& innovation through collaboration introduction to …...than 100 food industry entrepreneurs 55...

Email: [email protected] Facebook: /TheHatcheryChi

Twitter & Instagram: @TheHatcheryChi

Introduction To The Hatchery & Innovation through

Collaboration

© 2019 The Hatchery Chicago

The Hatchery Chicago


What is The Hatchery Chicago?○ The Hatchery is a non-profit startup

incubator that helps food & beverage entrepreneurs grow their businesses. It is a 1-stop-shop aiming to solve 3 major challenges: access to production space, financing, and resources .

○ The Hatchery is one of the largest food & beverage incubators in the US and among the 1st to be built from the ground up.

○ The new facility in East Garfield Park—an underserved part of Chicago—is designed to support the local community with economic growth & job creation.


New Facility Opened Jan. 2019The new Hatchery facility includes:● A 67,000 sq. ft. welcoming atmosphere for more

than 100 food industry entrepreneurs● 55 private kitchens, shared kitchen space,

dry/cold storage, loading docks, food truck allocation, and meeting/office spaces

● Comprehensive, industry-specific support for entrepreneurs including teaching and mentoring

● Headquarters for Accion Chicago, which is an anchor tenant at the facility and provides access to loan capital to tenants and members

● Enhanced space for the Garfield Park Neighborhood Market, which provides fresh produce to the community

● On-site culinary training program led by Rick Bayless and other top chefs in Chicago to train neighborhood youth for culinary careers


Unlike All Other Incubators● One of the largest food business incubators● One of the first food incubators to be built from the ground up● Non-profit with major support from the city of Chicago● Designed for efficiency and rapid growth● Private production spaces allowing for isolated areas that can be certified● Strategic partnerships and plans to consolidate and increase efficiencies

around sourcing● On-site culinary training center led by Rick Bayless● On-site microlender


We’re Open!


Mission

Food and Beverage Business Incubator

Business LifecycleConsulting Services

Business Community and Network

25 new companies each year

More than 100 new

products/menu items created

each year

Over 900 jobs will be created

in 5 years Focus on local

food supply Community &

Economic Development

IMPACT

The Hatchery enables local food & beverage entrepreneurs to grow successful businesses, which in turn creates more job opportunities in Chicago.


Flexibility & Modularity


Renderings of Facility


Renderings to Reality

Renderings of Kitchens


Startup for Startups● We adopt the same mentality as the entrepreneurs we

serve

● Facility designed for testing concepts

● Experimentation with purpose

● Constantly ideate on how the kitchens can be used

● Planning for future needs (Technologies, Cannabis,

Packaging)

● R&D

● Flexible facility


Flexitarian


Rise of the Flexitarian● Consumers are no longer sticking to one diet, one brand or one plan

● Exploration, adventure, and experimentation are all part of the experience

● Focus on health, but room for indulgence and celebration


What Consumers Say They Want


Somewhere in the middle● Know that what consumers say and what they do does not always connect

● We often think the solution is the opposite of the problem

● Strategy is to land somewhere in the middle

● Become a problem-oriented brand

● Brands need to incorporate flexibility to stay relevant


Brands of The Past

Sturdy and stable. Designed to last.


Brand Reinvention

Modular build for natural disasters and shifting tides© 2019 The Hatchery Chicago

Lifestyle Brands:

Lifestyle: Mergers & Partnerships

The perfect way to kickstart your happy. Beauty, Wellness and Fitness Finds.© 2019 The Hatchery Chicago

InclusionLaughWorkout

Relax

AccessorizeyourselfSnack/ IndulgeCleanse

Accessorize your home


IndustryTrends


Intersecting Trends: Food & Medicine Detox Nourish Medicate


Intersecting Trends: Food & Beauty Detox Nourish Medicate


Intersecting Trends: Food & Tech


Collaborations


An industry of collaboration● Consumers are looking for lifestyle brands that take

into account all of their needs

● Want to see their favorite brands not just communicate with them, but each other as well

● Opportunities through:

○ Cross promotion

○ Intersections of industries particularly Food & Medicine (Health), Food & Beauty, Food & Tech

○ Collaborative projects


Connections & Collaborations● Collaboration is central to our mission

● We see collaboration as being pivotal to future growth and ideation

● Startups with other startups, Big CPG with startups, Big CPG with each

other...

● Sourcing power through numbers

● On-site ingredient and flavor partners (Ingredion & Synergy)

● Expertise from partners (Kellogg, Conagra, Griffith Foods)

● Partnerships are allowing for faster innovation and time to market, as well as

market expansion


Immersions● 1-3 day immersions to tap into the entrepreneurial mindset and apply

new techniques to internal innovation

● Connect with brands early on

● Ideation sessions and discussion

● Team building, connections, and innovative thinking


Q&A


CONTACT USGeneral: [email protected]

Immersions and events: [email protected]

Social media: @thehatcherychi

Learn more at www.thehatcherychicago.org


mailto:[email protected]

mailto:[email protected]

& innovation through collaboration introduction to …...than 100 food industry entrepreneurs 55...

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