© suzanne scotchmer 2007 from innovation and incentives licensing some terms: exclusive exclusive...
TRANSCRIPT
![Page 1: © Suzanne Scotchmer 2007 from Innovation and Incentives Licensing Some Terms: Exclusive Exclusive licensing versus exclusive dealing Royalties versus Fixed](https://reader036.vdocument.in/reader036/viewer/2022082711/56649edb5503460f94beaeaa/html5/thumbnails/1.jpg)
© Suzanne Scotchmer 2007 from Innovation and Incentives
Licensing
• Some Terms:Exclusive
Exclusive licensing versus exclusive dealing
Royalties versus Fixed FeesPro-competitive, anticompetitiveMerger
Complements versus Substitutes
![Page 2: © Suzanne Scotchmer 2007 from Innovation and Incentives Licensing Some Terms: Exclusive Exclusive licensing versus exclusive dealing Royalties versus Fixed](https://reader036.vdocument.in/reader036/viewer/2022082711/56649edb5503460f94beaeaa/html5/thumbnails/2.jpg)
© Suzanne Scotchmer 2007 from Innovation and Incentives
• The Pro-Competitive Uses of Licensing (efficiency)
1. Production Efficiencies & Information Sharing
2. Follow-on Innovation
3. Develop complementary products• Basic Antitrust Concern: preserve competition. How
does this fit with IP, which grants market power?• Sherman Act:
Section 1: prohibits acts in restraint of trade
(requires 2 parties or more)
Section 2: prohibits attempts to monopolize
(applies to single actors)• Basic law: “rule of reason” : efficiency vs monopoly• 1995 Antitrust Guidelines
![Page 3: © Suzanne Scotchmer 2007 from Innovation and Incentives Licensing Some Terms: Exclusive Exclusive licensing versus exclusive dealing Royalties versus Fixed](https://reader036.vdocument.in/reader036/viewer/2022082711/56649edb5503460f94beaeaa/html5/thumbnails/3.jpg)
© Suzanne Scotchmer 2007 from Innovation and Incentives
Production Efficiencies
marginal revenue
c(q) (q)
qd(p)
p*
q* q
qd(p)
p = c
p = c
p*
q
New products: How can the proprietor achieve the monopoly price?
Cost reducing Innovations:What will be the consequenceof licensing? Are there any dangers here?
![Page 4: © Suzanne Scotchmer 2007 from Innovation and Incentives Licensing Some Terms: Exclusive Exclusive licensing versus exclusive dealing Royalties versus Fixed](https://reader036.vdocument.in/reader036/viewer/2022082711/56649edb5503460f94beaeaa/html5/thumbnails/4.jpg)
© Suzanne Scotchmer 2007 from Innovation and Incentives
Developing Follow-On Products:We already discussed this
Developing Complementary Products
We will discuss this later in Chapter 10
![Page 5: © Suzanne Scotchmer 2007 from Innovation and Incentives Licensing Some Terms: Exclusive Exclusive licensing versus exclusive dealing Royalties versus Fixed](https://reader036.vdocument.in/reader036/viewer/2022082711/56649edb5503460f94beaeaa/html5/thumbnails/5.jpg)
© Suzanne Scotchmer 2007 from Innovation and Incentives
Inefficiencies: Reducing the Rate of Progress(Mergers and Anticompetitive Licensing)
• Suppose the patent value supports the efficient amount of entry into a race. What will happen if the firms make an agreement?
• How does this depend on the possibility of unlicensed entry?
• General Point: Free entry mitigates harm from agreements. Why?
(n)S
number of firms n
Free entry outcome is optimal when winner receives value (v)
n*=2
cn
(n)(v)
n=1
![Page 6: © Suzanne Scotchmer 2007 from Innovation and Incentives Licensing Some Terms: Exclusive Exclusive licensing versus exclusive dealing Royalties versus Fixed](https://reader036.vdocument.in/reader036/viewer/2022082711/56649edb5503460f94beaeaa/html5/thumbnails/6.jpg)
© Suzanne Scotchmer 2007 from Innovation and Incentives
• Chiron patented the genetic code for Hepatitus C virus.
• Eli Lilly and Merck, as well as Chiron, would like to use the gene sequence to develop a vaccine or therapy.
• Does Chiron have a legal right to withhold license? (yes)
• If Chiron could develop the vaccine, might it license anyway? Why?
• Compare the outcomes, in terms of efficiency, if– Chiron gave an exclusive license
– Chiron gave a nonexclusive license
– Merck & EliLilly could develop mutually noninfringing vaccines.
• Evaluate: With the Chiron patent, the therapy will not be achieved as fast or as certainly as with no patent (see above diagram)
• Would the vaccine be more efficiently developed if the genetic code was in the public domain?
The Cumulative Context: An example
![Page 7: © Suzanne Scotchmer 2007 from Innovation and Incentives Licensing Some Terms: Exclusive Exclusive licensing versus exclusive dealing Royalties versus Fixed](https://reader036.vdocument.in/reader036/viewer/2022082711/56649edb5503460f94beaeaa/html5/thumbnails/7.jpg)
© Suzanne Scotchmer 2007 from Innovation and Incentives
Patent Pools:• Substitutes:
Infringing: Airplanes --Glenn Curtis’ patents infringed the Wright brothers, who would not license.
Noninfringing -- what is the danger?
• Blocking Patents: the VISX/Summit Pool
• Complements
Prices may be lower with patent pools, as discussed in Cumulative Innovation
![Page 8: © Suzanne Scotchmer 2007 from Innovation and Incentives Licensing Some Terms: Exclusive Exclusive licensing versus exclusive dealing Royalties versus Fixed](https://reader036.vdocument.in/reader036/viewer/2022082711/56649edb5503460f94beaeaa/html5/thumbnails/8.jpg)
© Suzanne Scotchmer 2007 from Innovation and Incentives
pa
ph
p1
w(n)
n*/2 n*-1 n nF
} cn
Collective Rights Management Organizations
![Page 9: © Suzanne Scotchmer 2007 from Innovation and Incentives Licensing Some Terms: Exclusive Exclusive licensing versus exclusive dealing Royalties versus Fixed](https://reader036.vdocument.in/reader036/viewer/2022082711/56649edb5503460f94beaeaa/html5/thumbnails/9.jpg)
© Suzanne Scotchmer 2007 from Innovation and Incentives
Collective Rights Management
• In the above diagram, compare: Individual negotiationFree entryShared profit at the optimal number of creatorsThe ability of the cartel to exclude artists
• Are ASCAP and BMI threats to competition?Are they collusion? How should they be governed?
![Page 10: © Suzanne Scotchmer 2007 from Innovation and Incentives Licensing Some Terms: Exclusive Exclusive licensing versus exclusive dealing Royalties versus Fixed](https://reader036.vdocument.in/reader036/viewer/2022082711/56649edb5503460f94beaeaa/html5/thumbnails/10.jpg)
© Suzanne Scotchmer 2007 from Innovation and Incentives
Licensing versus Sale• Patented objects and copyrighted books are
usually sold, not licensed.
• The right to use the “template” is usually licensed.
• This is changing in copyright industries, where you now license the right to use software rather than buying the CD with no restrictions.
• Main consequence: Licensing allows restrictions. What should we make of this?