“ in the workplace, you don’t write for a grade—you write for a living. ” jim franken
TRANSCRIPT
“In the workplace, you don’t write for a grade—you write for a
living.”Jim Franken
Ease of Use
• Self-contained material in one- and two-page spreads.
• Brief explanations, bulleted lists, and graphic organizers present material concisely.
Quick-Reference Format
• Succinct guidelines pages help students analyze writing situations.
• End-of-chapter checklists help students evaluate what they’ve learned.
Annotated model documents
• Model introductions describe the writer’s audience, purpose, and format.
• Annotations point out key elements, stylistic devices, and writing strategies.
Seven Traits of Effective Writing
The seven traits of effective writing are discussed throughout the book and exemplified in the model documents:
– Strong Ideas– Logical Organization– Conversational Voice– Clear Words– Smooth Sentences– Correct Copy– Reader-Friendly Design
Using Technology for Research and Writing
Chapter 2: Writing and Technology
Chapter 7: Conducting Research for Business Writing
Chapter 36: Writing for the Web
More on technology…
Chapter 5: Using Graphics in Documents(explains how to insert computer-created graphics into business
documents)
Chapter 6: Communicating Technical Information
Chapter 23: Writing E-mail and Sending Faxes
Exceptional ESL Coverage
Chapter 4: Writing for Diversity(explains how to write for individuals from different
cultures or with limited English-language skills)
Chapter 50: Addressing ESL Issues(offers ESL readers extra help with sentence structure,
word choice, grammar, and mechanics)
Supplements for Students
• The Business Writer Web site
• The Student Resource Center at The Houghton Mifflin Web site
(includes the Internet Research Guide, eLibrary, and SmartThinking)
Supplements for Instructors
• Instructor’s Resource Manual
• Instructor’s Resource Center at the Houghton Mifflin Web site
• Web CT e-pack
• BlackBoard Course Cartridge