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Innovation

By Alma Bautista, Ken Hau, Michael Corral

Basic Description

History

Radical Innovation

Play to Win (Innovation Center)

Ray Kroc, Chef , Barbara Booth

Hamburger University

Macro Environment

Society

Environmental

Economy

Global Expansion/ Culture

Legal

Top Competitors

Starbucks Corporation

Burger King Corporation

Wendy’s/Arby’s Group, Inc.

Sources of Innovation

Innovation Center

Innovation Council

Strategic Innovation Process

McDonald’s Capability

Stock growth and revenue

High brand value and market presence

Growing opportunities Hot drinks market Franchise-operated restaurants

Innovation Strategy & Implementation

Autonomy

Product studies

Customer studies

Technology

Major Obstacles

Competitive industry

Increase in health-conscious consumers

Volatility of food and labor costs

Litigations

Unsuccessful products

Performance

COMPANYSustainable Supply Chain

COMPETITIONMcDonald’s Vs. Other Fast Food Chains

StocksMcDonald’s leads the Dow Jones

Lessons Derived

McDonald’s places the customer’s experience at the core of all they do

McDonald’s is committed to their team

McDonald’s believes in its “ 3-legged systems”

McDonald’s operates their business ethically

McDonald’s give back to the community

Other Information

Strive continually to improve

They are a learning organization that aims to anticipate and respond to changing costumers, employee and system needs through constant evolution and innovation.

Sustainability

Questions