| [email protected] - click! digital expo€¦ · kylie chown consulting | |...

18
www.kyliechown.com | [email protected]

Upload: others

Post on 26-Jun-2020

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

www.kyliechown.com | [email protected]

Page 2: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

Meet Amber

‘Amber’ found me via LinkedIn

She was an Accountant working in professional services.

We talked on the phone, she told me about her background

and experience.

Spent the last 6 months trying to grow her business.

Frustrated because she knew she had the skills to do a good

job. But wasn’t getting the opportunity to show anyone.

she was worried that her hard had been a total waste of time!

Page 3: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

Co-Author of Connect:

Leverage Your LinkedIn profile

for networking and business

growth in less than 7 minutes

per day.

Nice to meet you!

I work with small businesses, experts and consultants to get more

clients using LinkedIn.

I am currently 1 of 7 people

Certified by Reach in the

USA.

80% of my business comes

from my LinkedIn profile. I have

worked with hundreds of

professionals to help

them achieve the same results.

Kylie Chown Consulting | www.kyliechown.com | [email protected]

Page 4: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

When I Am Not Working

Page 5: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

What we will cover today

Page 6: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

80% of people use LinkedIn to validate

a person’s expertise before engaging

Service providers are 50% are more

likely to buy from a LinkedIn

connection.

The initial LinkedIn screen can be only

4 seconds

Why LinkedIn ?

Kylie Chown Consulting | www.kyliechown.com | [email protected]

Page 7: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

Absent Clarity -101

Resume Attraction 02

SEO Positioning x23

Status Focus Time

How to get more clients on LinkedIn

Active Internal x65

Authority Engagement x44

Kylie Chown Consulting | www.kyliechown.com | [email protected]

Page 8: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

How to use LinkedIn to get more clients

Page 9: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

Prepare

Develop a plan

# 1: Prepare

www.kyliechown.com | [email protected]

Page 10: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

Profile

Write your ‘story’

Across 5 key areas

that contribute to SEO

# 2: Profile

www.kyliechown.com | [email protected]

Page 11: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

Position

showcasing your expertise

blog posts

content curation

joining groups

# 3: Position

www.kyliechown.com | [email protected]

Page 12: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

Pursue

find your network

search and approach

strategy

communicating

moving off LinkedIn into

your internal process

# 4: Pursue

www.kyliechown.com | [email protected]

Page 13: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

PerformDon’t set and forget

Manage your settings

Saved searches

Controlling emails

Managing

Setting on

LinkedIn

# 5: Perform

www.kyliechown.com | [email protected]

Page 14: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

Guidelines for Success

Page 15: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

Guidelines for Success

Page 16: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn

Guidelines for Success

Page 17: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn
Page 18: | kylie@kyliechown.com - CLICK! Digital Expo€¦ · Kylie Chown Consulting | | kylie@kyliechown.com.au . When I Am Not Working. What we will cover today. 80% of people use LinkedIn