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TRANSCRIPT
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Curriculum of ODEMI
EXPORT MARKETING
Export & International Marketing; Why Export ………………………………………………………………… 4 Hours
EXPORT MARKETING RESEARCH
Product and Market research …………………………………………………………………………………………... 2 Hours
MARKET ENTRY STRATEGIES
Offline and Online Market Entry strategies ………………………………………………………………………. 2 Hours
SETTING-UP BUSINESS
Concept of firm/company, Registering a firm, Basics of GST ……………………………………………… 2 Hours
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INCOTERM, HS CODE ETC
Basics of Incoterm as used in exports, HS Code ……………………………………………………………………2 Hours
EXPORT COSTING & PRICE
Export costing, fixed and variable cost, Export price calculation ………………………………………….. 2 hours
EXPORT PAYMENT & FINANCE
Various method of payment, Letter of Credit, Export Finance …………………………………………………4 Hours
RISK IN EXPORT
Risk in exports & its management, ECGC, Marine Insurance ……………………………………………………. 2 Hours
EXPORT IMPORT POLICY
Overview of Export import Policy, Import Export Code …………………………………………………………….. 4 Hours
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DIGITAL MARKETING
Basic of Digital Marketing, why it is important in Exports ………………………………………………………….. 2 Hours
KEYWORD RESEARCH
Keyword Research. How to do it, its role in marketing ……………………………………………………………… 2 Hours
WEBSITE DESIGNING
Domain booking, space booking, theme, designing, contact us page, widget …………………………… 6 Hours
SEO
Search Engine Optimization, Off-page & On-page …………………………………………………………………….. 6 Hours
GOOGLE TOOLS
Google analytics, webmaster tool …………………………………………………………………………………………….. 4 Hours
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SMO
Social media marketing. Facebook Marketing, Email marketing ………………………………………………. 4 Hours
PREPARING A SHIPMENT
Packaging, QC & Inspection ……………………………………………………………………………………………………. 2 Hours
EXPORT DOCUMENTATION
Preparing pre-shipment & post shipment documents, sample export …………………………………….. 4 Hours
SHIPPING & LOGISTICS
Air export, sea export, export by courier …………………………………………………………………………………… 2 Hours
EXPORT INCENTIVES
Various export Incentives, Duty drawback, GST refund, MEIS …………………………………………………… 2 Hours
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GOOGLE ADWORDS
PPC & Google Adwords, Google Remarketing, Facebook remarketing ……………………………………. 4 Hours
ROLE OF GOVT AGENCIES
Export Promotions Councils, Commodity boards, Chamber of
Commerce And Indian Embassy, Indian Embassies ……………………………………………………………………. 2 Hours
ROLE OF PORTAL IN EXPORT
Role of Portal in export-Alibaba, Indiamart, TradeIndia …………………………………………………………… 2 Hours
EXPORT E-TAILING
Concept Export E-tailing with special emphasis on Amazon.com ……………………………………………….4 Hours
PROCESSING AN EXPORT ORDER
Processing an Export Order upon receipt- various steps involved ……………………………………………… 2 Hours
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TRAINING FOR DIGITAL EXPORT MARKETING ?
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“BECOME A
SUCCESSFUL
EXPORTER”
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About the Digital Export Marketing Course
This completely online training program consists of 24 modules covering
every aspect of export and digital marketing.
The program has been designed in such a way that students, job seekers,
trader and manufacturer are able to learn the essentials of export
business and online digital marketing from the comfort of their homes,
through a Online Live Teaching Programme on their desktops, laptop or
smartphone.
Each module covers all aspects of the subject in an easy to understand
way with possibility to ask question during the class.
.
In addition to this, notes and references for additional reading are provided.
As trade is a dynamic subject, the learning modules will be updated
Regularly.
On successful competition of training,Certificate of Proficiency in Online
Digital Export Marketing Program will be provided.
Eligibility, Requirements & Certification
Eligibility Criteria: Any person can take this Course.
Requirements to take the Course: Internet Connection and
Desktop/ Smartphone /Laptop.
Certification: When you finish every module, you can earn a
Certificate of Proficiency.
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WHY ODEMI ?
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200+
Already Students Trained
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JOIN TODAY to become Exporter
New batch starting
18th June , 2019
Time 7.00pm to 9.00pm
Join classes from ANYWHERE
Course is fully ONLINE
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ENROL NOW
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