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Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island Dr. Sveinn Margeirsson Value chain and processing Matis ohf, Iceland [email protected]

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Page 1: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

Redskapspolitikk og beslutnings problemer for fiskeindustrien i IslandDr. Sveinn Margeirsson Value chain and processing Matis ohf, [email protected]

Page 2: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 2

Overview

The Icelandic situation

Fishing gear

Other gear

The keywords

Page 3: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 3

Matis – Icelandic Food Research

www.matis.is

Page 4: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 4

What’s on in Iceland?

● Economic crisis

● Contribution margin high

● Cost of financing higher

● Fisheries management debate

● Environmental labelling

● Counting on the seafood industry for value creation

Page 5: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 5

The management system

Ministry of fisheries and agriculture-Marine research institute-Directorate of fisheries-The food agency

Ministry of transportation-Harbours

Ministry of justice-The coast guard

Page 6: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 6

Political situation: Free choice of gear – within reason

Page 7: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 7

Area closures due to spawning + closures due to size restrictions

Austursvæði8. apríl til 16. apríl1. gr. 1.,og 2. mgr.

Vestursvæði1. apríl til og með 11. apríl2. gr. 1.,2. og 3. mgr.

Norður og Austursvæði

15. apríl til kl. 10:00 30. apríl

3. gr. A, B og C(380/2008)

Skarkolasvæði

1. til 30. apríl4. gr A,BogC

5. gr.Undanþágur

Austursvæði17. apríl til kl. 10:00 28.apríl

1. gr. 3. mgr.(225/2007)

Vestursvæði12. apríl til kl. 10:00 21. apríl

2. gr. 4. mgr.(225/2007)

Norður og Austursvæði

15. apríl til kl. 10:00 15. maí3. gr. D

(380/2008)

Source: Fisheries directorate

Page 8: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 8

The size of the fleet

Page 9: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 9

Free choice of gear – resulting figures 2008

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

Bottom longline

Bottom gillnet

Handline Danish seine

Bottom trawl

Pelagic trawl

Purse seine

% catch % value

Source: Statistics Iceland

Page 10: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 10

Discarding – a problem?

Source: The marine Research Institute: Pálsson et. al 2002-2010.

Page 11: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 11

Export value distribution 1994-2009

Seafood

Large scale industry

Transportation

Ref: Statistics Iceland and Federation of Icelandic industries

Seafood

Large scale industry

Transport

Travelling

Page 12: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 12

Quantity vs value - Less is more? The case of cod

Source: Ólafsson et.al., 2010

Page 13: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 13

Computerised production control

Quota system

Employee training

New filleting machines/beheading machines

Proportion of high value products. Staff reduction

Individualized monitoring flow line

Onboard handling improvements

Better logistics

Process optimizing

Traceability applications

New processing. Value Chain Mgt.

Year

42

44

46

48

50

Fillet yield (cod)

1985 1990 1995 2000 2005

Is gear only “fishing gear”?

2010Indicative figure-Dates may be imprecise

Page 14: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 14

Catching ProcessingLanding-

Inventory

Marketing

The value chain

No chain is stronger than the weakest link

Page 15: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 15

Value chain gear – what fits best?

Electronic log-books

Processing info system

Raw material stock system

Market info system

Catching ProcessingLanding-

Inventory

Marketing

Catching area

Season

Species

Size of catch

Fishing gear

Fillet yield

Total yield

Defects

Product mix

Processing gear

Quality of icing

Days from catch

Temperature

Inventory

Storage gear

Orders

Price

Complaints

Logistics

Info systems

Page 16: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 16

Electronic Logbook and Reporting system - ERS

• Hundreds of vessels already reporting electronically

• The captain enters the catch, by hauls or days depending on type of fisheries.

• Fishing gear data included

• Catch reports and detailed log of positions received by the Directorate of Fisheries and the Marine Research Institude

• Data compared to landing data by the Directorate of Fisheries

• Catch- and activity data made available to vessel owners

Electronic log-books

Processing info system

Raw material stock system

Market info system

Page 17: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 17

Fisheries Control – Catch and Effort Reporting System

Analysis of trails and catch Comparison of fishing areas

Page 18: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 18

Visir hf: Catching ground and season comparison

Sept05-Aug06Cod: 8045t Haddock:4515tBait: 1100t 39 million hooks

Catch: 14,7 kg/kg bait

Page 19: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 19

Electronic log-books

Processing info system

Raw material stock system

Market info system

Landing – Inventory – ‘Traceability gear’

Page 20: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 20

Processing: such vast amount of information

Electronic log-books

Processing info system

Raw material stock system

Market info system

Page 21: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 21

Application of traceability – analysis of fillet yield

Page 22: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 22

Value chain and cooling management

Ambient air temparature.

10.6.08 14:00After processing, entering cold storage

11.6.08 14:00Shipment received from ICE EXPCARGO in KEF

10.6.08 16:00 Loading truck

Dalvík - RVK

11.6.08 01:35Arrival at RVK

11.6.08 16:45Loading the airplane

11.6.08 22:15Shipment arrives atNottingham UK -processor receives shipment

11.6.08 01:35-11:45In storage overnight in RVK

11.6.08 11:45Transportation from storage in RVK to KEF

12.6.08 06:10Processor's storage

-20

-15

-10

-5

0

5

10

15

20

10.6

.08

12:0

0

10.6

.08

18:0

0

11.6

.08

00:0

0

11.6

.08

06:0

0

11.6

.08

12:0

0

11.6

.08

18:0

0

12.6

.08

00:0

0

12.6

.08

06:0

0

12.6

.08

12:0

0

Tem

pera

ture

[°C]

Time

Pallet 1 top

Pallet 1 side

Pallet 2 top

Pallet 2 side

Margeirsson, B., Arason, S. , Valtýsdóttir, K.L. 2008.

top

side

Page 23: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 23

Decision Support - Optimization

Main Variables● Catching

Amount of fish caught at fishing ground i at season j.● Distribution of caught fish.

Fish ProcessingDomestic marketExport market

● Fish processingProduct planning

Electronic log-books

Processing info system

Raw material stock system

Market info system

Page 24: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 24

Keyword: Collaboration!

Collaboration between researchinstitutes, seafood industry, serviceindustry and universities

Multidisciplinary projects

Tradition for M.Sc projects.Ph.D projects becoming common

The industry sees benefits incollaborative research

Page 25: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 25

Platforms for collaboration

Environmental Decision Support

Further automatisation of data collection.

Increase the traceability granularity for further use of data

Respond to demands from the seafood industry and markets

Use data from the industry for more efficient fisheries management

Cut cost of surveillance with more focused inspections

Page 26: - SINTEF · Redskapspolitikk og beslutnings problemer for fiskeindustrien i Island. Dr. Sveinn Margeirsson . Value chain and processing . Matis ohf, Iceland. sveinn.margeirsson@matis.is

© Matís 2010Sveinn Margeirsson 26