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• Marketing Attribute #1 • Marketing Attribute #2• Key Selling Point #1• Key Selling Point #2• Key Selling Point #3• Key Selling Point #4• WFM COST (Delivered) per unit $ X.XX• MSRP per unit $ X.XX• UPC – XXXXXXXXXXX• Size (TABS/CAPS/OZ/GRMS/ECT...)• Date Product is available– Month/2011 • Samples sent? Yes/NoPhoto of Product

Supplement/DrugFacts Panel &

Other Ingredient for Vitamins

Ingredient List for Body Care

So Delicious Dairy Free Almond Creamer

Refrigerated Non-Dairy Creamer $1.45 + 8% = $1.57 $2.49 (SRP) 37.11% (GM) 4 times/year – $1.99 TPR 4 times/yr. Not exclusive All channels August 2014

From the leader in natural dairy free solutions Capitalizes on the red-hot almond trend, +47% vs

LY to 57 percent share of refr. beverage* SO Pure: No Trans Fats, No Artificial Sweeteners,

No Mono & Diglycerides, No Hydrogenated Oils, No Artificial Flavors, No Titanium Dioxide

SDDF is the fastest growing brand in the refr. non-dairy creamer category!*

So Delicious Dairy Free: Frank Buschbacher, fbuschbacher@sodeliciousdairyfree.com, (704) 649-4943

*SPINSscan 52 weeks ending 02.23.14

Dairy Free Creamer Category Growing Fast!*

Natural $11.6 +18%

Conventional $26.0 MM +21%

Total $37.6 MM +20%

Example only ! Do not use this slide !