PSAPublic Service Announcement

What is a PSA?

Messages in the public interest publicized by the media without charge, with the objective of raising awareness or changing public attitudes and behavior towards a social issue.

Also Known As Public Service Ad

What do you notice about PSAs? List the characteristics.

PSA #1 – Ad Council Don't Almost Give PSA #2 – Alexander PSA #3 – The 100% Campaign PSA #4 – The ONE Campaign PSA #5 – Ad Council We Can Help Us PSA #6 – Words Really Do Hurt

Which PSA do you think is especially good?

Think – write down your answer on your PSA handout.

Pair – Find a partner. Share – Partner 1 has 30 seconds to

share. Partner 2 will listen and paraphrase what the other said. Then roles switch.

How can you create a PSA as powerful & effective as these?

Think – write down your answer on your PSA handout.

Pair – Find a partner. (not the same partner)

Share – Partner 1 has 30 seconds to share. Partner 2 will listen and paraphrase what the other said. Then roles switch.

What is persuasion?

Discuss in your group and record at the top of your group paper.

Persuasion is the act or fact of causing someone to do or believe something through reasoning or argument.

How would you persuade someone to do something you want them to do or think a way you want them to think?

Discuss in your group and make a list on your group paper.

Where do you see or hear persuasion?

Re-watch the PSA examples. Where did you see persuasion? How is sound used as a persuasive

technique?› Discuss in your group and record your

answers on your group paper.

PSA Project Requirements

PSA General Information

PSA General Info - continued

PSA Rubric

What are some issues/topics you could make a PSA about?

As a team, brainstorm more PSA ideas and decide on a topic. Create a Storyboard.

› Plan your ideas as clearly as possible.› What is your topic?› What websites will you use for information?› What do you want the viewer to do?› What will we see?› What will we hear? (music, speech, noise, etc)› One storyboard per team with both your names on

it. Get it approved by Ms. Garcia.

What is Pre-Production? Pre-production is the stage in a film’s life

when it has been approved , but filming has not yet started. It is during pre-production that all the preparation for filming takes place to ensure that filming is problem free.

What types of things do you think you will need to complete during pre-production?

Why is pre-production important?

Pre-Production Planning

Pre-Production continued

You MUST get your storyboard approved before beginning Production (filming)!

Think You’re Ready to Film? Ask Yourself…

Has my storyboard been approved? Do I have my scripts written? Have I saved any still images that are

needed from the internet? Do I know where I’m filming?

› Do I need special permission to film there? Do I have any signs/posters made? Do I have the music I need? Have my actors practiced?

Production: Filming

Storyboard completed and approved?› It’s time to start filming!

Follow your plan!› Take your Storyboard with you.

Checking Out Equipment Sign out a flip camera. Ensure the camera is working and batteries

are charged.› See Ms. Garcia with any issues.

Log into your computer! Ask for permission to leave the classroom

› Sign out and take a Media Tech Hall Pass.› Keep an eye on the time and return 10 minutes

before the bell upload your footage. BEHAVE while outside or you will lose the

privilege.

Filming Tips

Filming Tips – cont.

End Of Class… Keep an eye on the time and return with

enough time to upload your footage (10 mins) Check in the Media Tech Hall Pass Connect the Flip Camera to computer via USB Open Computer > Flip Camera

Move window to the side and leave open Open Computer > Your Folder

Move window so you see both windows Drag and Drop your videos from the Flip

Camera window to your folder window Rename your videos so you know what they are!

BE ORGANIZED! CREATE FOLDERS!

End Of Class – cont.

Delete your videos!› Do not leave any videos on your camera!› Upload before you leave!› Don’t risk your videos being deleted!

Check in the Flip Camera› Tell Ms. Garcia if you had any issues with

the camera or if the batteries need to be replaced

Post-Production

Start a new Movie Maker project. Save it to your folder

› If you’re working with a partner, you may choose to save it to the Garcia folder so you may both have access to it should one person be absent.

Make the file name PSA_YourNames

Post-Production – cont.

Post-Production – cont.

Video Editing

Adding Text› Make it meaningful› Think about the size and font type› Think about the font color and how it will

appear with the background you have chosen.

› Check SPELLING and GRAMMAR!

Video Editing – cont.

Transitions and Effects› Use purposefully› Play around with different transitions and

effects and see which fit best in your video

Video Editing – cont.

Adding Voice-overs› This could be the most moving part of your

video› Watch your speed – not too fast or too

slow!› Speak loudly and clearly› Place emphasis on desired words› Don’t speak monotone – it’s boring!

Video Editing – cont.

Video Editing – cont.

Adding Music› Use purposefully› You want the music to add to your

message, not overshadow it› Use the fade in/fade out when needed

Video Editing – cont.

Video Editing – cont.

Finalizing Your PSA

Congratulations! Your PSA is complete! Save your PROJECT one last time to

your folder, in case changes need to be made (Blue Tab > Save Project As)

Save as a MOVIE to your folder Save as a MOVIE to the GARCIA folder

› Save Movie› For Computer› Navigate to your folder/Garcia folder

PSA Reflection

Get a PSA Reflection handout› One PER PERSON

Answer the questions thoughtfully and completely giving specific examples when needed

Turn into the basket when completed