Mobile Development @ Iowa

Initial Goals and Strategy - 2008 Initial Targets

Maps, News, Events, Laundry

Create Mobile Web Design Standards m.uiowa.edu/about/develop/

Direction Mobile Web Limited Resources Hedge our bets - uncertainty in the Mobile

World

State of the Users

Iowa State University Survey 10/19 - 11/2/10. Sample of 5,000 students Over 1250 respondents for a 25%

return rate

Hardware and Services

Key Results Students with Mobile Phone –

99.15% Students with Texting Plan – 89.2% Students with a Smart Phone – 69%

Hardware and Services

Smart Phone Breakdown 63% iOS (iPhone, iPod Touch, iPad) 12% Android 16% Blackberry 9% Windows Mobile

ISU Student Wish List

Dining Services Menus, hours, ordering online

Student Information System Class schedule, Registration, Grades, CYCash

Course Management System Check assignments, notifications from instructors

Campus Events Academic calendar events and Lectures

Metrics

ServiceOS

uiowa.eduN=33000

ActiveSyncN=4800

BongoN=60368

iPhone/Touch

43.9% 49% 53.7%

iPad 17.5% 13% 1.4%

Android 32.5% 25% 34.8%

BlackBerry 5.2% 8% 9.3%

Native Apps vs Web Apps

Pressure to Have an “App Store” Presence

Utilizing Device Features Camera GPS Accelerometer

Offline Mode

Current Resources and Plan

Partnerships – Office of Strategic Communications

Together provide the front door to UI Mobile

Unified App Presence for Iowa Native Mobile Web

New Tools Allow the Best of Both

Appcelerator Titanium create native mobile, tablet and desktop

application experiences using existing web skills like Javascript, HTML, CSS, Python, Ruby, and PHP

jQuery Mobile framework will allow you to design a single

highly branded and customized web application that will work on all popular smartphone and tablet platforms.

Today

UI Mobile Downloads – through June 9 iOS - 2130 Android – 417

Bongo Downloads iOS - 731 Android - 199