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How to be an How to be an Expert Salesmen Expert Salesmen

Marketing IMarketing I

“We are going to be talking about how to be the most effective salesperson in order to be able to sell just about anything.  We are going to observe salespeople in action and become more aware of the way in which they market and sell their product.  So first we are going to observe an infomercial.”

Be an expert Be an expert

I will divide the class in half. Half of you I will divide the class in half. Half of you will be the “Sellers” and the other half will be the “Sellers” and the other half will be the “Buyers”will be the “Buyers”

Every other group will be Sellers and Every other group will be Sellers and buyers. buyers.

DirectionsDirections

The Seller group will be viewing the video’s selling tactics

write down what specific tactics and appeals are made in the infomercial to make the customers want to buy the product. (What did they do to convince potential consumers?)

note what is done that hinders the selling process. (What would turn potential customers away?)

From a Sellers point of view write down the strengthens and weaknesses of this product.

The Seller GroupThe Seller Group

The buyer group will be viewing the video as potential buyers

note what specifically would motivate you to buy this product?

Or what did not motivate you to buy this product?

Who is the target market? What is the infomercial doing to target the

audiences motivations.    From a buyers point of view write down the

strengthens and weaknesses of this product.

The Buyer GroupThe Buyer Group

X-hose Pro: X-hose Pro: http://www.youtube.com/watch?v=54Em8DugvpY

G0 Go Pillow: G0 Go Pillow: http://www.youtube.com/watch?v=GGVXa0EuzCQ

Sham Wow: http://www.youtube.com/watch?Sham Wow: http://www.youtube.com/watch?v=OST_yFbuDrk&feature=pyv&ad=311833v=OST_yFbuDrk&feature=pyv&ad=3118331431&kw=sham%20wow%20commercial 1431&kw=sham%20wow%20commercial

Miracle Blade Miracle Blade II:http://www.youtube.com/watch?II:http://www.youtube.com/watch?v=9J8zl0QAR2Iv=9J8zl0QAR2I

Video’s Video’s