Larshan (legislation)

Rasmus (The commercial history)

Camilla (commercial tricks)

 Maria (comparison of commercials in Denmark and USA)

  Experiment description, and examination of the experiment.

ADVERTISING LAWSADVERTISING LAWS

Marketing LawMarketing Law

Competition LawCompetition Law

Different LawsDifferent Laws

MARKETING LAWMARKETING LAW

Comparaison With Comparaison With AdvertisementsAdvertisements

Amount LimitAmount Limit

TRADING STAMP AND TRADING STAMP AND CONSUMERS’ OMBUDSMANCONSUMERS’ OMBUDSMAN

Trading stamps is not allowed in DenmarkTrading stamps is not allowed in Denmark Consumers’ ombudsman is the ”POLICE”Consumers’ ombudsman is the ”POLICE”

PLACEMENTPLACEMENT

It is not allowed to advertise on an open placeIt is not allowed to advertise on an open place

The first posterThe first poster

The first commercial were advertising signs

The schools influence on The schools influence on commercial in thecommercial in the 18th 18th centuries centuries

The first The first commercial filmscommercial films

The golden years (1960-1972) The golden years (1960-1972)

The new commercials (2004) The new commercials (2004)

Commercialtricks.Commercialtricks.

Commercial tricks.Commercial tricks.

Why does they lie to us???

Commercialtricks.Commercialtricks.

What do they do to persuade children??What do they do to persuade children??

USA vs. DenmarkUSA vs. Denmark

Why aren't there comparing commercials in Why aren't there comparing commercials in Denmark, when the law allows it?Denmark, when the law allows it?

VS VS

TV-TV-CommercialsCommercials

Originated in U.S.A.Originated in U.S.A. Came to Europe in 1950´s in Great Britain.Came to Europe in 1950´s in Great Britain. Denmark got TV-Commercials in 1988!Denmark got TV-Commercials in 1988!

WILL DENMARK FOLLOW THE WILL DENMARK FOLLOW THE AMERICAN DEVELOPMENT?AMERICAN DEVELOPMENT?

It is common in America to get personals It is common in America to get personals calls concerning different offers, but in calls concerning different offers, but in Denmark we do not allow it, unless it is Denmark we do not allow it, unless it is requested!requested!

Why aren't coupons permitted in Why aren't coupons permitted in Denmark?Denmark?

Advertising signsAdvertising signs

Why is the picture to the left illegal in Denmark, when the picture above isn't?!

EXPERIMENTEXPERIMENT

PurposePurpose

SKIMMED TESTSKIMMED TEST

WASHING TEST PROCEDUREWASHING TEST PROCEDURE

RESULTRESULT

TEORI/ CONTENTSTEORI/ CONTENTS

BIO PLUS 33BIO PLUS 33 SoapeSoape SyndeterSyndeter EnzymerEnzymer Komplex fosfatKomplex fosfat PerporatPerporat SilikatSilikat CarbonatCarbonat Befugtnings middelBefugtnings middel Skum stabilisatorSkum stabilisator

Vanish Oxy ActionVanish Oxy Action More then 30% More then 30%

natrium perkabonatnatrium perkabonat Active oxygen Active oxygen

CONCLUSIONCONCLUSION

In our experiment have we found out that Vanish oxy In our experiment have we found out that Vanish oxy action was the best washing-up liquid. Vanish oxy action was the best washing-up liquid. Vanish oxy action was not a lot better but the effect was faster. action was not a lot better but the effect was faster. After 5 min. the clothes we have used to the After 5 min. the clothes we have used to the experiment was almost clean, only the lipstick experiment was almost clean, only the lipstick couldn’tcouldn’t vanish. vanish.