>> focus on environment mobility management motivating small and midsize companies in...
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>> Focus on environment
Mobility management
Motivating small and midsize companies in sustainable mobility.
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Motivating small and midsize companies
Presentations contents:
The Governmental Approach:Hans van Hamersveld
Working at the Pilot: Bas Hilckmann
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Motivating small and midsize companiesTaskforce Mobility Management
• Dutch Approach Mobility Management• Partners at the Government• Main Goals• Bridge between companies and Governments
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Motivating small and midsize companies
Main Goals are to reach in July 2010:
• A reduction of a minimal 5% of care use during rush hours• Better accessibility of cities and companies• Cleaner use of modes of transport• Clever transportation modes• Better productivity at the companies• Smart Traveling, using ICT solutions
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Motivating small and midsize companies
• Targets AgentschapNL for the Pilot project:• Mobility scan for small enterprises• Development of a voucher system• After the scan, Visit of a mobility Expert• Compatabille results, view of mangeable mobility solutions• The most important part, helping with the implementation• During the Pilot a steering group
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Motivating small and midsize companies
• Easely respond to a survey bij internet• Receive directly a specific report• The main oppertunities• If there are possibilities, the company receivers a voucher• Voucher has two approaches: * voucher 1 visit of a Mobility expert at the location of the compnay * voucher 2 helping with the implementation
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Motivating small and midsize companies
Approach:
• Starting in two Regions• Different buisinesses• Scale at 50 – 250 employees• Results based on severall buisinesse• Full report befor launchcing the project
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Motivating small and midsize companies
Recomandations:
• Starting with a good marketing review• Strong communication plan• Compateble results in a over-view• Quality demands for the Mobility experts • Starting July 2010• First results at December 2010
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Motivating small and midsize companies
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Motivating small and midsize companies
How to get small and midsize companies (till 250 employees) aware and being more active in mobilitymanagement?
Communicate with them in terms of revenues !
The most important terms for this (we thought) were:• Becoming a more attractive employer. • Have healthier people on the workfloor.• Reducing overall costs.• Working on corporate social responsibility / carbon footprint.
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Motivating small and midsize companies
Step by step: O Using an internet quickscan in 2 minutes time, when feasible > you can ask for voucher I (1.500,-)
I Introducing an expertscan in approx. one day, (2 hours real work for the company) when feasible > you can ask for voucher II (4.500,-)
II Offering help with implementing (sustainable) measures through an ‘expert’.
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Motivating small and midsize companies
How the quickscan works:Looking at the potential !
A B C - locationcriteria
location- (in)dependency
time- (in)dependency
company-characteristics
company-objectives
?
2. flexibel vs. continious
3. individual vs. collective
1. infrastructure on the site
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Motivating small and midsize companies
Experiences from the pilot:
• 200 adressed companies (cold acquisition) in 2 different regions.» In 4 weeks time we recieved 32 internetscans. » 16% early adopters » there are 660.000 small-midsize companies with 2,8 million
employees
» In 2 months time we did 14 expertscans. 44% using voucher I on a larger scale approx. 46.000 companies
» In another 2 months time 3 implementations, using voucher II. 22% using voucher II on a large scale approx. 10.250 companies
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Motivating small and midsize companies
Experiences from this pilot:
• 17% of 70 feasibele measures are realistic on the short term.• 11% of 70 feasibele measures are realistic on the long term.• 39% of the 70 measures are not suitable.• 33% of the 70 measures are already implemented.
When going on a large scale:
approx. 550.000 feasible measures on the short term…approx. 350.000 feasible measures on the long term…
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Motivating small and midsize companies
Marketing and communicationitems out of this pilot:
• 48% companies can work time-independently.• 52% companies can work location-independently.• The total cost of ownership for mobility is approx. € 8.000,- per employee anually.• Savings untill 25% are possible.
• 70% find attractive eployment an objective.• 60% find better accesibility for clients and employees an objective.• 30% find saving costs an objective.
(adds up to more then 100%!)
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Motivating small and midsize companies
It is bottem up aproach,there is a development in expertlevels,there is approx. 9 million euro,and it starts in juli 2010.
Hans van Hamersveld Bas HilckmannAgentschap nl [email protected] [email protected]