{reddit

William McIntyre

Reddit. (n) A place to trade one’s soul and free time for imaginary Internet points.

What is reddit?

Link Aggregator Discussion forum

What is reddit? (really)

Subcommunities within reddit Can subscribe to many subreddits Personalized front page assembled from

subscribed subreddits

/r/subreddits

/r/pics Interesting pictures

/r/gaming Video game news and discussion

/r/bestof Remarkable comments from other

subreddits /r/IAmA

Celebrities or people with interesting lives say “Ask me Anything”

/r/examples

Digg (yes, it still exists) Fark 9gag (dirty thieves) StumbleUpon Newsvine Imgur (benign competitor and default

image host for reddit submissions)

/r/MajorCompetitors

Advertising Banners in sidebar Sponsored links

Donations Reddit Gold

Merchandising Reddit Gifts

/r/RevenueModel

Reddit came online in 2005. It was quickly acquired by Condé Nast in

2006. It was transferred to Condé Nast’s

parent company, Advance Publications, in 2011.

Reddit became an independent entity again in 2012.

Advance Publications is still reddit’s largest shareholder

/r/CondéNast

A sockpuppet is a false online identity, especially one used to provide false consensus.

In the early days of reddit, the founders ran hundreds of sockpuppet accounts to provide the illusion of an existing community.

It worked.

/r/SockPuppets

{In a recent AMA, a reddit administrator suggested Arnold Schwarzenegger join their team. Arnold accepted.

/r/Arnold

{The reddit alien is named Snoo.

/r/Snoo

Reddit users hold an annual Secret Santa gift exchange.

Last year, Bill Gates took part in it. He gave a stuffed animal, a travel book,

and a donation to Heifer international in his recipient’s name.

/r/SecretSanta

Reddit has subreddits, /r/randomactsofpizza and /r/Random_Acts_Of_Pizza, dedicated to random gifts of pizza.

Redditors post their situations or reasons they or their nominee should receive pizza.

Readers can gift pizza to random people over the Internet.

/r/Random_Acts_Of_Pizza