© idm academy 2008 8 social media commandments will mcinnes head honcho nixon mcinnes
TRANSCRIPT
![Page 1: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/1.jpg)
© IDM Academy 2008
8 social media commandments
Will McInnesHead honcho
Nixon McInnes
![Page 2: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/2.jpg)
Two Questions: $$$ and People?
Source: Craigslist.com
1
![Page 3: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/3.jpg)
© IDM Academy 2008
![Page 4: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/4.jpg)
![Page 5: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/5.jpg)
© IDM Academy 2008
Demographic MySpace game
• 12 – 17
• 18 – 24
• 25 – 34
• 35 – 54
• 54+
- Comscore, Aug. 2006
![Page 6: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/6.jpg)
YouTube, 55%, 35 – 64
![Page 7: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/7.jpg)
12m
![Page 8: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/8.jpg)
© IDM Academy 2008
18%
18 – 34
(Males = 50+)
![Page 9: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/9.jpg)
© IDM Academy 2008
8 social web commandments
1. Participate
2. Be authentic
3. Be transparent
4. Be helpful
5. Be remarkable
6. Pull, don’t push
7. Act fast
8. Be brave
![Page 10: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/10.jpg)
© IDM Academy 2008
#1 Participate
![Page 11: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/11.jpg)
![Page 12: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/12.jpg)
© IDM Academy 2008
#2 Be authentic
![Page 13: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/13.jpg)
© IDM Academy 2008
![Page 14: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/14.jpg)
© IDM Academy 2008
![Page 15: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/15.jpg)
© IDM Academy 2008
![Page 16: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/16.jpg)
© IDM Academy 2008
![Page 17: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/17.jpg)
© IDM Academy 2008
Real content (drop the polished crap)
![Page 18: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/18.jpg)
© IDM Academy 2008
#3 Be transparent
![Page 19: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/19.jpg)
© IDM Academy 2008
![Page 20: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/20.jpg)
![Page 21: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/21.jpg)
© IDM Academy 2008
![Page 22: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/22.jpg)
© IDM Academy 2008
#4 Be helpful
![Page 23: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/23.jpg)
© IDM Academy 2008
![Page 24: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/24.jpg)
© IDM Academy 2008
![Page 25: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/25.jpg)
© IDM Academy 2008
RSS7
![Page 26: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/26.jpg)
© IDM Academy 2008
#5 Be remarkable
![Page 27: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/27.jpg)
© IDM Academy 2008
![Page 28: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/28.jpg)
© IDM Academy 2008
• Mobile firm Orange is using a GPS-equipped bull in a promotion to give away Glastonbury tickets.
• The bull will have a GPS system attached to its neck and will be placed in a field with a webcam in each corner.
• Contestants will be able to log onto the Orange website and take a guess at where the bull is going to be at 3pm each day. If they are right they can win tickets to the festival.
• "We have been sponsoring Glastonbury for a few years and thought we would try something different," said Orange spokesman Matt Sears.
![Page 29: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/29.jpg)
© IDM Academy 2008
![Page 30: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/30.jpg)
© IDM Academy 2008
• 2 weeks – 6,500 members, 800,00 daily page views
• 6 weeks – 18,000 members, 1.5 m comments, 10 m page views
![Page 31: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/31.jpg)
#6 Pull, don’t push
![Page 32: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/32.jpg)
© IDM Academy 2008
Sony Bravia: case study
![Page 33: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/33.jpg)
© IDM Academy 2008
1%
10%
89%
![Page 34: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/34.jpg)
© IDM Academy 2008
• Bravia sold out in the UK
• Ad downloaded 20,000 times in first eight weeks
• > 3m unique users visited Sony website
• Visitors downloaded Sony branded screen savers, photos and the audio track
![Page 35: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/35.jpg)
© IDM Academy 2008
Creative commons
You can use CC to change your copyright terms from:
"All Rights Reserved"
"Some Rights Reserved."
![Page 36: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/36.jpg)
© IDM Academy 2008
#7 Act fast
![Page 37: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/37.jpg)
© IDM Academy 2008
#8 Be brave
![Page 38: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/38.jpg)
© IDM Academy 2008
![Page 39: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/39.jpg)
© IDM Academy 2008
You MUST read:
• The Wisdom of Crowds – James Surowiecki• Tipping Point by Malcolm Gladwell• Anything by Seth Godin
• The Cluetrain Manifesto by various• The Long Tail – Chris Anderson
• The 17 Rules of Social Media Optimization• The New PR Wiki• Any online marketing blog (Seth Godin = v.good)
![Page 40: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/40.jpg)
© IDM Academy 2008
Ebook:
http://www.nixonmcinnes.co.uk/ebooks/
Social Media Agency:
http://www.nixonmcinnes.co.uk
Blog:
http://blog.willmcinnes.co.uk
Email:
Mobile:
07714 681100
![Page 41: © IDM Academy 2008 8 social media commandments Will McInnes Head honcho Nixon McInnes](https://reader035.vdocument.in/reader035/viewer/2022062802/56649e975503460f94b9a655/html5/thumbnails/41.jpg)
© IDM Academy 2008