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TRANSCRIPT
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TITLE
ITB 2017
Niklas Schlappkohl, Senior Director, Travel Solutions
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BY THE NUMBERS
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SERVICES
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WE KNOW WHAT
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NIKLAS
• 20 years digital
• 15 years
hospitality
• 12 years
localization
• 8 languages
• 4 years HSMAI DM
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• Why Localize
• Native Speakers
• Review
• Translation Types
• Machine Translation
• Optimizing ROI
OVERVIEW
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WHY LOCALIZE?
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QUALIFIED TRANSLATORS
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set (n, v, adj):
464 definitions in the
Oxford English Dictionary.
Now translate it.
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Hotel bietet
Hotel Offers
IN-CONTEXT REVIEW
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• Language Workflows & Quality
Management: How not to be made
fun of by your customers
IN-CONTEXT REVIEW
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• Not all content is
alike
• Translating Concepts
vs Texts
TRANSLATION TYPES
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USABILITY
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MACHINE TRANSLATION
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MACHINE TRANSLATION
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CULTURAL DIFFERENCES
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OPTIMIZING ROI
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CONTACT US – 2 PRESENTERS
Niklas Schlappkohl
Senior Director, Travel
Solutions