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Performance

Video / Rich Media

Targeted Networks / AMPs

Horizontal

Vertical / Custom

Mobile

PUBLISHERS

AUDIENCE

ADVERTISERS

Exchanges DSPs

Publisher Tools

Data Suppliers

Ad Operations

Ad Servers

DMPs and Data Aggregators

Measurement and Analytics

Creative Optimization

Agencies Agency Trading Desks

Denotes acquired company

Ad Networks

Media Planning and Attribution

Verification / Privacy

Ad Servers

Retargeting

Media Mgmt Systems

Sharing Data / Social Tools

SSPs

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