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Marketing Yourself Through Social Media

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Page 1: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Marketing Yourself Through Social Media

Page 2: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Welcome!

Social media and an online presence is where professional recruitment is headed… Are you ready?

Learn tricks to promote a positive online presence through the following sites:› Facebook› Twitter› Blogs› Personal Websites› LinkedIn

Page 3: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build Your Professional Brand

Employers are looking online for information about you….

Page 4: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Personal vs. Professional

Personal Post with ease Separate accounts

Professional Apps (indeed,

idealist, international)

Connect with LinkedIn

‘Like’ popular sites Show off your work

(slideshare) Post your job search

status

Page 5: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Secure browsing tip: Even if you have your privacy settings customized, you need a secure connection to

truly ensure your privacy.

Go to Account and

select Account Settings

Page 6: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Select Account Security and click on "change".

Check the box for secure browsing.  This will allow you to use Facebook on a secure connection, helping to ensure your privacy.

Page 7: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Customize your privacy settings: You can control who has access to which information you share on Facebook.

Go to Account and select ‘Privacy Settings’

Page 8: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Select the "Customize

settings" option at the bottom of the

page.

Page 9: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

You can select who can see various portions of your profile.  To do this,  click

on the drop down menu and select from the options.

Page 11: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

CREATING A PROFESSIONAL FACEBOOK PAGE

Add your professional content!

Page 12: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

CREATING A PROFESSIONAL FACEBOOK PAGE

Make sure to publish your page!

Page 13: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Twitter 101

Personal› Daily deals› Giveaways› Current events› Celebrities› Hobbies› Favorite shows

Professional› Job Search› Networking› Updates on

companies› Your search status

updates› Take a look at

more ideas: http://jobmob.co.il/blog/beginners-guide-find-a-job-with-twitter/

Page 14: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build Your NetworkDon’t know where to start? Twitter suggestions Interest groups Find friends Follow companies

of interest Follow

organizations of interest

Page 15: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Mobile Twitter

- Send and receive tweets on the fly

- Cell phone friendly

- Free of charge- Easy to sign up

Page 16: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

TweetMyJOBS

Select which �'channels' (JobChannels™) to receive INSTANT notification of jobs.

A channel is by location and job.

Page 17: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

TweetMyJOBS

Additional resources: Identify specific companies Social Profile Free tools & resources

Page 18: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

TweetDeck

Connect your social media accounts› Computer desktop› Smart phone› Google chrome

Similar resources:› HootSuite› Seesmic› Buzzom

Page 19: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Personal Websites

Page 20: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Personal Website

Where?› yola.com› More about domains….

What?› Privacy on resume› Projects (photos, writing samples, videos,

descriptions, testimonials) On resume?

› Under heading› Include on your social media links

Page 21: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

http://www.blogger.comhttp://www.tumblr.comhttp://www.wordpress.com

Make sure your post is:• Relevant• Professional• Current

http://www.rachel-levy.com/

Page 23: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Digital Business Cardscontxts.com/

Page 24: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Just the facts

2010 – more than 90 million members in over 200 countries and territories.

2010 – almost two billion people searches

January 2011 – executives from all Fortune 500 Companies are on LinkedIn.

End of 2010 - 69 of the Fortune 100 companies utilize LinkedIn to recruit new employees

Page 25: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Benefits

Organize contacts› You never know WHO you know!

Build a professional brand online› Extension of your resume

Showcase additional work› Applications for presentations, blogs, etc.

Preparation for interviews Research interesting jobs and

companies

Page 26: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build your profile

Page 27: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build your profile

Write a keyword-rich summary› Concise› Specific › Check spelling and grammar

Example:› Pursuing Broadcast Journalism has always been

a dream. As a young person, I envisioned the rewarding career in Broadcast Journalism and what it would provide. Due to my outgoing and determined personality, I started achieving many goals throughout high school and in college.

Page 28: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build your profile

Collect Recommendations› They look really good to employers – easy

references to find!› Ask professors, internship supervisors, bosses,

etc. Example:

› Brittany has worked for me as a Peer Career Advisor. In an effort to increase the information our office provides for students, Brittany initiated and co-created a presentation on using social media in the job search for CU-Boulder students.

Page 29: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build your profile

LinkedIn Applications

Page 30: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build a Professional

Network

Contacts Tab - upload email contacts Enter email addresses

Page 31: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build a Professional

Network

Groups Directory (Career Services)› Alumni, college, high school, fraternity,

sorority, clubs, etc.

Page 32: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build a Professional

Network

Search by name for known professionals in the search bar.

Page 33: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build a Professional

Network

Build and maintain new connections Use personal notes when connecting

Page 34: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build a Professional

Network

Feature LinkedIn on your Resume

Page 35: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Build a Professional

Network

Tie LinkedIn to your other efforts: Add to email signature line Optional: Connect with

Twitter/Facebook

Page 36: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Find your passion

Advanced search tool Key words that interest you

Page 37: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Find your passion

Join a group to learn about industry and interest

Page 38: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Find your passion

Search for industry & company

Page 39: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Career Explorer

http://www.linkedin.com/careerexplorer/dashboard

Page 40: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Job/Internship Search

Page 41: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Relationships &Opportunities

Reach out to your network Make your career goals apparent

Page 42: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Relationships &Opportunities

Brief introduction:I’m doing career research and interested in learning more about your occupation. Could I meet with you for 20-30 minutes to ask you questions about your background?

Potential questions:› How did you get in to this field?› What do you like best about your job?

Always send a thank you (email is fine)

Page 43: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Relationships & Opportunities

Job search tab; search by keywords & location

Page 44: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Interview prep using LinkedIn

Knowledge about the company is a keys to a successful interview. › General company information› Current events/news› Mission statement› Competition

Page 45: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Interview prep using LinkedIn

Who works there? Do you know anyone?

Tips for shared connections

Page 46: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Alumni Networking

Forever Buffs directory: http

://www.cualum.org/foreverbuffs/

Ask a Buff

Directory of CU Alums

Events (http://www.cuherd.com/)

Page 47: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Questions? Next steps?

Career Services – C4C, N352 Walk-ins:

› Monday-Thursday› 1:30-4pm

For appointments, call 303-492-6541 or visit our website.› Monday-Thursday; 8am-7pm› Friday; 8am-5pm

Page 48: Social media and an online presence is where professional recruitment is headed… Are you ready?  Learn tricks to promote a positive online presence

Thanks for coming!

Visit our website for more career related information:› http://careerservices.colorado.edu

[email protected]