Презентация sofits.me для ssw moscow
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Презентация для Seedstars Moscow 11.04.2014TRANSCRIPT
We know what suits you!
We digitalize stylists brain!
You pass a short test
Dream comes true on this page
You can buy online any item. Very soon we’re going to
implement substitutes to items that are sold out or expensive.
If the collection lacks the set you need you can always order one from our
stylists
How we make money
• % of any purchase made via our referral links
• Looks on request
• Personal LookBook is individual style book with principles of colors, prints, shapes, taboo and wardrobe collection especially for you
Partners
Future:
offline
+
mobile
E-commerce: apparel
$37,6bn
$45,6bn
$54,2bn
1,4
2
2,84
0
0,5
1
1,5
2
2,5
3
0
10
20
30
40
50
60
2011 2012 2013
USA Russia
* By Emarketer and InSales.Ru research data
Global apparel
e-commerce 2013:
$259bn
10% is average commission online shop provides for referral sales, 15% by our estimation is look-commerce share of the referral market $259bn is evaluation of global apparel e-commerce by E-marketer. $385bn is their estimation of the US e-commerce, 20% of which is apparel.
Our segment: $4bn
Competition
Personalization of basic service
+ + – –
Time for customer to get result
Instantly 1+ hour Instantly Instantly
Stylist service + + –
–
Cost Free + paid extra services
Free Free Free
Cost $15-150 Free Free Free
Viral social mechanics – –
+ +
Break even point reached – –
+ +
Visitors monthly 5k 30k 5М 16М
Nataly Kotlyarevska, CEO
7 years in digital marketing
Owns digital agency
Clients
Roman Medny, chief stylist
One of the best Russian stylists, famous
fashion blogger, TV star
Owns style studio in Moscow and Kyiv
Oleg Minaev, CTO
15 years of coding and project
management for:
Current traction
• 5 000 registered users
• x4 raised conversion rate – up to 0.7% visitors buy
• x2.5 our average sale exceeds the market average: $250 to $100
Next steps
• Growth
• Mobile
• Worldwide
• YOU!
$300k – seed round for 15-20% share