• NovaTorque�lab�and�Field�Tests• Climate�Wizard�– Game�Changer• California�Commissioning�Collaborative�(CCC)

– Fault�detection/Continuous�monitoring/�Energy�Management

15

Biking�to�work,�saves�more�in�one�day�than………………………..

16

2010-12 SDG&E ETP Summary

ETCC Q4-2012 - Dec. 5, 2012

© 2011San Diego Gas & Electric Company. All copyright and trademark rights reserved.

ETP Projects Since Program Inception

Technology Reports/Measures Completed in 2009 – Transferred to Measure Developer

1. City of San Marcos Street Light Assessment

2. Advanced Street Lighting Technologies Assessment

3. Parking Structure LED Lighting Assessment

4. Outdoor Area LED Lighting Assessment

5. Parking Lot LED Lighting Assessment

6. LED High Bay Lighting Assessment

7. LED Display Case Retrofit

8. LED Refrigerated Freezer Case Lighting Demonstration

9. LED Troffer and Downlight Interior General Illumination Assessment Project

10. Hotel Guest Room Controls

11. LED Direct Replacement Lamp Lighting Assessment

12. Retail LED Lighting Assessment

Technology Reports/Measures Transferred – Completed 2010-2012 Cycle1. Evaluation of Luminous and Electric Power

Performance of Menu Boards/Lightboxes

2. Bi-level Elevator Cab Lighting Demo Showcase

3. Restaurant Ambient Lighting Demo Showcase

4. Bi-level LED Parking Structure

5. LED Pathway Bollard

6. Electronic HID Lighting

7. LED Task Light

8. Office of the Future 25% Solution

9. Advanced Lighting Control System Assessment

10. Hotel Front Desk EMS

11. LED Theater Stage Lighting

12. Gift Shop LED Lighting

13. High Ceiling Lighting Options

14. VSD Commercial & MF Pool/Spa Pump Retrofit

15. Adaptive Fridge and Freezer Control for Commercial Applications

16. ASPS for Lab Fume Hoods

Lighting Projects

Outdoor1. City of San Marcos Street Light Assessment

2. Advanced Street Lighting Technologies Assessment

3. Parking Structure LED Lighting Assessment

4. Outdoor Area LED Lighting Assessment

5. Parking Lot LED Lighting Assessment

6. Bi-level LED Parking Structure

7. LED Pathway Bollard

Indoor1. LED Display Case Retrofit

2. LED Refrigerated Freezer Case Lighting Demonstration

3. Evaluation of Luminous and Electric Power Performance of Menu Boards/Lightboxes

4. Bi-level Elevator Cab Lighting Demo Showcase

5. Restaurant Ambient Lighting Demo Showcase

6. LED Troffer and Downlight Interior General Illumination Assessment Project

7. Hotel Guest Room Controls

8. LED Direct Replacement Lamp Lighting Assessment

9. Retail LED Lighting Assessment

10. Gift Shop LED Lighting

11. High Ceiling Lighting Options

12. Electronic HID Lighting

13. LED Task Light

14. Office of the Future 25% Solution

15. Advanced Lighting Control System Assessment

Current Projects

Lighting

• Bi-level Gas Station Lighting Technologies

• Advanced Lighting Technologies for Fitness Clubs and Courts

• Advanced Office Lighting Control

• LED Cove Lighting

• LED Pool Lights

• LED High Bay Lights

• Human Centric Classroom Lighting

HVAC

• Multi-vendor Roof Top Unit Retrofit controller field assessment

• Climate Specific HVAC Field Demonstration (EIC, customer sites pending)

• Low Temp Freezer Monitoring

• DCV with centralized sensors

• Shallow-well GSHP Assessment

OTHER

• Multi-family and SmCommercial VSD Pool Pump replacement and tuning program SFP

• CSI Low Cost solar and ZNE Demonstration

• Multi-tenant Light Commercial Study and Outreach project (Collaborative)

• Shower timer with user feedback field evaluation

Potential Projects

• EPRI Climate Appropriate Air Conditioning

• EPRI Coordinated Early Deployment

• SDG&E Energy Innovation Center (EIC) M&V

• Zero Energy Office Building Dashboard

• Quick Serve Restaurant Comprehensive Retrofit

• San Diego Food Bank Comprehensive Retrofit

• Advanced Evaporative Cooling Systems

• Variable Refrigerant Flow system testing

• Multi-Tenant Light Commercial Retrofit

• Small/Medium Commercial BMS for EE/DR

• Advanced Residential and Sm Comm. Thermostats for EE and IDSM

• Residential Economizers

• VRF EE and IDSM Opportunities Field Demostration

• Residential HVAC Ice-based Thermal Storage

• Residential and Sm Commercial PCM based Thermal Storage

• Comprehensive Classroom of the Future Retrofit

ENERGY EFFICIENCY BUSINESS REBATES PRODUCT CATALOG

Projects Transferred

Exterior Induction Fixtures

City of San Marcos Streetlight Assessment

City of San DiegoStreetlight Assessment

Interior High Bay LED Fixtures

Haman ICE II Cold Storage Hi Bay LED Assessment

Exterior LED Fixtures

City of San Marcos Streetlight Assessment

City of San DiegoStreetlight Assessment

Sharp Parking Structure Assessment

RCD Parking Lot Assessment

LED Display Case Lighting

Charles Koll Display Case LED Assessment

LED Refrigerated Case Lighting

Albertson LEDRefrigerated CaseLighting Assessment

Interior LED Integral Lamps

Hyatt High Ceiling Lighting Assessment

Hodad’s LED Downlight Assessment

Accent/Directional Lighting

Meridian Accent LED Lighting Assessment

Charles Koll LED PAR Lamp Lighting Assessment

EIC LED Pendant Lighting Assessment

SD Zoo Retail LED Lighting Assessment

NEED TO UPDATE ENERGY EFFICIENCY BUSINESS REBATES

PRODUCT CATALOG

Technologies That Can “Fit” Into

Existing Program

Menu Boards and Backlit Displays

Host Site• CLTC Lab

• Base case

– 160 watt T8 (total)

– CCT 4100K

– 6,570 hours

– Blended rate $0.16/kWh

ETP Assessment Results & Findings• Energy Reduction: 74%

• Demand Reduction: 74%

• Cost Basis

– Base case: $7 relamp

– LED: $972

• Incremental Cost/Payback - New

– $448

– 4.5 years

• Parallel effort from SCE

– Upcoming workshop to determine program transfer

Recommend Fit is Display or Signage Program

Market Characteristics – Menu Boards

• Market Size (to be verified by engineering)– Target segment: Entertainment, QSR, MSR– 5 MW reduction potential

• Work Paper WPSDGENRGLG0197 Revision 1 DRAFT– Energy Reduction: 74%– Demand Reduction: 74%

• Applications– Menu boards, interior display signage, advertising boards in malls, theaters, etc.

• Base Case Technology– Fluorescent – Cold cathode

• Environmental Resource Benefits– Reduced GHG and less waste

• Additional Financial Benefits– Savings: labor, equipment, disposal

Bi-level LED Elevator Cab Lighting

Host Site• UCSD• Base case

– Incandescent: 58 W

– Fluorescent: 32 W

– CFL: 13 W

– 8,760 hours




• Cost Basis

– Base case: $6, $5, $3 respectively– LED: $270– Bi-level LED: $335

• Payback– LED: 6.9, 36, 75.5 yrs respectively– Bi-level LED: 8.5, 41.8, 81.7 yrs

respect.

Recommend Fit is Interior LED Integral Lamp Program

Market Characteristics – Bi-level LED Elevator Cab Lighting• Market Size (to be verified by engineering)

– Target segment: Commercial, Institutional– Quantity: 6900 elevator cabs

• 2 MW potential– Energy Reduction: 90%– Demand Reduction: 90%

• Applications– Elevator cab lighting

• Base Case Technology– Incandescent– Fluorescent – CFL



T8 LED Direct Install

Host Site• Hodad’s• Base case

– Fluorescent: 32 W

– 5,792 hours




• Cost Basis


– Linear LED: $45

• Incremental Cost/Payback

– $38

– 3.9 years

Recommend Fit is Interior LED Integral Lamp Program orLow or Reduced Wattage T8

Market Characteristics – T8 LED Direct Install• Market Size (to be verified by engineering)

– Target segment: Clean room, parking structures, warehouses, healthcare, labs, others hours of operation over 18 hours/day

– Quantity: 50% annual fluorescent lamp sales volume– Energy Reduction: 32%– Demand Reduction: 32%

• Applications– General illumination

• Base Case Technology– T8 Fluorescent Instant Start ballast fixtures



LED 2X2 Troffer –New Construction

Host Site• RCD Lakeside• Base case

– Title 24-2008

– 3500 K



• Cost Basis


– 2’ X 2’ LED Troffer: $300


– $279

– 116 years

– New construction: <31 years

RCD

RCD

EIC

Recommend Fit is Interior LED Integral Lamp Program

Market Characteristics – LED 2X2 Troffer• Market Size (to be verified by engineering)

– Target segment: All commercial– Quantity: 50% of 2 X 2 fluorescent sales– Energy Reduction: 16%– Demand Reduction: 16%

• Applications– General illumination

• Base Case Technology– Fluorescent



Parking Structure LED (w & w/o Occupancy Sensor)

Host Site• Sharp and NOAA• Base case

– 185 W MH

– CCT 3500K

– 8,760 hours




• Cost Basis


– LED: $465

– Bi-level LED: $575


– LED: 2.7 years

– Bi-level LED: 3.0 years

Sharp NOAA

Recommend Fit is Exterior LED Fixture Program

Market Characteristics – Parking Structure LED (w & w/o Occupancy Sensor)• Market Size (to be verified by engineering)

– Target segment: Commercial, Institutional, Government– Quantity: 1000 structures

• 4.3 MW potential (25 fixtures per structure)– Energy Reduction: 63%– Demand Reduction: 63%

• Applications– Parking structures/garages

• Base Case Technology– Metal-halide HID lamp



LED Pathway Lighting

Host Site• SDSU• Base case

– 75 W HID

– CCT 3500K

– 4,234 hours




• Cost Basis

– Base case: $30

– LED bollard: $1,036


– $1,006

– 22.4 years

– New construction: 3.1 years

Recommend Fit is LED Exterior Fixture Program

Market Characteristics – LED Pathway Lighting• Market Size (to be verified by engineering)

– Target segment: Government, Institutional– Quantity: 5500 units

• 99 kW potential – Energy Reduction: 76%– Demand Reduction: 76%

• Applications– Pathway lighting

• Base Case Technology– HID


• Additional Financial Benefits– Savings: labor, equipment, disposalal

Technologies That May Require A New Program

Electronic HID Ballast

Host SiteSDSU & RBUSD• Base case

– 400 watt MH

– CCT 4300K

– hours




• Cost Basis


– E-HID: $400


– $350

– 11 years

SDSU CoGen Plant

RBUSD Gymnasium

SDSU Arena

Market Characteristics – Electronic HID Ballast• Market Size (to be verified by engineering)

– Target segment: Warehouses, Municipalities, Government, Institutional, Retail– Number of facilities: 2500

• 15 MW (45 fixtures each location)– Energy Reduction: 28%– Demand Reduction: 28%

• Applications– Warehouse lighting, gymnasiums, big box retail

• Base Case Technology– HID



LED Task Light w Occupancy Sensor

Host Site • VA San Diego

• Base case

– 32 w 4’ T8

– CCT 3500K

– 2260 hours




• Cost Basis


– LED w sensor: $175

– LED w/o sensor: $155


– End of life: $45

• 5.6 years– Before: $168

• 21 years

May Fit Interior LED Integral Lamp Program

Market Characteristics – LED Task Light w Occupancy Sensor• Market Size (to be verified by engineering)

– Target segment: Commercial, Institutional, Government– Quantity: 325,000 units

• 5.9 MW potential– Energy Reduction: 69%– Demand Reduction: 69%

• Applications– Undershelf task lighting




Advanced Lighting Controls –Office of the Future 25% Solution

Host SiteVA San Diego

• Base case

– 32 w 4’ T8

– CCT 3500K

– 2886 hours


ETP Assessment Results & Findings

• Energy Reduction: 50%


• Cost Basis: $12,000

• Payback

– 6.2 years

Market Characteristics – Advanced Lighting Controls –Office of the Future 25% Solution

• Market Size (to be verified by engineering)– Target segment: Commercial, Government, Institutional– Energy Reduction: 50%– Demand Reduction: 50%

• Applications– Overhead lighting, wall lighting, cove lighting, stairwell




Hotel Guest Room Controls

• Host SiteVarious Hotels

• Base case

– Digital thermostats


• ETP Assessment Results & Findings



• Cost Basis

– Digital thermostat: $50


– $300

– 4 years

And Following PG&E Program for Incentive Amount

Recommend Part of the Hospitality 3rd Party Program

Market Characteristics – Hotel Guest Room Controls• Market Size (to be verified by engineering)

– Target segment: Hospitality, Institutional, Government– Quantity: 57,345 rooms in San Diego– Energy Reduction: 50%– Demand Reduction: 50%

• Applications– Hotel guest rooms, individual offices, patient rooms

• Base Case Technology– Digital thermostats



Hotel Front Desk EMS

• Host SiteBest Western

Shelter Island

• Base case

– Guest room controls


• ETP Assessment Results & Findings



• Cost Basis

– Guest room control: $350


– $100

– 21 years

Recommend Part of the Hospitality 3rd Party Program

Market Characteristics – Hotel Front Desk EMS• Market Size (to be verified by engineering)

– Target segment: Hospitality, Institutional, Government– Quantity: 57,345 rooms in San Diego– Energy Reduction: 10%– Demand Reduction: 10%

• Applications– Hotel guest rooms, individual offices, patient rooms

• Base Case Technology– Hotel guest room controls



VSD Commercial & MF Pool/Spa Pump RetrofitETP Assessment• Base Case – Site 1

– 2 x 1 HP Single Speed Pumps

– 75-80 GPM Each

• Base Case – Site 2– 2 HP Pool Pump – 79.4 GPM

– ¾ HP Spa Pump – 48 GPM

• Results & Findings– Site 1: Energy Reduction: 44%– Site 2: Pool: 45%; Spa: 51%

• Cost Basis (Retrofit, based on $.18/kWh)– Site 1: Base $/year: $5,619, Retro $/year: $3,172; 2.9 year simple payback

– Site 2: Base $/year: $3,361, Retro $/year: $1,766; 3.9 year simple payback

Host Site 1: 500 unit complex in Point LomaHost Site 2: 384 unit complex in Carmel Mtn

Market Characteristics – VSD MF/Commercial Pool Pump• Market Size (to be verified by engineering)

– Target segment: Multi-family Residential, Potentially small commercial/hospitality and fitness centers

• Emphasis on oversized single speed pumps– Energy Reduction: 40-50%

• Applications– Pool Pumps at locations where health code turnover is required

• Base Case Technology– Single Speed Pool and Spa Pumps

• Environmental Resource Benefits– Reduced GHG, Better filtration at lower flows

• Additional Financial Benefits– Savings: Pump longevity is improved

Adaptive Fridge & Freezer Controls for Commercial ApplicationsETP Assessment• Base Case

– Standard thermostat control

– 1078 ft^3 Freezer, 456 ft^3 Refrigerator

• Results & Findings– Freezer Energy Reduction: 33.7%– Refrigerator Energy Reduction: 15.5%

• Cost Basis– $2000 per controller

• Simple Payback (Based on $.16/kWh)– Refrigerator: Savings $/year: $101.38; 19.7 year simple payback

– Freezer: Savings $/year: $1,645.70; 1.2 year simple payback

Host Site: McDonald’s El Cajon

Market Characteristics – Adaptive Refrigeration Controls• Market Size (to be verified by engineering)

– Target segment: Quick Serve Restaurants, Restaurants, Small Refrigerated Warehouses, Conference centers/hotels with walk-in fridges/freezers

– Energy Reduction: 15-33%• Applications

– Walk-in Freezers, and secondarily large walk in refrigerators.• Base Case Technology

– Refrigeration with simple thermostat based control.• Environmental Resource Benefits

– Reduced GHG• Additional Financial Benefits

– Savings: Improved monitoring of fridge/freezer temp, Potentially compressor Longevity

ASPS for Lab Fume Hoods

ETP Assessment• Base Case

– Chemical Fume hoods at 5 Biotech Sites

– Manual Open/Close function

– Replaced with Occupancy based “Automatic Sash Positioning System”

– Over 250 Biotech firms in SDG&E Territory

• Results & Findings

Market Characteristics – ASPS for Lab Fume Hoods• Market Size (to be verified by engineering)

– Target segment: Biotech Firms, Chemical Labs, Universities, and Research Facilities.

– ~50% Reduction in unnecessarily exhausted conditioned air.• Applications

– Manually operated chemical fume hoods• Base Case Technology

– Manually operated chemical fume hoods.• Environmental Resource Benefits

– Reduced GHG• Additional Financial Benefits

– Savings: Reduction in HVAC load, increased longevity for exhaust fans

LED Theater Stage Lighting –A Civic Minded Project

Host Site• Mo’ Olelo• Base case

– 4000 watt HID

– CCT 4500K

– 780 hours




• Cost Basis

– Base case: $50

• Incremental Cost/Payback RGB LED:

– $1575

– 11 years

Recommend an outreach event only

1

Paula GruendlingCPUC

December 5, 2012

Emerging Technologies Coordinating CouncilQuarterly Meeting

2

Overview

�California Energy Efficiency Strategic Plan (CEESP)

� Overview

� Status

� Review Process

�Strategic Plan Implementation – focus on Action Plans

� Existing Action Plans

� Action Plans under development

� Action Plans under consideration

3

CEESP Overview• Provide long term strategic

planning– Eliminate market barriers– Effect lasting market

transformation• Developed through a collaborative

involving the IOUs and over 500 individuals and organizations over 11 month period.

• Timeline – roadmap through 2020 and beyond

• Market Transformation is the unifying objective of Plan

4

Market Transformation

Market transformation is long-lasting, sustainable changes in the structure or functioning of the market achieved by reducing barriers to the adoption of energy efficiency measures to the point where continuation of the same publicly-fundedintervention is no longer appropriate in that specific market.

Image source: Mahlia, T.M.I. ‘Methodology for predicting market transformation due to implementation of energy efficiency standards and labels’ Energy Conversion and Management Volume 45, Issues 11–12, July 2004, Pages 1785–1793

5

CEESP Goals and Uses

GOALS•Achieve all cost-effective energy efficiency in the state•Establish vision and framework for market transformation (e.g., ZNE)•Coordinate statewide policy though programs, MT, C&S•Inspire the next generation of EE programs and technologies•Galvanize the broader market and create a “movement”•Measure success and track progress

USES• Provides ongoing guidance to

IOUs while pushing program innovation

• Delivers consistent regulatory signal to support market development

• Facilitates legal obligation to ID all potentially achievable CE savings

• Provides overall vision, inspiration and direction to ED staff

• Galvanizes market actors via action plans and champions networks

6

CEESP Big Bold Energy Efficiency Strategies

• All new residential construction in California will be zero net energy by 2020

• All new commercial construction in California will be zero net energy by 2030

• Heating, Ventilation and Air Conditioning (HVAC) will be transformed to ensure that its energy performance is optimal for California’s climate

• All eligible low-income customers will be given the opportunity to participate in the low income energy efficiency program by 2020.

7

Target Areas

Residential (+ Low Income)

CommercialIndustrial

Agricultural

Codes and Standards

DSMCoordination

andIntegration

Workforce Education

and Training

Marketing,Education

and OutreachResearch

andTechnology

LocalGovernments

Lighting

HVAC

8

Successes/Challenges

Successes• 3 Action Plans launched, 3 in

process, 1 under consideration• Over 500 stakeholders involved in

process; ongoing support, interest• Partnership with CEC + CPUC• International recognition for

leadership• Support and interest of POUs• Helped to align regulatory agenda• Statutory mandates exist in support

of Plan – Title 24/20, AB 758

Challenges• Limited authority, resources @

CPUC• Tension w/C+S, incremental

savings• Limited staff resources at CPUC

(time, expertise)• Role of POUs• Disputes over savings metrics and

definitions of MT• Unclear if ZNE goals are not

achievable with CPUC requirements (e.g. cost effectiveness) for IOUs

• PGC Sunset

9

CEESP Review

• The Plan is a dynamic document to be updated regularly

• Reflect past successes, failures and lessons learned

• The review process has started

• Possible changes to structure and approach

• Review will take place in 2013

10

CEESP IMPLEMENTATION

11

Implementing the Plan – current process

IOU PortfoliosIOU Portfolios

StateAgencies

StateAgencies

Action PlansAction Plans

ChampionsNetwork

ChampionsNetwork

FoundationGrants

FoundationGrants

Big Bold Energy

EfficiencyStrategies

Big Bold Energy

EfficiencyStrategies

12

Action Plans

13

ZNE Action PlanGoals

•All new commercial construction will be ZNE by 2030 •All new residential construction will be ZNE by 2020•Lead by Example: State and Government Buildings to Commit to Targets•Establish mandatory energy and carbon labeling and benchmarks•Plug loads: Expand Titles 20 and 24 to address all significant energy end uses•Establish a “path to zero”campaign to create demand for high-efficiency buildings

14

ZNE Action Plan

Progress to Date• Title 24, section 120.8 requires a commissioning plan

for all new buildings• Executive order B-18-12 calls for all new State

buildings built after 2025 to be ZNE• Process evaluation for IOU shows demonstrated value

in benchmarking• New Buildings Institute publishes Office Plug Loads

Guide• Stakeholder group is highly engaged and meets on a

regular basis

15

Goal: 60-80% Reduction by 2020

• Coordinate policies, procedures statewide

• Advance best practices for all spaces

• Create widespread end user demand

• RD&D for market transformation

Lighting Action Plan

16

Lighting Action Plan

Progress to Date

•Lighting Technology Overview published – an overview of 14 state of the art lighting technologies. •UC Davis Smart Lighting Initiative – Will ‘relight’ UC Davis campus with optimal lighting quality and efficiency.•Lighting Market Transformation – CPUC approved program to advance lighting technologies to the market. •Advanced consumer lighting – Initiative focuses on lighting beyond “low hanging fruit” – LEDs (in contrast to CFLs)

17

HVAC Action PlanGoal: Transform Market through the following

• Improve code compliance for HVAC through streamlined local permitting.

• Create a statewide quality installation and maintenance brand

• Aggressively promote whole building design concepts

• Pursue new HVAC technologies and system diagnostics

18

HVAC Action Plan

Progress to Date

•Western HVAC Performance Alliance (WHPA) created by AP to implement goals from key industry representatives.•Permit requirements for IOU incentives – Insures installation contractors comply with all HVAC-related codes.•National Consensus Agreement on federal standards – Key industry groups agreed on national standards for QI and QM.•Commercial Upstream Incentive highly successful – promotes the sale of highly efficient HVAC units into the market, produced cost-effective savings.

19

Codes and Standards Action Plan (under development)

• Two Main Chapters: – T24 Building Standards– T20 Appliance Standards

• Implement the two goals of the C&S chapter of the CEESP– Continually strengthen and expand building and appliance C&S as market

experience reveals greater efficiency opportunities and compelling economic benefits

– Dramatically improve code compliance and enforcement• In collaboration with the CEC T24 and T20 offices

– Joint staff document• Timeline of strategies

– 2013-2014 • Status:

– Under management review

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Research and Technology Action Plan (under development)

• Four Main Chapters: – Integrated Building Design and Operations– Market Intelligence and Consumer Acceptance– Plug Loads– Advanced HVAC

• Implement the two goals of the R&T chapter of the CEESP– Refocus utility and CEC energy efficiency research and technology support

to create demand pull and set the research agenda for both incremental and game-changing energy efficiency technology innovations

– Conduct targeted emerging technologies R&D to support the BBEES and integrated energy solutions goals

• In collaboration with the CEC EPIC office– Joint staff document

• Timeline of strategies – 2013-2015

• Status:– Under management review

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• Industrial Action Plan – under consideration

• Residential ZNE – early development stages

Other Action Plans

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Thank you!Energy Division contacts:

Strategic Plan: Rory Cox – [email protected] Action Plan: Jordana Cammarata – [email protected] Action Plan: Jeorge Tagnipes – [email protected] Action Plan: Nils Strindberg – [email protected] and Standards Action Plan: Paula Gruendling –[email protected] and Technology Action Plan: Paula Gruendling –[email protected]

Industrial Action Plan: Rory Cox – [email protected] ZNE Action Plan: Cathy Fogel - [email protected]

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Background Information

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• D.07-10-032: CPUC ordered IOUs to develop a Strategic Plan to:

– Achieve “all cost-effective energy efficiency” *– Carry out the BBEES

• IOUs initial plan and second revision were rejected by the Assigned Commissioner (Grueneich)

• Assigned Commissioner’s Office wrote the Strategic Plan, with Energy Division assistance

• D.08-09-060 adopted the Plan; D.10-09-047 updated to Plan add a Lighting Chapter.

– First version out in 2008 with updated version in 2011 –including Lighting Chapter

– CEC officially endorsed the Plan (by letter) and 2009 IEPR adopted ZNE goals

• 2010-2012 portfolio was the first EE portfolio to be guided by the Plan, but only to a limited extent because plan was adopted after the IOUs filed their applications

• Statewide implementation activities coordinated and communicated via Action Plans

• Update mandated and referenced in the Plan

* Note: The Plan was never assessed for cost-effectiveness. 2010-2012 EM&V budget has been allocated to do so.

Historical Facts

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