“ homage to marshall mcluhan .  the world at twitter rhythm [twittering and sailing around the...

55
By Horacio C. Reggini Buenos Aires, octubre de 2011 Homage to Marshall McLuhan. The World at Twitter Rhythm [Twittering and Sailing Around the World]

Upload: weston

Post on 25-Feb-2016

44 views

Category:

Documents


2 download

DESCRIPTION

“ Homage to Marshall McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around the World] ”. By Horacio C. Reggini Buenos Aires, octubre de 2011. Marshall McLuhan (Edmonton, 1911 - Toronto, 1980). - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

By Horacio C. Reggini

Buenos Aires, octubre de 2011

“Homage to Marshall McLuhan. 

The World at Twitter Rhythm[Twittering and Sailing Around

the World]”

Page 2: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

One hundred years after the birth of Marshall McLuhan (1911-2011), Canadian philosopher and sociologist, and fifty years after the publication of his visionary books on communications. He deeply studied the relationship between human beings and technology, and he predicted the future of communications, - the connected world, and what we know today as Internet.

Marshall McLuhan (Edmonton, 1911 - Toronto, 1980)

Page 3: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

1951 The Mechanical Bride: Folklore of Industrial Man (1st Edition: The Vanguard Press, NY 1951) (Gingko Press) Marshall McLuhan wrote about his fascination on publicity feasibility and its hidden messages. He published collected announcements from several magazines of 1940.

Covers of some of his books

Page 4: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

1967 The Medium is the Massage, Marshall McLuhan (written with Quentin Fiore; produced by Jerome Agel) (Random House; 2000 reprint by Gingko Press)

Page 5: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

2004 Understanding Me. Book edited by Stephanie McLuhan and David Staines, with prologue by Tom Wolf (2005).

Page 6: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Publications

1960 Report on Project in Understanding New Media National Association of Educational Broadcasters

1960 Explorations in Communication, edited with Edmund Carpenter. (1st. Edition: Beacon Press: Boston 1960)

1962 The Gutenberg Galaxy: The Making of Typographic Man (Routledge & Kegan Paul)

1964 Understanding Media: The Extensions of Man (Gingko Press)

1967 Verbo-Voco-Visual Explorations (1st Ed: Something Else Press, NY 1967)

1968 War and Peace in the Global Village (design/layout by Quentin Fiore; produced by Jerome Agel) (2001 reprint by Gingko)

1968 Through the Vanishing Point - space in poetry and painting (written with Harley Parker) (1st Ed.: Harper & Row, NY 1968)

1969 Counterblast (design/layout by Harley Parker) (1st Ed.: McClelland and Steward, Toronto 1969)

Page 7: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

1970 Culture is Our Business (1st Ed.: McGraw Hill, NY 1970)

1970 From Cliché to Archetype With Wilfred Watson (1st Ed.: Viking, NY 1970)

1970 Take Today: the Executive As Dropout With Barrington Nevitt. (1st Ed.: Harcourt Brace Jovanovish, NY 1970)

1977 City As Classroom: Understanding Language and Media With Eric McLuhan (1st Ed.: University of Toronto Press, Toronto 1977)

1988 Laws of Media: The New Science With Eric McLuhan (1st Ed.: University of Toronto Press, Toronto 1988)

1989 The Global Village with Bruce R. Powers) (Oxford University Press)

2004 Understanding Me (edited by Stephanie McLuhan and David Staines), The MIT Press

2006 The Classical Trivium. Corte Madera: Gingko Press

Page 8: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 9: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 10: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 11: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 12: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 13: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 14: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 15: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 16: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Eminent politician, educator, writer, and journalist. Governor of the Province of San Juan 1862 - 1864, National Senator 1874 - 1879, President of the Argentine Republic 1868 - 1874.

Domingo Faustino Sarmiento (San Juan, Argentina, February 15, 1811 – Asunción, Paraguay, September 11, 1888)

Page 17: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Mi defensa, 1843. (My defense)Facundo o Civilización y Barbarie, 1845.

(Facundo or Civilization and Barbarism)Vida de Aldao, 1845. (Life of Aldao)Método gradual de enseñar a leer el castellano,

1845. (Gradual method of teaching reading in Spanish)

Viajes por África, Europa y América, 1849. (Travels throughout Africa, Europe and America)

Argirópolis, 1850. (Argiropolis)Recuerdos de provincia, 1850. (Provincial

memoires)

Publications

Page 18: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Campaña del Ejército Grande, 1852. (The Great Army Campaign)

Las ciento y una, 1853. (One hundred and one) (Letters to Juan Bautista Alberdi).

Comentario a la Constitución de la Confederación Argentina, 1853. (Comments on the Constitution of the Argentine Confederation)

Memoria sobre educación común, 1856. (Report on regular education)

El Chacho, 1865 (About Ángel Vicente Peñaloza).Las escuelas, bases de la prosperidad, 1866. (Schools,

bases of prosperity)Conflicto y armonías de las razas en América, 1884.

(Conflict and harmony of the races in America)Vida de Dominguito, 1886. (The life of Dominguito)

Page 19: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

In his inaugural speech of the inter-oceanic telegraph cable that connected Argentina with Europe, (October 5, 1874), said that “the cable unites the whole world into one family and one neighbourhood”.

Thus he foresaw the present on-going planetary communications, and he anticipated the expression, "the global village” coined by Marshall McLuhan one hundred years later.

Domingo Faustino Sarmiento, 1874

Page 20: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

President (1868 - 1874)

Page 21: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 22: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Governor of the Province of San Juan (1862 - 1864)

Page 23: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Washington, 1865

Page 24: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 25: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Sarmiento, writer

Page 26: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Sarmiento, journalist

Page 27: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

With his nephew Augusto

Page 28: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

With his friend José Posse, 1862

Page 29: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Sarmiento with a hearing aid trumpet

Page 30: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Eyes and gaze of Sarmiento

Page 31: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 32: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

With the publication of The Waste Land in 1922, now considered by many to be the single most influential poetic work of the twentieth century, Eliot's reputation began to grow to nearly mythic proportions; by 1930, and for the next thirty years, he was the most dominant figure in poetry and literary criticism in the English-speaking world. T. S. Eliot received the Nobel Prize for Literature in 1948.

He lived in St. Louis during the first eighteen years of his life. In 1914, when he was 25 years old, he married Vivienne Haigh-Wood, who died in 1947. In that same year, 1914, he settled in England. He became a British citizen in 1927, when he was 39 years old. Eliot separated from his first wife in 1933, and was remarried, to Esmé Valerie Fletcher, in 1957; she was 32 years old, and died in 1965.

Thomas Stearns Eliot Thomas Stearns Eliot was born in Missouri, United States of America, on September 26, 1888. He died in London, Great Britain, on January 4, 1965.

Page 33: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

1909-1917: Inventions of the March Hare1910-1915: The Love Song of J. Alfred Prufrock1909-1925: Poems1922: The Waste Land.1925: The Hollow Men.1927-1954: Ariel Poems, including “The journey of the

Magi”1930: Ash Wednesday.1931: Coriolanus1934: "Choruses from the Rock"1939: Book of practical cats1939: "The Marching Song of the Pollicle Dogs", "Billy

McCaw: The Remarkable Parrot", in The Queen's Book of the Red Cross

BibliographyPoetry, prose and essays

Page 34: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

1920: The Sacred Wood: Essays on Poetry and Criticism 1920: The Second-Order Mind 1920: Tradition and the individual talent 1924: Homage to John Dryden 1928: Shakespeare and the Stoicism of Seneca 1928: For Lancelot Andrewes 1929: Dante 1917-1932: Selected Essays 1933: The Use of Poetry and the Use of Criticism 1934: After Strange Gods (1934) 1934: Elizabethan Essays 1936: Essays Ancient and Modern 1940: The Idea of a Christian Society 1948: Notes Towards the Definition of Culture 1951: Poetry and Drama 1954: The Three Voices of Poetry 1957: On Poetry and Poets

Page 35: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

1932-1934): Sweeney Agonists1934: The Rock1935: Murder in the Cathedral.1939: The Family Reunion1949: The Cocktail Party1954: The Confidential Clerk1959: The Elder Statesman

Drama

Page 36: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Old Possum’s Book of Practical Cats, 1939 (main source of CATS by Andrew Lloyd Weber, London West End 1981, New York Broadway 1982).

Other book

Page 37: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

(With five sections each)

Burnt Norton - 1936East Coker - 1940The Dry Salvages - 1941Little Gidding - 1942

1943-1945: Four Quartets:

Page 38: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

East Coker was the place of origin from where his predecessors left from England towards America. He asked to be buried there, along with a plate with the following inscription: “In my beginning is my end. In my end is my beginning”.

East Coker

Page 39: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

“Time present and time past/Are both present in the future,/And time future contained in time past”

Burn Norton

In section I:

Later, in section III:“Not here the darkness, in this twittering

world”

Page 40: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 41: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Photograph of T. S. Eliot, on a Sunday afternoon in 1923

Page 42: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

T.S. Eliot and George Orwell on a BBC radio programme in 1942, during World War II.

Page 43: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Somewhat meaningless maths of T. S. Eliot. Photograph: Bettmann/Corbis

Page 44: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

1954

Page 45: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

1956

Page 46: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

September 1958.

Page 47: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 48: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

LIFE Magazine

Page 49: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 50: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 51: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”
Page 52: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

With his second wife Esmé Valerie Fletcher.

Page 53: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

On August 24, 2011, Google honoured the great Argentine writer and poet Jorge Luis Borges, with a fantastic doodle on its Google homepage. The doodle shows a wide architectural scenery. In the front stands Borges, an old man. The different architectural styles recall his most famous books, “Fictions” (1944), and “The Aleph” (1949), compilations of short stories (“The garden of Forking Paths”), interconnected by common themes such as dreams, labyrinths, libraries, animals, fictional writers, religion and God. Jorge Luis Borges was born on August 24, 1899, in Buenos Aires, Argentina, and died on June 14, 1986, in Geneva, Switzerland.

Science Fiction Doodle’ for Jorge Luis Borges

Page 54: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

Jorge Luis Borges' Google doodle, celebrated his 112th birthday as the master of magical realism, and gave way to millions of Twitter messages around the whole world.

Page 55: “ Homage to Marshall  McLuhan .  The World at Twitter Rhythm [Twittering and Sailing Around  the World] ”

“Schools without walls” or

“Classrooms without walls”

Marshall McLuhan