#GSWS2013

Kerala, God’s Own Country

Backwaters Promoting Kerala’s Unique Strengths

Backwaters Promoting Kerala’s Unique Strengths

Ayurveda The Alternative Medicine

Kerala; Home of Ayurveda

Kerala; Home of Ayurveda Continuous, unbroken tradition

Advantageous terrain and climate

Rich bio-diversity

Way of life

Rigorous, scientific approach and training

Largest pool of qualified, trained manpower

Ayurveda Experience in Kerala

Continuous, Unbroken Tradition Home of Ashta Vaidyas, the traditional physicians

Known so because they were proficient in all 8 branches of

Ayurveda treatment as laid out in Ashtangahridaya

Believed to be the descendents of Vagbhata Acharya, one

of the three authentic Acharyas of Ayurveda

Tradition of Sanskrit learning in Kerala

Ashta Vaidya families still practise Ayurveda in Kerala

Advantageous Terrain and Climate

Warm, balmy climate throughout the year; temperatures

range from 25-35 degree

Monsoons in Jun-Jul and Oct-Nov, which are ideal time

for Ayurveda

Moisture in the air & on the surface of the skin makes

the treatment more efficacious

Rich Bio-diversity Kerala’s rich bio-diversity makes it a garden of Ayurveda herbs and shrubs

More than 500 different Ayurveda herbs and shrubs are found in Kerala

Agasthya Koodam, a peak in the Southern part of Kerala is known to be the home of 2000 medicinal plants

Tropical climate of Kerala makes the herbs of Kerala and their extracts more potent

Way of Life in Kerala Ayurveda is connected to Vaastu, Cuisine, Dress and other aspects of a Keralite’s daily life

Households in Kerala, grow herbs that go into making simple Ayurvedic household remedies

In Monsoon season, people go in for regular Ayurvedic treatments

The Vaidyar is a key figure in society, consulted for every ailment and disease and they evoked much respect and awe

Many seasonal rituals and religious ceremonies in Kerala involved the use of medicinal herbs

Rigorous, Scientific Approach Today, building on the traditional wisdom Ayurveda is learned and

practised as a scientific discipline

Approach based on research and contemporary anatomical findings

clearly differentiates the Ayurveda practitioners from Kerala

Kerala has 16 Ayurvedic Medical Colleges, where Ayurveda is taught and

research done

India’s first Ayurveda Medical College was established in Kerala

Ayurveda Colleges offer graduate (BAMS) and post-graduate (MD)

programmes

Strong Healthcare Infrastructure

Kerala, today has 119 government-run Ayurveda Hospitals and

745 dispensaries offering 2,500 beds

Plus an equal number of private hospitals and dispensaries

Leading private sector Ayurvedic Hospital include the Kottakal

Arya Vaidya Sala with 160 rooms and 500 beds

Large Pool of Qualified, Trained Professionals

12,338 registered Ayurveda Doctors who have done the 5 1/2

years BAMS programme

Trained in modern medical techniques for diagnosis

Large number of trained therapists/masseurs across the state

Experiencing Ayurveda in Kerala Therapeutic Ayurveda progarmmes in Ayurveda Hospitals

Ayurvedic Rejuvenation Programmes to relax, revive and

rejuvenate

Exclusive Ayurveda Resorts

Ayurveda Centres

Stringent Quality Control

62 Green Leaf Ayurveda Centres and 37 Olive Leaf Ayurveda Centres

Kerala: India's most advanced society The cleanest and greenest of all Indian States.

The Highest Physical Quality of Life Index in India World class health care systems

India's highest life expectancy

India's lowest infant mortality

Highest literacy (96.5%)

Highest density of science and technology personnel in India

Ranked with developed nations in terms of physical quality of life

When life gets tiring, apply Kerala

Kerala’s Innovative Products Cultural Holidays

Elephant Pageants

Boat Races

Tiger Trail

Eco Tourism

Martial Arts

Cuisine

“Statistically Kerala Stands Out As

The Mount Everest of Social Development;

There’s Truly No Place Like It”.

Kerala – “A Paradise Found” – One of the 50

Must See Destinations of a Lifetime

National Geographic Traveler

The World’s Greatest Destinations

50 places of a lifetime.

India’s Brand Power

Soft

• Yoga

• Ayurveda

• Culture

• Bollywood

• Cuisine

• Democracy

• Diversity

Hard

• Manufacturing

• Information Technology

• Communication

Growth

• Urbanization

• Free Trade