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The Power of Social Media Kash Sarkaria VFIS of Texas

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Page 1: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

The Power of Social Media

Kash SarkariaVFIS of Texas

Page 2: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

What is Social Media?

Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks

Social Media can take on many forms including blogs, videos, file sharing, articles but we will be focusing on social networking

Page 3: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Why Organizations Should Have a Social Media Presence

Page 4: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Why Organizations Should Have a Social Media Presence

Page 5: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

What’s What & Who’s Where

Page 6: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Facebook

Page 7: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Facebook

Page 8: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Facebook - Analytics

Page 9: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Facebook – Invite Contacts / Friends

Page 10: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Facebook – Ads / Promoted Posts

Page 11: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Example Facebook Reach

Page 12: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Twitter

Page 13: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Twitter

Page 14: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Twitter – Social Monitoring

Page 15: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

LinkedIn

Page 17: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

LinkedIn – Pages & Groups

Page 18: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Google+

Page 19: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Google+ - Helps SEO

Page 20: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Instagram & Pinterest

Page 21: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Instagram – Just IMAGES with #Hashtags

Page 22: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Pinterest – 70% women; Photos that link to websites

Page 23: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

YouTube – VideosBlogs – Website, Tumblr, Blogger

Page 24: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities

Helpful Tips:

Page 25: Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities