“small-scale science activites”

Science Picnic Croatia

Jelena Filipaj, AQUIS / Zagreb

in general

• 1 day activity (20 hours), Zagreb, mid Sept• outdoor & free entrance • science & art activities

organisation• 2 months of preparation – 1st phase - 1,5 month: • 3 people involved – 2 professionals and 1 volonteer

(contact database; concept&content mngt; fundraising; branding)

– 2nd phase – 1 month: • 6 people involved – 5 professionals & 1 volonteer

(promotional camp. design&production; PR&promotion; coordination of activities & materials; executive production)

outcomes

• 19 “active” points – various activities• 60 educators/explainers/performers• 15 organizational staff• 9,000 visitors

promotion• posters B2, leaflets (on the spot)• 10 days of media campaign (3 ¼ ads, web banners)• facebook profile (200 likes 2 weeks before)• PR coverage of 125,000 EUR total value!

partnership

NGO COMPANY

EXPERT IN EVENT MANAGEMENT, FUNDRAISING, PROMOTION,...

EXPERIENCED STAFFCONNECTIONS 2 CLIENTS & SUPPLIERS

2 types of funding

free-of-charge services & in kind

12,000 EUR

money

SPONSORS96%

TENDER43%

10,000 EUR

SPONSORS?

proposals & benefits• payment options (NGO or company)!• proposals:– media campaign (higer or lower visibility)– sponsored messages via the official facebook – PR (e.g. check donation)– branding of the official scenography (logo)– sponsored activity – content integration– product placement– banners – ...

sustainability

1. people– employed staff & good relationship with

educators 2. content – in house development; new, quality attractive

3. funds – earning for next edition – phase 1

video

Thank you for your time.