Social Media at the National Archives

@PamelaSWPamela WrightChief Innovation OfficerInnovation at the National Archivesand Records Administration(NARA)

1The National Archives12 billion textual recordsFlagship in Washington D.C. on the Mall and research facility in College Park, MD12 Regional Facilities13 Presidential Libraries3500 staff

2The Past is PrologueAdministrations Open Government DirectiveTransparency ParticipationCollaboration

Archivist of the United States (AOTUS) David FerrieroTransformationReorganizationInnovation

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blogs.archives.gov/aotus@DFerriero4

5WikipediaGoogle, WikipediaWikipedia v. archives.gov2010: Wikipedian In Residence2014: FTE WikipedianOver 100,000 images from NARAs catalog in WikiCommonsBuilding community

6Scanathons

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10Todays Document

Primary Goals:Build Awareness and Appreciation of National Archives Mission and HoldingsPublic EngagementEducation

Platform Advantages:Highly visual less is moreViral Nature of ReblogsFollowers bring more followers, more than any other platform

11Changing the Way We Do our Work

12President Barack ObamaJanuary 21, 2009Remarks by the President in Welcoming Senior Staff and Cabinet Secretaries to the White HouseOur commitment to openness means more than simply informing the American people about how decisions are made. It means recognizing that Government does not have all the answers, and that public officials need to draw on what citizens know. 1313

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archives.gov/research/search/16

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transcribe.archives.gov19

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22The Next Gen 23

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26Platform for the Obsessives

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31Think Small Then Big

32FY 13 Total Views by site

33Are we there yet?Expectation

Reality

3424 hours of Happy