+ lx design: a primer margaret weigel director, curriculum & learning experience design six red...
TRANSCRIPT
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LX Design: A Primer
Margaret Weigel
Director, Curriculum & Learning Experience DesignSix Red Marbles | sixredmarbles.com
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About Me
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
BrandeisUMassMIT
Project New Media LiteraciesDeveloping Mind and Digital MediaMindTap digital platformInteractive digital media assetsOnline course development
Former bassist for riot grrl bandsLikes IPAs, hates NDAs
Blog: http://margaretweigel.comTwitter: @bambinimedia
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About Me
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
North Andover High SchoolNorth Andover Middle SchoolKittredge Elementary school
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LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
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LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Think of one of the best learning experiencesyou had in school.
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LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Think of one of the best learning experiencesyou had in school.
Think of one of the worst learning experiencesyou had.
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What is Learning Experience (LX) Design?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Making learning interesting, memorable and fun.
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What is Learning Experience (LX) Design?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
elements of UX design approach, practices + instructional design practices + principles of learning, retention
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What is Learning Experience (LX) Design?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
elements of UX design approach, practices + instructional design practices + principles of learning, retention
(… and why should I care?)
![Page 10: + LX Design: A Primer Margaret Weigel Director, Curriculum & Learning Experience Design Six Red Marbles | sixredmarbles.com](https://reader036.vdocument.in/reader036/viewer/2022062515/56649c745503460f949266ef/html5/thumbnails/10.jpg)
What is Learning Experience (LX) Design?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
elements of UX design approach, practices + instructional design practices + principles of learning, retention
Educational technology is a high-growth industry
-- Traditional publishers struggling to reinvent themselves
-- Startups taking advantage of market disruption
-- Boston a national center of ed tech innovation
(… and why should I care?)
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What is Learning Experience (LX) Design?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
elements of UX design approach, practices + instructional design practices + principles of learning, retention
Educational technology is a high-growth industry
-- Traditional publishers struggling to reinvent themselves
-- Startups taking advantage of market disruption
-- Boston a national center of ed tech innovation
LX design is meaningful work
-- helping learners of all ages
(… and why should I care?)
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What do LX Designers do?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Discovering
Concepting
Wireframing
Testing
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What do LX Designers do?
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Discovering
Concepting
Wireframing
Testing
Hey, that’s a lot like UX practices!
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LX vs. UX: Similar practices…
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Discovering
Concepting
Wireframing
Testing
… but different conditions
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LX vs. UX: Similar practices…
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Discovering
Concepting
Wireframing
Testing
Outcomes
Audiences
Motivations
Environments
… but different conditions
![Page 16: + LX Design: A Primer Margaret Weigel Director, Curriculum & Learning Experience Design Six Red Marbles | sixredmarbles.com](https://reader036.vdocument.in/reader036/viewer/2022062515/56649c745503460f949266ef/html5/thumbnails/16.jpg)
LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
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LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
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LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
Can’t Write
![Page 19: + LX Design: A Primer Margaret Weigel Director, Curriculum & Learning Experience Design Six Red Marbles | sixredmarbles.com](https://reader036.vdocument.in/reader036/viewer/2022062515/56649c745503460f949266ef/html5/thumbnails/19.jpg)
LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
Can’t Write
Hates Math
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LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
Can’t Write
Hates Math
Hates School
![Page 21: + LX Design: A Primer Margaret Weigel Director, Curriculum & Learning Experience Design Six Red Marbles | sixredmarbles.com](https://reader036.vdocument.in/reader036/viewer/2022062515/56649c745503460f949266ef/html5/thumbnails/21.jpg)
LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
Can’t Write
Hates Math
Hates School
Limited Skills
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LX vs. UX
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
The Learner
Can’t Read
Can’t Write
Hates Math
Hates School
Cries Easily
Limited Skills
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LX vs. UX: Different Outcomes
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Learning Experience User Experience
Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences
Motivations
Environments
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LX vs. UX: Different Audiences
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Learning Experience User Experience
Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations
Environments
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LX vs. UX: Different Motivations
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Learning Experience User Experience
Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.
User will not be assessed on quality of participation, minimal impact on future life choices.
Environments
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LX vs. UX: Different Environments
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Learning Experience User Experience
Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.
User will not be assessed on quality of participation, minimal impact on future life choices.
Environments Learner participation is obligatory, mandated. S/he typically cannot choose between a variety of options.
User is persuaded to participate, can choose between different options.
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LX vs. UX: Viva La Difference
LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Learning Experience User Experience
Outcomes Learner must master and retain challenging new information. LX tries to mitigate negative emotional responses, encourage positive ones.
No user mastery required, only successful usage. User experience designed to be maximally frictionless, pleasant, fun.
Audiences Learners w/ learning disabilities, and w/o reading and writing skills, motor skills, online skills, and emotional control.
All users; in practice, some populations excluded.
Motivations Learner will be assessed on mastery of information, impacts short-term and long-term advancement and life choices.
User will not be assessed on quality of participation, minimal impact on future life choices.
Environments Learner participation is obligatory, mandated. S/he typically cannot choose between a variety of options.
User is persuaded to participate, can choose between different options.
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LX Design: A Primer | UX Boston Conference #3 | January 21, 2015
Thank you!