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Adobe Flash Platform
Bryant Macy
Matthias Zeller
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Agenda
Enterprise trends
The Adobe Flash Platform
The Adobe Flash Platform Ecosystem
Ecosystem considerations in building Genesis
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Enterprise Application Trends
Consumerization Productivity Mash-upsUsers expect more from their enterprise
li i
IT departments expect shorter development times and lower
i
Break through experiences come from breaking d il i happlications maintenance
requirementsdown silos with horizontal process integrations
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Enterprise Application Trends
ConsumerizationUsers expect more from their enterprise
li iapplications
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
The consumerization of enterprise applications
“Consumer technologies bring a rich, interactive user experience, which is a powerful draw for workplace adoption. Businesses are also finding compelling use of consumer technologies to foster innovative and new B2Ctechnologies to foster innovative and new B2C and B2B markets.
Th i ti f th t i iThe consumerization of the enterprise is happening.”
– Dr. Chenxi Wang, principal analyst, Forrester
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Enterprise Application Trends
Consumerization ProductivityUsers expect more from their enterprise
li i
IT departments expect shorter development times and lower
iapplications maintenance requirements
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Productivity
Our current economic situation escalates the importance of productivityproductivity
Shortened time to production = getting more projects done
Design-development workflow = reduced development time
Expert tooling =Expert tooling = developer productivity
Reduced maintenance costs
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Enterprise Application Trends
Consumerization Productivity Mash-upsUsers expect more from their enterprise
li i
IT departments expect shorter development times and lower
i
Break-through experiences come from breaking d il i happlications maintenance
requirementsdown silos with horizontal process integrations
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Mash-ups – (Horizontal Integration)
Business agility
Break down organizational silos
Gain new business insights spanning silos
Key enabler to cross silo innovationKey enabler to cross-silo innovation
Generate new revenue by bringing new customer centric services online
Reduce cost by automating new business processes that cross silos
St th ll b ti bStrengthen collaboration by integrating social networks into application context
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Agenda
Enterprise trends
The Adobe Flash Platform
The Adobe Flash Platform Ecosystem
Ecosystem considerations in building Genesis
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Adobe Flash Platform
Applications, Content and Videopp
ServersFramework ClientsTools to Design and Develop
Adobe Flash Adobe Flex Adobe Flex Adobe Flash Adobe Adobe Flash BlazeDS Data Adobe FlashAdobe Flash CS4 Professional
Adobe FlexBuilder
Adobe Flex Adobe Flash Player
AdobeAIR Media Server
FamilyServices
Adobe FlashCatalyst
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
The Adobe Flash Platform is Everywhere
98% reach on the desktop
Over 800M devices
Update 82% of desktops on
the Web in 6 months
Over 85% of Alexa 100
Over 80% of video on the web
Video streaming through
CDN partners has grown
over 650% in last 9 months
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Adobe uses the Adobe Flash Platform to Build Products
Buzzword Premiere Express
Acrobat.comPhotoshop Express
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Agenda
Enterprise trends
The Adobe Flash Platform
The Adobe Flash Platform Ecosystem
Ecosystem considerations in building Genesis
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Adobe Flash Platform Ecosystem
Partners Programs
Communities Technology
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Adobe Flash Platform Ecosystem
Technology Partners
ProgramsPartnersAdobe Labs
Open
Partners
Solutions Partners
Adobe Labs
Developer Connection
Open Formats
CommunicationSpecifications
StandardsSource R ti
Communities E t Source
Servers
T l
Framework
Runtimes
Designers
Developers
T h lC iti U G
Experts
Tools TechnologyCommunities User Groups
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2007 Deployments
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Open Screen Project – a ecosystem project ground up
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
AIR Application for Small Screen
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Same AIR Application on Desktop
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Expanded for Larger Screen
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Web Client Adoption on PC’s
80%
90%
100%
Chrome 0.2Netscape 6-7
60%
70%
80% Opera 7-9Safari 1.2Safari 1.3Safari 2.0
40%
50%
60%Safari 3.xFirefox 1.0 Firefox 1.5 Firefox 2 0
20%
30%
Firefox 2.0 Firefox 3.0 IE 5.5IE 5.0IE 0
0%
10%IE 6.0 IE 7.0
03 06 0903 06 0903 06 0909 03 06
Flash Player 6Flash Player 6
Flash Player 7Flash Player 7
Flash Player 8Flash Player 8
Flash Player 9Flash Player 9
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2004 2005 2006 2007 200803 06 0903 06 0903 06 0909 03 06
Flash Deployment – 1B in 2009
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Open Screen Project Partners
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Agenda
Enterprise trends
The Adobe Flash Platform
The Adobe Flash Platform Ecosystem
Ecosystem considerations in building Genesis
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Mash-ups and personal portals
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Genesis Zen – The Persistent Personal Portal
Today’s Desktop
Tomorrow: Genesis
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Persisted, Shared Context, Shareable
How Does it Work
1. Launch AIR-based client
®
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How Does it Work
1. Launch AIR-based client
2. Drag and drop files and documents
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
How Does it Work
1. Launch AIR-based client
2. Drag and drop files and documents
3. Access the catalog
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Screenshot: Catalog in Organizer
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
How Does it Work
1. Launch AIR-based client
2. Drag and drop files and documents
3. Access the catalog
4. Drag and drop tiles and templatesand templates
®
Enterprise
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Copyright 2008 Adobe Systems Incorporated. All rights reserved.
Enterprise Server
How Does it Work
1. Launch AIR-based client
2. Drag and drop files and documents
3. Access the catalog
4. Drag and drop tiles and templatesand templates
5. Collaborate
®
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved.