the 543 group, inc., 2012. all rights reserved. page 1 an indiana women’s business enterprise
TRANSCRIPT
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 1An Indiana Women’s Business Enterprise
UNL Think Tank
"Are All Media Social?"June 11, 2012
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 2An Indiana Women’s Business Enterprise
Agenda
• Why Me?• Revolution or Evolution? –
Social Media in Context• Conflicting Definitions• Are All Media Social?• Lessons from the Field
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 3An Indiana Women’s Business Enterprise
Why Me?
• A Very Long History in Interactive Media, up to and including Today’s Social Media Landscape
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 4An Indiana Women’s Business Enterprise
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 5An Indiana Women’s Business Enterprise
543 Group Brand Experience
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 6An Indiana Women’s Business Enterprise
Why Me? The Other Reason• I Tend to Get to the Point
o Ignite Conferences Approacho 5 Minuteso 20 Pageso 15 Seconds Per Page – Auto Advance
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 7An Indiana Women’s Business Enterprise
Evolution or Revolution?
• Social Media is the Latest in a Long History of Interactive Media to Emerge.. Right?
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 8An Indiana Women’s Business Enterprise
Evolution or Revolution?
•OR, is it the Channels and Tools? Those that actually enable interaction among people? It’s about the technology – yes?
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 9An Indiana Women’s Business Enterprise
Conflicting Social Media Definitions•A group of applications and
networks•A blending of technology and social
interaction for the co-creation of value (hold that thought)
• Inexpensive and accessible media – unlike so-called ‘traditional’ media, such as newspapers, television, and film (are they that expensive or inaccessible in the age of YouTube and blogs?)
•Social Media is Web 2.0 •Or is it 3.0 in the age of twitter and
Interest?
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 10An Indiana Women’s Business Enterprise
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 11An Indiana Women’s Business Enterprise
A Proposition
•All communications are in the form of some type of media.
•Conversely, all types of media are meant to communicate something.
•All media is about creating a connection between the deliverer and the recipient of the message – it’s about the dialog.
•Therefore, all media can be considered social, and so-called ‘social’ media or Web 2.0 or emerging technologies and networks are simply new communication channels through which to make connections.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 12An Indiana Women’s Business Enterprise
Play it Out
• Media is actually inert and cannot be social. People are social, and the media we create are the byproducts of that activity.
• Newspapers report on meetings between people, reported by people in social situations. Reactions come in many forms.
• Radio has call-in shows, TV and film have many feedback mechanisms.
• The same happens with blogs, twitter streams, and face book walls. The only difference is time.
• All media are social because people are social.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 13An Indiana Women’s Business Enterprise
Lessons from the Field
•We’re Communicators•Social Media Presents New
Challenges and New Opportunitieso Storytelling tends to be more importanto Style can often be very different than what you are used to
o The reporter can be part of the story – and therefore must be more cautious
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 14An Indiana Women’s Business Enterprise
Lesson #1
•Select your tools wisely.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 15An Indiana Women’s Business Enterprise
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 16An Indiana Women’s Business Enterprise
Lesson #2
•Know your audience. •Know your audience. •Know your audience.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 16An Indiana Women’s Business Enterprise
Lesson #3
• Dissing Detroit Drivers (2011) A New Media Strategies employee dropped the F-bomb in a March tweet from @ChryslerAutos ("I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f@#!% drive"). Chrysler had just launched an "Imported from Detroit" campaign along with a Super Bowl ad. The staffer was fired, but Chrysler announced it wouldn't renew the agency's contract.
•Limit the number of ‘pens’.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 17An Indiana Women’s Business Enterprise
Lesson #4
•Walk before you run. (And crawl before you walk…)
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 18An Indiana Women’s Business Enterprise
Lesson #5
• Immediacy is not always your friend.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 19An Indiana Women’s Business Enterprise
Lesson #6
• Integrate your activities.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 20An Indiana Women’s Business Enterprise
Lesson #7
•Every brand touch matters.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 21An Indiana Women’s Business Enterprise
Lesson #8
•Embrace change.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 22An Indiana Women’s Business Enterprise
Lesson #9
•Be engaging.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 23An Indiana Women’s Business Enterprise
Lesson #10
• Practice social media as if it is being shared with the entire world, because, well, it is.
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 24An Indiana Women’s Business Enterprise
Thank You
Join the conversation:
@thebrandwhisper
Ken Christie, President The 543 Group, Inc. (317) 579-9670 office direct (317) 201-6536 mobile and text messaging [email protected] www.543group.com
ALWAYS ENGAGING®
...............................................................THE 543 GROUP, INC., 2012. All rights reserved. Page 25An Indiana Women’s Business Enterprise