«l’officiel» france «l’officiel» russia «l’officiel» ukraine «l’officiel»'s...
TRANSCRIPT
«l’OFFICIEL» France«l’OFFICIEL» Russia«l’OFFICIEL» Ukraine«l’OFFICIEL»'s rubrics Positioning Price systemDistributional systemSchedule of issuesClients and partnersContacts
Contents
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
«l’OFFICIEL» France
• It has been publishing since 1921 in France. • It has known as a standard “Paris modern magazine”. • The most authoritative publication reflecting on world fashion trends. • About fashion from official sources.• Tendencies • Accents and guiding lines.• Collections and trends.• Events and personages.• Prêt-à-Porter и Haute Couture.
80 years competently about fashion... «l’OFFICIEL»
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
«l’OFFICIEL» Russia
• The first foreign analogue of elite French magazine. • Appearance in Russia - 1997.• 100 thousands magazine`s copies for the Formation style. Showing events.• Fashion expert who knows all or almost everything.• Lustre. Stylishness.• Glamour. Lux de lux.
«L’OFFICIEL»
L’OFFICIEL
Киев, 04050, ул. Мельникова, 12 а, офис 8. Тел.: (044) 568 5798, факс: (044) 568 5896
«l’OFFICIEL» Ukraine
• The “most Paris” magazine in Ukraine.• Selection of materials among glossy publication since 2001 year. • All the best from Paris and Moscow.• Modern collections. History of fashion.• Ukrainian market of Haute Couture and Prêt-à-Porter .• Reportings from fashion shows. Creative photos.• Luxury brands and facilities.• Developments and people.
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
Rubrics
Guiding lines Accents Characters Art Beauty Fashion Constant
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
French glamour magazine which reflects and forms trends of world fashion. The most authoritative issue among judges of taste. «l’OFFICIEL» magazine – knows about fashion everything or almost everything. 25 thousand copies of magazine for the most refined audience.
Positioning of «l’OFFICIEL»magazine
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
20 % of audience – guidance
More then half readers spend the same time looking through advertising as reading and looking through editorial`s materials of magazine.
77% readers are interested in buying goods which were represented in photos session.
80% audience coming back many times for reading magazine
Peculiar characteristics of audience
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
PRICE SYSTEM
Advertising pages of «l’OFFICIEL» magazinePrice is shown in EURO without tax on advertising 0,5% and tax 20%.
Ukraine
Page opposite content right 12 000
Page opposite editor`s word right 12 000
Page opposite the staff list of magazine 12 000
Page till page 100 right 8 400
Page after 100 right 7 200
Page opposite opening rubric's left 7 200
1\2 page near fashionable addresses 6 000
Title of publicity position in magazine Cost
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
PRICE SYSTEMSpecial positions of «l’OFFICIEL» magazine.
Price is shown in EURO without tax on advertising 0,5% and tax 20%.
UkraineZero double-page 24 000I double-page 20 400double-page before Guiding lines
18 000
1/1 page in ''Guiding lines'' 12 000Central double-page 20 400Last double-page 19 200III cover 12 000IV cover 24 000
Advertising position Cost
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
Distributional map
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
Schedule of issues
№ magazine
Мonth Deadline for booking of advertising
position
Deadline for supplying of advertising materials
Edition in sale
№ 55 February 25 November 8 December 5 February № 56 March 25 January 5 February 5 March № 57 April 25 February 5 March 4 April № 58 May 25 March 4 April 5 May № 59 June 25 April 2 May 5 June № 60 July - August 27 May 05 June 4 July № 61 September 25 June 8 August 5 September № 62 October 27 August 5 September 6 October № 63 November 25 September 3 October 5 November № 64 December-
January 24 October 7 November 5 December
Audience's profile
Statistic data is given by TNS (Survey: NRS 2007/1 – Kiev), Target Group Size ('000): 1940.8 Sample: 2586. Target group of «l’OFFICIEL»:- women at the age 25-65 years (71,4 %), - high-educated (73 %),- high level of income (100 % from 100 % interviewed): well-to-do (44,4 %) high well-to-do (55,6 %)- by occupation: guidance (20, %) high qualificated specialists (30 %). The audience staff – it‘s clients of expensive boutiques, houses of fashion, salons of beauty, representatives of foreign companies, active buyers of luxury things whose social status allow to take decision by themselves and influence on society`s opinion. «l’OFFICIEL»`s audience – are readers who correlate their own style with general world`s trends.
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
L’OFFICIEL
Kiev, 04050, Melnikova str., 12 а, office 8. Ph.: (044) 568 5798, Fax: (044) 568 5896
Adress:Kiev
Melnikova, 12 - a, office 8tel: +38 044 568 59 53
Alexander Stryapkine-mail: [email protected]
+38 067 441 33 25
Contacts