{ preparing for your portfolio class imd311 sophomore digital portfolio question and answer session
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Preparing for your portfolio class
IMD311 Sophomore Digital Portfolio
Question and Answer session
It is never to early in your program to start thinking about your portfolio and the type and quality of work that should be included
Introduction
Sophomore Digital Portfolio, IMD 311
associate’s and diploma students: second academic year
bachelor’s students: third academic year
A “brand" is the sum total of all the images and thoughts that people associate with a specific company and a particular mark.
Your brand
• The logo is a visual shortcut of who you are; refer to the five principles of logo design
• Memorable logos include the Nike Swoosh, the Golden Arches, and the NBC Peacock
• Think about your brand, consider your personal style, your interests, and goals
“Have your future client in mind, and think about how you can tailor your outward visual statement to that customer.”
Freelance Individuals in need of websites Small business owners
Organizations Big corporations Art directors Small organizations
Your portfolio’s
Target AudienceConsider factors like the location and company culture
Examples of Goals to gain employment in web-based programming to start an independent design studio to attain clients seeking websites (small business)
Examples of objectives Within six months, submit resume and portfolio to
10 organizations Within one year, establish web design business
and market website to attain at least 50 unique hits per month
Your portfolio’s
Objectives and Goals
Five pages in website: home, contact, about, portfolio, credits
HTML, CSS, JQuery, PHP
Diploma, Associate, Bachelor’s Student Requirements: 4-6 vector-raster designs, 2-3 websites (database site optional), 1-2 Multimedia/Audio/Video/CBT, 1 custom animation/banner advertisement (8-12 portfolio pieces total)
Your portfolio’s
Requirements
Vector and Raster (illustrations, posters, advertisements)
Websites (database site, website using forms)
Multimedia (banners, greeting cards, animations)
Past work
Each piece in your portfolio might also include: Wireframes Mock Ups Information Architecture maps Project Plans
Documentation helps people understand your process- prospective clients, hirers: how to you get from point A to point B?
Past Work
Client-FocusedIn the portfolio class, focus is on your personal portfolio- all other classes, you will produce work through fictional or real clients, volunteering, etc.
Past Work
Original WorkUnacceptable to use outside sources without permission or proper citation
Check library resources first and other public domain sources
Past Work
Start practicing the job search Build experience (personal, volunteer, or
client focused projects) to add to your resume
Use targeted job search agent
Resume
“Targeted job hunting has always delivered better results than responding to listed positions.”
Keep current with trends and skills
WDIM Portfolio group in Connections Your instructors (LinkedIn) search Engine search for inspiration (portfolios,
logos)
Use Delicious to book marks your favorites Visit resources like HOWdesign.com
SmashingMagazine.com Conferences
Resources
WordPress blog, Google Sites, Wiki, Etc. Examine your approach to solving problems Improve communication with clients Document resources, research, links, snapshots Document your approach to the design from
start-to-finish Record your thoughts, feelings and ideas as you
design Assess your work- good and bad
Journaling
“there is strength in history, and never more so than when you are embarking on such an exciting journey as this one of self-promotion of your works.”
Master Adobe Creative Suite Develop programming skills Research interactive functionality Understand usability standards Quality work over quanity Demonstrate a breadth of skills (print,
web, savvy)
Conclusion
Links and other resourceshttp://class.nataliehruska.com/portfolio.html
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