© prentice hall, 2005 business communication essentialschapter 6 - 1 using letters, memos, e-mail,...
TRANSCRIPT
![Page 1: © Prentice Hall, 2005 Business Communication EssentialsChapter 6 - 1 Using Letters, Memos, E-Mail, and Instant Messages](https://reader035.vdocument.in/reader035/viewer/2022070409/56649e845503460f94b8685d/html5/thumbnails/1.jpg)
© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 1
Using Letters, Memos, Using Letters, Memos, E-Mail, and Instant E-Mail, and Instant
MessagesMessages
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 2
Letters, Memos, E-Mail Letters, Memos, E-Mail and Instant Messagesand Instant Messages
• Audience
• Format
• Readability
• Strategy
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 3
Types of CommunicationTypes of Communication
• Internal– Understand the organization’s mission– Identify potential problems– React to changes
• External– Cultivate an impression– Respond to crises– Gather information
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 4
Format DifferencesFormat Differences
• Audience– Internal– External
• Types of messages– Letters–Memos– E-mail– Instant messages
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 5
Format for Business Format for Business LettersLetters
• Letterhead stationery
• Date
• Inside address
• Salutation
• The message
• Complimentary close
• Signature block
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 6
Format for MemosFormat for Memos
• Memo title
• Headings
• The message
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 7
Format for E-MailFormat for E-Mail
• Headings
• Salutation
• The message
• Complimentary close
• Signature block
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 8
Instant MessagingInstant Messaging
• Replace in-person meetings
• Replace phone calls
• Supplement online meetings
• Interact with customers
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 9
Advantages of Instant Advantages of Instant MessagesMessages
• Rapid response
• Reduced costs
• Conversational aspects
• Wide availability
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 10
Improving ReadabilityImproving Readabilityin Short Messagesin Short Messages
• Vary sentence length
• Shorten paragraphs
• Use lists and bullets
• Add headings and subheadings
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 11
Vary Sentence LengthVary Sentence Length
• Long sentences
• Medium sentences
• Short sentences
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 12
Keep Paragraphs ShortKeep Paragraphs Short
• Length
• Format
• Transitions
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 13
Using Lists and BulletsUsing Lists and Bullets
• Sequence your ideasSequence your ideas
• Boost visual impactBoost visual impact
• Highlight key pointsHighlight key points
• Simplify complex subjectsSimplify complex subjects
• Help readers skim the textHelp readers skim the text
• Use parallel structureUse parallel structure
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 14
Headings and Sub-Headings and Sub-HeadingsHeadings
• Types of headings– Informative– Descriptive
• Functions of headings– Organization– Attention– Connection
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 15
E-Mail ReadabilityE-Mail Readability
• Subject lines
• Easy-to-follow messages
• Personalized messages
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 16
E-Mail EtiquetteE-Mail Etiquette
• Practice courtesy
• Send brief e-mail
• Compose carefully
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 17
Practice E-Mail CourtesyPractice E-Mail Courtesy
• Compose offline• Know the audience• Clarify time zones• Avoid flaming
• Limit messages• Respect cultures• Observe schedules• Prioritize with care
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 18
Send Brief E-MailSend Brief E-Mail
• Narrow scope
• Short messages
• Concise statements
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 19
Compose CarefullyCompose Carefully
• Reply with care
• Understand “cc” and “bcc” fields
• Slow down
• Reread the message
• Edit e-mail messages
• Understand e-mail permanence
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 20
Categories of MessagesCategories of Messages
• Routine, good-news, goodwill
• Bad-news
• Persuasive
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© Prentice Hall, 2005 Business Communication Essentials Chapter 6 - 21
Reviewing Key Reviewing Key PointsPoints
• Writing letters, memos, emails, and
instant messages
• Improving short business messages
• Writing effective email messages
• Understanding brief messages