“GLAMOUR” NIGHT CLUB

SUMMARY RESULTS - SALESJune 2011

Content

1. Sales volume

2. Types of Payment

3. Top Products

4. Top Bartenders, Waitresses, Customers

5. Recommendations

1. SALES VOLUME

Sales by month

Sales by day

Sales by hour

Sales - June

• Revenue in June – £202,077 (Including VAT);

• 1% increase relative to May 11;

• 2% increase relative to Jun 10;

• If we evaluate sales by day it can be seen that the highest revenues are on weekends while the lowest are on Monday’s;

• The most successful sales day in June was 06/18 – £11,612, (In May – 05/20 – £10,751.26);

Sales - June

• 06/19 - was the second highest revenue day this month (£11,540);

• This proves the intensive marketing campaign was successful and has positively affected revenues;

• If we observe sales by the hour it can be seen that 21:00 until 01:00 has the highest turnover rate;

• In June, turnover rate increased relative to May in the period from 22:00 to 24:00 and dropped in the period from 01:00 to 03:00.

2. TYPES OF PAYMENT

Types of Payment

Types of Payment

Types of Payment

• Customers primarily pay with cash (59%); the same as in the

previous months;

• However, credit card payments began to rise in June; 41% (vs May

37%);

• Moreover, according to the graph ‘’Types of Payment by Day’’, credit

card payments have begun to increase in the second part of the

month (from 06/15);

• Overall, payment via credit card has increased by 35% during last

three months. It may be time to begin negotiating with the bank

about lowering card fee rates.

3. TOP PRODUCTS

Top 10 by turnover

Product RevenuePlace in top

quantity

Jameson Whiskey/Cola 10,096.20 2

Carlsberg 12oz 9,428.60 1

Red Label 2oz 8,111.58 3

Bacardi Black / Cola 8,083.80 8

Tuborg 12oz 7,444.00 9

Ballantine's Finest /Cola 7,409.83 7

Captain Morgan Black 3oz 6,883.47 10

Bacardi Gold 2oz 6,823.13 4Mojito 5,750.00 12

Long Island Ice Tea 5,530.00 20

Top 10 by quantity

Product RevenuePlace in top

quantity

Carlsberg 12oz 1,429 2

Jameson Whiskey/Cola 1,395 1

Red Label 2oz 1,377 3

Bacardi Gold 2oz 960 8

CubaLibre 935 11

Coctail Black Russian 823 12

Ballantine's Finest /Cola 757 6

Rum Bacardi Black / Cola 708 4

Tuborg 12oz 658 5

Captain Morgan Black 3oz 589 7

Top 10 by mark-ups

Product Mark - up

Long Island Ice Tea 570%

Mojito 535%

White Russian 517%

Piña Colada 505%

Bacardi Black / Cola 495%

Jameson Whiskey/Cola 495%

B-52 470%

Captain Morgan Black 3oz 456%

Tequila Sunrise 445%Jose Cuervo Gold 2oz 437%

Top 10 Products

Top Products

• According to the top quantity results – Carlsberg 12 oz is the most popular drink;

• JamesonWhiskey/Cola takes second place,

• However, due to its relatively low price, in the top revenue producers, Carlsberg 12oz takes second place, while the leader is Jameson Whiskey/Cola (7.9% from total revenue);

• Long Island Ice Tea takes a high ranking in the top revenue chart, however this is due to its high price relatively to the other products; in top quantity it takes only 20th place.

• The Top Mark-up is lead by Alcoholic Cocktails; Long Island has the highest mark–up of those.

Top Category (by revenue)

Category RevenuePlace in Top

quantity

Alcoholic cocktails 29,717.38 3

Whiskey 21,452.82 1

Beer 17,256.32 2

Rum 11,271.00 4

Soft drinks 8,446.03 7

Tequila 6,823.13 5

Energy drinks 6,446.03 8

Champagne 5,608.76 6

Juice 5,256.32 10

Non-alcoholic cocktails 4,446.53 9

Top Category (by quantity)

CategoryQuantity (units)

Place in top revenue

Whiskey 3,571 2

Beer 3,106 3

Alcoholic cocktails 2,712 1

Rum 2,037 4

Tequila 1,591 6

Champagne 960 8

Soft drinks 896 5

Energy drinks 666 7

Non-alcoholic Coctails 653 10

Juices 630 9

Top 10 by mark-ups

Product Mark - up

Alcoholic Cocktails 495%

Soft drinks 485%

Juice 485%

Whiskey 481%

Wine 475%

Champagne 462%

Non-alcoholic cocktails 454%

Rum 451%

Tequilas 442%

Lemonade 435%

Category top (by revenue)

10 worst categories

Category Revenue Place in top quantity

Bottled Water 968.70 13

Gin 868.70 15

Coffee 568.70 14

Brandy 456.90 20

Absinth 320.75 18

Tea 320.00 19

Wines 295.50 16

Vermouth 180.00 22

Liqueur 163.00 21

Hot chocolate 107.00 17

Top Categories

• As in May, the leader in the top revenue producers are Alcoholic Cocktails (Increase in revenue from May is 7%);

• However, this month, on average, more expensive Alcoholic Cocktails were sold, therefore the category had higher average price. That’s the reason the category was able to lead in the top revenue spot even though it took only third place in top quantity in May – second place;

• The leader in top quantity is Whiskey;

• Several alcoholic drinks are not very popular, as well as; tea, coffee and bottled water;

• Alcoholic Cocktails category has the highest mark-up of all categories.

4. TOP BARTENDERS, WAITRESSES AND CUSTOMERS

Top Bartenders

Bartender RevenueWorking

daysAverage per working day

1. Ann 10,024.97 11 911.27

2. Julia 9,460.82 11 860.07

3. Linda 7,662.87 9 851.33

4. John 8,483.29 10 848.30

5. Emily 8,108.33 10 810.83

6. Kate 8,755.18 11 795.91

7. Patty 6,099.77 8 762.37

8. Valerie 6,844.67 9 760.44

9. Victoria 6,853.40 10 685.34

Top Waitresses

WaitressRevenue

Working days

Average per working day

1 Beatrice 831.35 1 831.40

2 Sarah 745.94 9 828.80

3 Anna 773.10 1 773.10

4 Vanessa 1,697.37 8 212.20

5 Tracy 980.17 6 163.40

6 Natalie 651.15 6 108.50

7 Margaret 319.17 3 106.40

8 Dominica 175.11 5 35.00

Top Customers

Customer Revenue1. Bruce 941.132. John 665.933. Adrian 638.574. Valerie 434.235. Karen 317.606. Julia 311.017. Alton 280.478. Craig 206.399. Victoria 190.2610. Charles 184.00

Top Sellers and Customers

• The top bartender is Ann again in first place. She has the highest average revenue per working day;

• However, Linda is getting better and better results, and this month she is already in third place;

• In the top waitress category the leader is Beatrice, despite the fact that she is new and has worked only one day this month;

• Sarah’s performance this month is also very good and she is in second place in the run for top waitress;

• Dominica is not doing so well again;

• Among customers, Gold Loyalty customer Bruce is in first place;

• Adrian and Valerie visited Glamour Club very often for the 3rd month in a row and they move up in the top customer category. It may be time to make them Gold Loyalty members.

Top Sellers and Customers

5. RECOMMENDATIONS

Conclusions

• Revenue in June – £54,589;

• 06/18 – 06/19 – was the highest revenue period this month, so the intensive marketing campaign in the period 06/16 – 06/18 was successful and has positively affected revenues;

• Clients usually pay with cash, however, credit card

payments are rapidly increasing;

• So it seems to be time to negotiate with the bank

about lowering card fees;

• As in May, the top revenue producers are alcoholic cocktails;

• Alcoholic cocktails; also have the highest mark-ups;

• However, the total revenue for this product group increased by 7%;

• In top bartenders, Ann again takes first place;

Conclusions

• Linda is showing better and better results, and this month she is already in third place;

• Beatrice performed very well on her first working day, and is the first place waitress, while Dominica performed poorly again;

• Among customers, Bruce is again in first place;

• Adrian and Valerie move up in the top customer category. It may be time to make them Gold Loyalty members.

Conclusions

Thank you for your Attention