© TBSL 2008 - 2009

Content without Boundaries

Any time, Any where, Any device…

SUJATA DEV, MD & CEO TBSL

© TBSL 2008 - 2009

Maximize Revenue Streams

© TBSL 2008 - 2009

NGN to FacilitateDIGITAL HOME WITH SINGLE GATEWAYDIGITAL HOME WITH SINGLE GATEWAY

Media Centre

IP-enabled STB/ModemGate-way

unit

PDA

Bluetooth andWi-Fi Phones

Game Console

Video walkmanWeb TabletLaptop

Users want their devices to work togetherand share all digital contents at home now

PrinterTV monitor

Internet, Music Internet, Music & video & video

everywhereeverywhere

VoD & VoD & streaming / streaming / download, download,

storagestorage

Audio

Media PC

Camera

© TBSL 2008 - 2009

Service Oriented Architecture

IP Network

Operator Head end

TV via STB

Operator Access

Network

Live Medi

a

On-Demand Media

PC via STB

© TBSL 2008 - 2009

OriginateOriginate DistributeDistribute ConsumeConsume

Home

Hotspots

Malls

Entertainment industry

Richmediaflow

DigitalAggregation

PlatformDigital

UtilisationPlatform

Telecomsector

Content production,management,

delivery

Music

TV and RadioBroadcasting

Film Studios

PublishingInternet TelcosCable Satellite

CinemaContent capture,

access and sharing

Media retailers

General retailers

rich media applications & convergent services

…

Advertising

Broadband a Super Highway

© TBSL 2008 - 2009

RAPID TRANSITION

Is the GLOBAL TREND

OVER-THE-TOP

ACCESS-PATH

International Trends

© TBSL 2008 - 2009

Evolving Screens of Life

Towards a converged world

© TBSL 2008 - 2009

Incr

ease

usa

ge

Broadband goes Mobile

Increase users

CoverageCapacity

Mobile

Coverage

Capacity

Mobile Access

Mobile Broadband

Mobile TV

Mobile Music

TV/Music

Mobile Content

Web/VAS

Mobile Migration

© TBSL 2008 - 2009 9

Potential Market Segments

IPTVIPTV

© TBSL 2008 - 2009

Content Repurposing unit

Services Envisaged for –1. Meta-data tagging2. Digital SFX edits3. Animation Cycles4. Customized promos5. Timed Sequences6. Digital Archiving

© TBSL 2008 - 2009

Multipoint Video Conference

Rich media features like sharing presentations in a 3-D Virtual conferencing; on TV, PC & Mobile screen

© TBSL 2008 - 2009

Digital Video Signage

Interactive high resolution display– Reception Counter– Passages/tunnels– Stations/ Airports– Multiplexes/ Malls– Hospitality outlets– Digital Hoardings– Highway / Outdoor

© TBSL 2008 - 2009

Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging

Target Screen: Seat-back

Specific customer needs for passengers,

corporate, government and other affiliate groups for messaging

Railways Entertainment System

© TBSL 2008 - 2009

Location Based Applications

3G GPS based service planned with overseas collaborator to be launched with major Indian cell co’s as the first step of rollout

© TBSL 2008 - 2009

In-Vehicle InfotainmentMultiple services available across the World for such applications & many Car Manufacturers are aggressively adopting these as unique selling proposition for their high end models as standard feature

Transmission carrier supports full digital imaging, texting and audio visual content opening the opportunity from our creative expertise & library materials

© TBSL 2008 - 2009

WEB-on-CALL Service

An innovative dial-in service that can provide an access to Email receive and send, Information search and browse Internet and specialized applications like ticket booking, horoscope, stock updates, using all normal telephone / mobile without need of any Computer / Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers.

© TBSL 2008 - 2009

Global Delivery Centre

Digital content repository for convergent business support over divergent geographies via near shoring with multiple origination

© TBSL 2008 - 2009

Broad Basing of Services

• Internet services: PC-based high speed Internet services

• User generated content: As in You-tube

• Email and web access: Also available on the TV

• T-Commerce/value-added services: Such as gaming

• Interactive Adverts : Impulsive Shopping while watching the TV • Gambling (if legal) : Horse Racing

• Closed User Group Entertainment: Karaoke • Financial Services: Stock Trading & Portfolio Management

© TBSL 2008 - 2009

Critical IPR Issues• In the converged environment there is bound to be overlap of IPR

• Complicated copyright and IPR related issues pertaining to new emerging platforms

• Ownership and IPR issues of User Generated Content.

• IPR and copyright Act needs to scope Value Added Services.

• The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957.

© TBSL 2008 - 2009

Industry Expectations

REGULATION SHOULD FACILLITATE :

• TECHNOLOGY AGNOSTIC APPROACH

• ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY

• SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS

• EASY TO COMPLY COPYRIGHT NORMS

• LEVEL PLAYING GROUND

© TBSL 2008 - 2009

To Make Convergence A Reality….1. Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform.

2. India requires the legislation that could well serve us beyond the present times by adopting norms laid by the Digital Millennium Copyright Act”, USA.

3. Enforcement norms for IPR and Copyright need to be in place

4. Proactive action by the Government is the need of the Hour.

© TBSL 2008 - 2009 22

Content + [MEDIA FRATERNITY]

Technology [IPTV CDN- QUAD-PLAY]

+ Access [TELECOM NETWORK]

SUCCESSSUCCESS

Convergent Business Drivers

© TBSL 2008 - 2009

THANK YOU, DELEGATES!

TBSL Core Team 2008

© TBSL 2008-2009