+ presented by nicolette winner, cva effective member engagement
TRANSCRIPT
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Presented by Nicolette Winner, CVA
Effective Member
Engagement
+Issues Affecting Member Engagement
Generational differences
Premature proposal
Targeted recruitment
Ineffective leadership
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Generational Differences
+The Four Working Generations
Traditionalist: Born before 1946
Baby Boomer: Born between 1946 and 1964
Generation X: Born between 1965 and 1981
Millennial: Born between 1982 and 1997
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Baby Boomers1946 - 1964
+Baby Boomer Background
Social and political rabble-rousers
First generation to be raised with TV
Invented “keeping up with the Joneses”
Relationship mongers
Goal-oriented, competitive and confident
Work centric
Motivated by rank, wealth and prestige
Hierarchal career ladder
Workplace flexibility is foreign concept
Encore careers
Put their talents and skills to use!
+Recasting Retirement
Have more control, more freedom and more time for personal interests and pursuits. "I'd like to apply the skills and knowledge I've acquired over a lifetime and use them to help someone."
The notion of life as a journey with a future. No one wants to think of retirement as the beginning of the end. “I like to think of myself retiring to something as opposed to retiring from something.”
Continued participation in life by learning, giving back or mentoring. "One of the best things you can do is to teach others what you know.“
Be a part of something "larger." "I would love to be part of a movement to make a difference, something bigger than just one person doing my best.“
(Mark & Waldman, 2002)
+How to Bag a Baby Boomer
Position retirement as a time during which to explore passions and support causes
Tap into professional skills and expertise
Schedule around the volunteer
Offer self-directed projects and manage using work plans
Utilize entrepreneurial skills
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Generation X1965 - 1981
+Gen X Background
Working moms and divorce
Fiercely independent and dislike micromanaging
Well-documented: Came of age in digital revolution
Adaptable
Work hard/play hard
Career ladder: lateral vs. upward
Demands workplace flexibility
+How to Hook a Gen Xer
Give outcomes, not rules
Eliminate dysfunction
Communicate and do it concisely
Start with “what’s in it for you”
Maximize volunteer time
Tap into professional skills and expertise
Schedule around the volunteer
Offer self-directed projects and manage using work plans
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Millennials1982 - 1997
+Millennial Make-up
Tech savvy
Value work/life balance
Job-hoppers
Crave meaning in their work
Crave recognition
Will sacrifice pay for flexible schedules and/or more vacation time
Loves to work in teams
Personal marketing… Image versus reality?
Enjoys workplace flexibility
Grew up with “zero tolerance”
+How to Snag a Millennial
Create team-based projects
Offer variety of trainings
Stress impact
Create connections
Focus on technology
+Preventing Premature Proposals
+Seeking a Perfect Match
+The Dating World Has Changed
eHarmony gives great advice for those new to dating: No more waiting game Be familiar with modern modes of communication Be careful what you share online Ethnic barriers matter less than ever Your past is always present Play coy at your own risk Gender roles are negotiable 40 is the new 30 Marriage is no longer always the goal Do not assume exclusivity The world is smaller than ever The best rule of all – Charm matters more than ever
Source: http://www.eharmony.com/dating-advice/dating/the-twelve-new-rules-of-dating/#.VCA1evldWSo
+Be Purposeful in Dating
Put your best foot forward
Be creative and tenacious, but not creepy.
Create projects that will attract potential “mates”
Say no to obvious mismatches
Don’t be afraid to dive deep – “Intimate conversation” is how we get to know each other!
Continue to “woo” after each “date”
End relationships gracefully when needed and remember why they needed to end.
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Recruitment
+How to Stand Out
Be specific in your appeal and cut the fluff
“What’s in it for me?” is more important than the cause
Connect impact to the volunteer role
“Date” before you “marry”
Everything you do is marketing
Utilize available professional expertise
Clearly define expectations
+Crafting Your Pitch
Sell the benefits – WHAT’S IN IT FOR ME???
Share the requirements
Think like a marketing guru
Tailor your pitch to your audience
Keep it short
+Targeting Your Recruitment
“Warm body” approach versus targeted approach
Exclusivity is hot
Determine skills, qualifications, and attitude needed to complete project
Date before marrying
Quality over quantity
+Where to Look
Schools
Colleges, universities and tech schools
Companies – large and small
Faith-based groups
Other service clubs
Professional organizations
The bleachers at kids’ activities
Friends of current volunteers
Fitness centers
Restaurants
Social media
Specialty web sites
Anywhere people gather
Others?
+Opportunities for Improvement
+The Effects of Bad Leadership
Retention
Poor performance
Staff and leadership buy-in
Clients
Organization’s image
Ability to recruit future supporters
+Prepping for Projects/Gatherings Communicate concisely and frequently
Include the information you would want to know: What to wear Where to go (address & landmarks) Where to park (and is there a cost?) Who to ask for What time to arrive What time you leave What to bring (supplies, water, sunscreen, bug spray, etc.) Where to store personal items What will be provided Emergency contact information Back-up plan
+After Each Event
Send a thank you
Tag in social media
Nominate for awards
Highlight in print materials
Invite them back
+Dealing with Difficult Volunteers
The four R’s: Retrain, Redirect, Retire and Refer
The best defense is a good offense. Rules should be written
and acknowledgement signed.
Address issues immediately and document them.
+Tips for Improving Reach
Use social media effectively and correctly Facebook business page Twitter Instagram Other platforms are optional
“Date” your prospective members
Shift away from weekly meetings and make meetings very meaningful.
Offer training opportunities that show tangible career benefits.
+Impact of Generational Differences
“AMBUCS volunteers make their spare time go a long, long way”.
“When someone joins AMBUCS they join a group of individuals who are ready to make a difference.”
“As members work together, they contribute to chapter activities and goals while learning new skills that can pay lasting dividends in their professional lives. They also have the opportunity to make valuable contacts and develop essential leadership skills.”
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Questions?Nicolette Winner, CVAhttp://nrwinnerconsulting.weebly.comhttp://www.facebook.com/[email protected]: (937) 478-1692