the mcc is an annual campaign which gives state government employees the opportunity to donate...
TRANSCRIPT
2014 MARYLAND CHARITY CAMPAIGN
COORDINATOR TRAINING
What is the Maryland Charity Campaign
The MCC is an annual campaign which gives state government employees the opportunity to donate directly to their favorite charities
The campaign is administered by the Office of the Secretary of State
The United Way of Central Maryland serves as the Operating Agency
The Governor Chairs and Lt. Governor Co-Chairs the campaign. Secretary Lawlah is the assistant chair and Secretary Summers is the vice assistant chair who monitor the campaign
Common Misconceptions
The MCC is a United Way campaign; Although United Way is one of 930+ worthy charities for which you can donate, the Maryland Charity Campaign is not a United Way Campaign and they do not receive a fee for being our operating agency
The MCC has a high overhead; Last year, our overhead was 13.5%; much lower than many of our charities
Both the MCC and the charity I choose take an overhead; Because the campaign is free to all the charities, they do not take any “overhead costs” out of the money they receive through MCC
Common Misconceptions Cont.
The charities only benefit central Maryland. There are charities that benefit all areas of the state, including national and international efforts. Some charities help specific areas while others have a broader range of coverage.
I don’t make enough money to give. We hope that everyone will take this opportunity to give their fair share. Every dollar helps, and we are grateful for every donor.
Years in Review
YearNumber
of Donors
Participation Total Leadership Total
Number of Leadership
Donors
Special Events
Average Gift
2013 16,206 16% $3,244,258
$1,769,478 2,030 $67,350 $194
2012 17,772 18% $3,455,846
$1,850,029 2,155 $66,714 $189
2011 17,851 17% $3,449,472
$1,857,866 2,254 $76,401 $187
2010 18,639 18% $3,489,690
$1,805,915 2,269 $82,887 $181
2009 20,817 21% $3,710,577
$1,900,859 2,517 $80,236 $173
Make the Choice to Make a Difference
Theme: Make the Choice to Make a Difference
Thank you gift: Stylis pen
Leadership pin for $500 gifts and above
Goal: $3.5 million
100% ASK
How can I participate?
Online Payroll Credit Card Electronic Check
Paper Payroll Cash Check Credit Card (online recommended)
Very Important to fill out
Where do I designate?
Method of Payment
Tax InformationHow to Declare at Tax Time
1.
2.The last pay stub of the calendar year that shows the cumulative deduction from their pay. These can be paper or a copy of an electronic document.
What to do when you receive pledge cards
Notify your Loaned Executive (LE) Schedule a time for your LE to come
and pick up pledge cards Set aside time to count money and
checks with Loaned Executive Keep track of donations Enter information online
www.e-uwcm.org with your LE
PUTTING THE PLEDGE CARDS INTO THE
SYSTEM
www.e-uwcm.org
givemccmcc
Build Envelope
Envelope Tracking
Choose payment type
Enter Totals
Review
HOW TO PLEDGE ONLINE
Click Here
Log-in Instructions
To make a donation, please click any of the “Donate” buttons displayed on the page.
*Note: If you need to go back to a previous page at any point during the pledging
process, please click the “Previous” button at the bottom of the page
Click your pledge preference
Example of pledging by payroll deduction
Select Designations
** It is recommended that you only fill out one of the search fields or the book number if you know it. The city, state and zip code are not needed
unless you wish to search by the zip code to see what charities are available near you.**
Charity Designation
Designation cont.
Preferences
HOW TO CHECK YOUR AGENCY’S PROGRESS
Click Here
Log-in Instructions
Summary Report(Quick and easy overall numbers)
Response Report(To see who has pledged and how much)
Scroll down to the bottom and enter your email address if it is not pre-populated. Please check the “Show Amounts” box if you wish to see employee pledge amounts in your report. Change the “Show Report
Type” dropdown to a CSV Spreadsheet for an Excel report
No Response Report(To see which employees have not logged in)
Transaction Report(Most detailed report)
BREAK – 10 MINS
BEST PRACTICESHandouts
HANDLING OBJECTIONSHandouts and Role Play
QUESTIONS? CONCERNS?