cambridgesocial.media...linkedin headline tips: 120 characters (on mobile first 40 characters …)...
TRANSCRIPT
![Page 1: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/1.jpg)
![Page 2: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/2.jpg)
![Page 3: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/3.jpg)
![Page 4: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/4.jpg)
![Page 5: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/5.jpg)
Additional resources:
● LinkedIn Learner Lounge by John Espirian● LinkedIn Domination Framework
![Page 6: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/6.jpg)
![Page 7: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/7.jpg)
![Page 8: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/8.jpg)
![Page 9: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/9.jpg)
Additional resources:
● Customer Persona Template● How surveys help you create buyer personas● Find out about your customers with a Persona
Survey
![Page 10: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/10.jpg)
![Page 11: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/11.jpg)
![Page 12: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/12.jpg)
![Page 13: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/13.jpg)
![Page 14: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/14.jpg)
Reading recommendation:
● Watertight Marketing by Bryony Thomas● Free e-book
![Page 15: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/15.jpg)
![Page 16: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/16.jpg)
![Page 17: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/17.jpg)
![Page 18: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/18.jpg)
![Page 19: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/19.jpg)
![Page 20: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/20.jpg)
![Page 21: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/21.jpg)
![Page 22: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/22.jpg)
![Page 23: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/23.jpg)
LinkedIn Headline Tips:
● 120 characters (on mobile first 40 characters …)● Include benefit for the visitor● Use keywords, but avoid generic terms● Use separators , / | * to break text● DON’T USE ALL CAPS
● Creating a Badass LinkedIn Headline● Get your LinkedIn profile basics right
![Page 24: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/24.jpg)
![Page 25: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/25.jpg)
![Page 26: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/26.jpg)
![Page 27: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/27.jpg)
![Page 28: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/28.jpg)
![Page 29: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/29.jpg)
Additional resources:
● Business Page vs Personal Profile
![Page 30: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/30.jpg)
![Page 31: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/31.jpg)
![Page 32: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/32.jpg)
![Page 33: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/33.jpg)
![Page 34: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/34.jpg)
![Page 35: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/35.jpg)
![Page 36: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/36.jpg)
![Page 37: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/37.jpg)
![Page 38: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/38.jpg)
![Page 39: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/39.jpg)
![Page 40: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/40.jpg)
![Page 41: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/41.jpg)
Additional resources:
● Beginner’s Guide to Social Media Content Planning, Scheduling and Repurposing
● 6 Social Media Content Category Ideas
![Page 42: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/42.jpg)
![Page 43: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/43.jpg)
![Page 44: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/44.jpg)
![Page 45: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/45.jpg)
![Page 46: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/46.jpg)
![Page 47: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/47.jpg)
![Page 48: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/48.jpg)
Recommended reading:
● Talk Triggers, The Complete Guide to Creating Customers with Word of Mouth by Jay Baer
![Page 49: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/49.jpg)
![Page 50: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/50.jpg)
![Page 51: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/51.jpg)
![Page 52: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/52.jpg)
![Page 53: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/53.jpg)
![Page 54: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/54.jpg)
![Page 55: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/55.jpg)
Additional resources:
● How to improve LinkedIn engagement by John Espirian
● How to search LinkedIn
![Page 56: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/56.jpg)
![Page 57: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/57.jpg)
![Page 58: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/58.jpg)
![Page 59: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/59.jpg)
![Page 60: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/60.jpg)
![Page 61: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/61.jpg)
![Page 62: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/62.jpg)
![Page 63: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/63.jpg)
![Page 64: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/64.jpg)
![Page 65: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/65.jpg)
Additional resources:
● Proactive Lead Generation on LinkedIn
![Page 66: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/66.jpg)
![Page 67: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/67.jpg)
![Page 68: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/68.jpg)
Additional resources:
● Super Simple Sales Secrets for Small Business Owners by Victoria Fleming
![Page 69: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/69.jpg)
![Page 70: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/70.jpg)
![Page 71: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/71.jpg)
![Page 72: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/72.jpg)
![Page 73: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/73.jpg)
![Page 74: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/74.jpg)
![Page 75: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/75.jpg)
![Page 76: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/76.jpg)
![Page 77: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators](https://reader033.vdocument.in/reader033/viewer/2022050414/5f8ae4d71fbff47a137fd2b3/html5/thumbnails/77.jpg)