Javier Gutierrez Jianji Jiang(PAUL)

Team member

What kind of business does the company practice?

• Fast Food Restaurant

Products

Founder Harland David Sanders 1930 in Corbin, Kentucky 

The "Secret Recipe" for frying chicken in a pressure fryer

 1952 he successfully franchised "Kentucky Fried Chicken“ 

Brown gathered a group of investors,  they acquired the company from Sanders in 1964 for $2 million ($14,804,721 in 2013 dollars).

History

The sale included a lifetime salary for Sanders and the agreement that he would be the company's quality controller and trademark.

Massey and Brown change  diner-style restaurant to fast-food take-out model.

Franchisees were forced to drop their other menu items in order to concentrate on KFC products.

The company expanded to 1,500 restaurants in all 50 U.S. states, with several locations overseas.

History

1967, KFC had become the sixth largest restaurant chain in the U.S. by sales volume

By 1968, Kentucky Fried Chicken was the largest fast food business in America and in 1969 it was listed on the New York Stock Exchange

The chain had reached 3,000 outlets in 48 different countries by 1970

History

In July 1971 Brown sold the company to the Connecticut-based Heublein, a packaged food and drinks corporation, for $285 million ($1,615,624,486 in 2013 dollars).[

In July 1986, Reynolds divested KFC to PepsiCo for a book value of $850 million ($1,780,251,973 in 2013 dollars).

History

How big is the company?

There are more than 15,000 KFC outlets in 105 countries and territories around the world.

The company president

John Cywinski serves as President of KFC USA. In his current role, John is responsible for managing the strategy and vision for KFC USA. The KFC USA leadership team reports directly to John. John joined KFC USA in August 2010 as Chief Marketing and Food Innovation Officer and was promoted to General Manager for KFC USA in February 2011. He was promoted to his current leadership position in November 2011.

Secret recipe-Varity of products Fast food supply chain concept Commercial Advertising

Why is the company successful?

How does the company market its products?

Marketing strategyLaunch new products

Promotion activity

Have you purchased the company’s products or services? What is your opinion?

Purchased product – store inside. get greet in a timely manner. Very fast response .Ensure  maximum efficiency.Very convenience express

The KFC Colonel's Scholars scholarship. Supports high school seniors with entrepreneurial

drive, strong perseverance, demonstrated financial need and who want to pursue a college education at an accredited public institution in the state they reside.

Colonel's Scholars Scholarship program. Since 2006 we have proudly awarded over $10 Million to students with financial need and entrepreneurial spirit.

What good things does the company do outside its business? (Charities, Scholarships, etc.)