-parle.ppt

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WELCOME TO THE WORLD

OF

The World Of Happiness


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PARLE

P - PERFECT

A - ATTRACTIVE

R - RELISHING

L - LEARNING

E - EATABLE


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CONTENTS

INTRODUCTION

STRATEGY

HISTORY

QUALITY

CORE VALUES

AWARDS

SWOT ANALYSIS

PRODUCTS

CONTEST

EXPORTS CAREER

CONTACTS

BIBLIOGRAPHY


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INTRODUCTION

Parle Products has been India's largest

manufacturer of biscuits and

confectionery, for almost 80 years.

Makers of the world's largest sellingbiscuit, Parle-G, and a host of other

very popular brands,

The Parle name symbolizes Quality,

Nutrition and great Taste. With a reach

spanning even the remotest villages of

India ,


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INTRODUCTION Many of the Parle products - biscuits or

confectioneries, are market leaders intheir category and have won acclaim atthe Monde Selection, since 1971.

With a 40% share of the total biscuitsmarket and a 15% share of the totalconfectionary market in India ,

Parle has grown to become a multi-million

dollar company. While to consumers it's a beacon of faith

and trust, competitors look upon Parle asan example of marketing brilliance.


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PARLE THE PRODUCT

STRATEGY Constant Innovation , creating

trends Parle-G, Monaco,

Milano , Kismi Bar , Melody ,Cheeselings .

Displayed an up-market stretch.

Maintained focus on lower endof price chain.


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In 1929 a small company by the name of Parleproducts emerged in British dominated India.

A small factory was set up in the suburbs ofMumbai, to manufacture sweets and toffees.

A decade later it was upgraded to manufacturebiscuits as well. Since then, the Parle name hasgrown in all directions, won international fame andhas been sweetening people's lives all over India

and abroad. Apart from the factories in Mumbai and Bangalore

Parle also has factories in Bahadurgarh inHaryana and Neemrana in Rajasthan, which arethe largest biscuit and confectionery plants in the

country. Additionally, Parle Products also has 14

manufacturing units for biscuits and 5manufacturing units for confectioneries, on

contract.


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Hygiene is the precursor to every

process at Parle. Care is taken at every step to ensure

the best product of long-lastingfreshness.

Every batch of biscuits andconfectioneries are thoroughly checkedby expert staff.

Using the most modern equipmenthence ensuring the same perfect qualityacross the nation and abroad.


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An in-depth understanding of the Indian consumerpsyche has helped Parle evolve a marketing philosophythat reflects the needs of the Indian masses.

With products designed keeping both health and tastein mind, Parle appeals to both health conscious mothersand fun loving kids.

The great tradition of taste and nutrition is consistent inevery pack on the store shelves, even today.

The value-for-money positioning allows people fromall classes and age groups to enjoy Parle products to thefullest.


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Parle products have been shining with the

golds and silvers consistently at the Monde

Selection ever since they were first entered

in 1971.

Monde Selection is an international

institute for assessing the quality of foods

and is currently the oldest and most

representative organization in the field of

selecting quality foods worldwide.


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SWOT ANALYSIS

Low price and mid price range.

Sizeable market share in the country.

Offers variety of products under its brand.

Different size of packets are available.

An experienced team of sales and marketexecutives.

Deep and effective coverage.

Largest distribution system.


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WEAKNESS

Breakage of biscuits while delivering toretailers.

No proper replacement system for broken

biscuits to retailers. Improper and irregular supply.

Less share in premium biscuits market.

Dependent on its flagship brand parle-G.

Poor packaging in family pack of glucosebiscuits.


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OPPORTUNITIES

Estimated annual growth of

20 % low per capital

consumption. Increasing demand for sugar

free.

Diet Biscuits.


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THREATS

Increasing distribution cost.

Local Bakery Product.

Entry of various new entrants ,

ITC , etc .


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PARLE DIVIDE ITS PRODUCTS INTO

THREE SEGMENTS

PARLE BISCUITS

PARLE CONFECTIONARIES

PARLE SNACKS


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Parle - G

Krackjack

Krackjack Crispy Cream

Monaco

Kreams

Hide and Seek

Hide & Seek Milano

Digestive Marie

Parle Marie

Milk Shakti

Mayfair Cookies

Nimkin

Krackjack Crispy Creams

GET BISCUI T GOODIES
http://www.parleproducts.com/brands/biscuits_parleg.asphttp://www.parleproducts.com/brands/biscuits_krackjack.asphttp://www.parleproducts.com/brands/biscuits_monaco.asphttp://www.parleproducts.com/brands/biscuits_kreams.asphttp://www.parleproducts.com/brands/biscuits_hidenseek.asphttp://www.parleproducts.com/brands/biscuits_milano.asphttp://www.parleproducts.com/brands/biscuits_digestive_marie.asphttp://www.parleproducts.com/brands/biscuits_marie.asphttp://www.parleproducts.com/brands/biscuits_milkshakti.asphttp://www.parleproducts.com/brands/biscuits_mayfair.asphttp://www.parleproducts.com/brands/biscuits_nimkin.asphttp://www.parleproducts.com/brands/biscuits_nimkin.asphttp://www.parleproducts.com/brands/biscuits_mayfair.asphttp://www.parleproducts.com/brands/biscuits_milkshakti.asphttp://www.parleproducts.com/brands/biscuits_marie.asphttp://www.parleproducts.com/brands/biscuits_digestive_marie.asphttp://www.parleproducts.com/brands/biscuits_milano.asphttp://www.parleproducts.com/brands/biscuits_hidenseek.asphttp://www.parleproducts.com/brands/biscuits_kreams.asphttp://www.parleproducts.com/brands/biscuits_monaco.asphttp://www.parleproducts.com/brands/biscuits_krackjack.asphttp://www.parleproducts.com/brands/biscuits_parleg.asphttp://www.parleproducts.com/brands/biscuits_parleg.asphttp://www.parleproducts.com/brands/biscuits_parleg.asphttp://www.parleproducts.com/brands/biscuits_parleg.asp


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Melody

Mango Bite

Kaccha Mango Bite

Poppins

Kismi Toffee

Orange Candy

XHale

Grab sweets

Kismi Gold
http://www.parleproducts.com/brands/confectionaries_melody.asphttp://www.parleproducts.com/brands/confectionaries_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_kaccha_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_poppins.asphttp://www.parleproducts.com/brands/confectionaries_kismi_toffee.asphttp://www.parleproducts.com/brands/confectionaries_orange_candy.asphttp://www.parleproducts.com/brands/confectionaries_orange_candy.asphttp://www.parleproducts.com/brands/confectionaries_kismi_toffee.asphttp://www.parleproducts.com/brands/confectionaries_poppins.asphttp://www.parleproducts.com/brands/confectionaries_kaccha_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_melody.asp


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Sixer

Monaco Bites Cheeslings

MusstBites

MUNCH ON SNACKS!
http://www.parleproducts.com/brands/snacks_sixer.asphttp://www.parleproducts.com/brands/snacks_cheeslings.asphttp://www.parleproducts.com/brands/snacks_cheeslings.asphttp://www.parleproducts.com/brands/snacks_sixer.asp


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The immense popularity of Parle products in India wasalways a challenge to their production capacity. Now,using more modern techniques for capacity expansion,they have begun spreading their wings and are goingglobal.

Parle biscuits and confectionaries are fast gainingacceptance in international markets.

Such as, Middle East, Africa, South East Asia and themore sophisticated economies like U.S.A., UK, Canada,Australia and New Zealand now relish Parle products.

The Parle Biscuit brands, such as, Parle-G, Monaco,Krackjack, Marie Choice, Hide & Seek and confectionerybrands, such as, Melody, Poppins, Rolacola, Mangobiteenjoy a strong imagery and appeal amongst consumersacross the world.

Which has resulted into Parle-G being the

*WORLDS LARGEST SELLING BISCUIT*


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As a part of Corporate Social Responsibility Policy,Parle is


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p p p y y,keenly involved in the overall development of youngergeneration with focused endeavor to built New Face ofIndia and spread happiness & joy all over.

Conducting various cultural programs across all region tofacilitate the all round development of the children.

Parle organises Saraswati Vandana in the state of WestBengal during the festival of Saraswati Puja.

Cultural activities has seen the inception of Golu Galatain Tamil Nadu, held during Navratri.

These events give PARLE a chance to interact withchildren on a one-to-one basis, and promote our beliefof fun and health for the whole family.

PARLE The World Of Happiness


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Parle has a very open work culture.

Work atmosphere is comfortable and

relaxed that helps increase productivityand efficiency.

Inter-personal relations and mutualunderstanding are part of work culture.

Organise discussion forums and trainingprograms on stress management andemployee well being.

Yoga trainings, health check-up campsand workshops on healthy lifestyle areregular events in Parle.


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Parle ,looking for enthusiastic, wellmotivated and above all friendly people to

join various departments.

By employing people from different

backgrounds and communities, they arebetter equipped to understand the needsof their customers and to provide a quality

service.


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Parle Products Pvt. Ltd.

V.S. Khandekar Marg,

Vile Parle East,Mumbai - 400057,

Maharashtra.

Tel.- (022)6691 6911 - 15. Fax- (022)6691 6926 - 27.


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Factories

MUMBAIParle Products Pvt. Ltd.

V.S. Khandekar Marg, Vile-Parle East, Mumbai -400057, Maharashtra.

Tel.- (022)6691 6911-15. Fax- (022)66916926-27E-mail - [email protected] Person:Mr. R.S.Nevatia

Export Information: Mr. Anuj Sehgal


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FACTORIES

RAJASTHANParle Biscuits Pvt. Ltd.SP-2/4 RIICO Ind. Area. Delhi Jaipur

Road, Dist. Alwar.Neemrana - 301 705 (Rajasthan).Tel.- (01494)517018/246091/246181/246312/246313

Fax - (01494) 46180E-mail - [email protected] Person -Mr.M.Sahu


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FACTORIES

HARYANAParle Biscuits Pvt. Ltd.36.8 KM Milestone, Delhi Rohtak Road, VillageSankhol, Near Bahadurgarh, Dist Jhajjar,

Haryana - 124 507.Tel. - (01276)241547/48. Fax - (01276)241406.E-mail - [email protected] Person-Mr.S.S.Shivrain


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FACTORIES

UTTARANCHALParle Biscuits Pvt. Ltd.Plot No. 3, Sect 1, Pant Nagar, Integrated IndustrialEstate, Rudrapur,UA - 263 153.

Tel. -05944247431/32/33.E-mail - [email protected]

GUJARATParle Products Pvt. Ltd.

Behind Shekh Pir, Ler Village, Bhuj, Kutch, GJ - 370 001.Tel. -(02832) 271681 - 84. Fax - (02832) 271680
mailto:[email protected]:[email protected]:[email protected]


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BIBLIOGRAPHY


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PRESENTED BY:

BHAVYA MEHTA

DALJEET SINGH

JANVI MISHRA

KEERTI PANWAR

SHREYA SUHALKA

-parle.ppt

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