“ The secret of change is to focus all your energies not on fighting the old but on building the new.”

- SOCRATES

Building Relationships

Connecting private and corporate philanthropists and foundations to grassroots community needs to make Sydney a better place and stronger community

Start with what the community tells us is the need, build capacity, and bring skilled donors into community as mentors to invest in long term change to help people thrive in ways the community chooses.

Growing community giving?

Our Focus

The Four Pillars of our work for Sydney Belonging Education, capacity building and employment pathways Transforming communities and place Enabling independence

Fields of Interest Education & employment pathways Community building Women & girls Scholarships Food security Community arts Youth Health

Our Story so far…

SCF Established in 2004 - 2015

$1.9 million total under management.

More than $1.8 million in traditional small grants to the community since 2004.

Our Story so far…

30+ sub-funds for field of interest giving including the Sydney Women’s Fund established in 2006.

Impact Giving since 2013 - 2015: $1.9 million in giving and pledges to our place-based philanthropy program: ProjectWOW!

Helping Every Sydneysider Thrive

THE GRANTING FRAMEWORK

The Four Pillars of our work for Sydney Belonging Education, capacity building and employment pathways Transforming communities and place Enabling independence

Fields of Interest

Early learning Life long learning Community building Food security Community arts Environment Scholarships Early learning Health Women and children

A trusted voice in philanthropy leading change

Strong donor & partner relationships & community engagement by engaging donors in our work

Research & a trusted community knowledge resources

Show visible outcomes through setting the impact & measuring

Share stories of success and challenges

Be a go-to source for the media

Grow social media to engage corporates

Increase funds under management and solid investment performance

Well run business, strong staff and board engagement

COURTING THE CORPORATES

COURTING THE CORPORATES

Find partners that you are attracted to..... people you like and can work with.

Sydney Women’s Fund An inspired strategic move in 2006

Sydney Women’s Fund has proven a great drawcard for Women’s giving circles to the Foundation’s work.

We estimate 80% of SCF donors have come through the SWF sales funnel.

Sydney Women’s Fund

Sydney Women’s FundWE BUILD RELATIONSHIPS WITH INDIVIDUAL DONORS AND CORPORATE WOMEN’S GROUPS

Sydney Women’s Fund Advisory Council- set up 2014 Westpac Ruby Connection CBA Women in Focus National Australia Bank Private Wealth Chief Executive Women Women in Banking and Finance Women on Boards FIFI Females in Finance The Law Society

Share Success stories

Place-Based program - brandedProjectWOW! 2015 Warwick Farm, Fairfield & Claymore

350 people gained skills and pathways work in year one – 600 by year two

Creating confidence & belonging, paths to education, skills, work.

Collaborating to create social enterprises – Pepper’s Café, Violet Room

Building capacity of community leaders through mentoring

ProjectWow!Place-Based Philanthropy

Pilot program launched in 2013 in Warwick Farm - $1.9 M in grants & pledges.

Support by Sydney Women’s Fund with the intent to increase education and reduce umeployment for women/girls.

Early successes of pilot attracted $500K NSW FACs Challenge grant.

Why Warwick Farm?

An SWF sub-fund wanted to support at-risk girls. Teenage sisters were exploiting teens & running a prostitution ring.

31st most disadvantaged suburb in NSW. Our research showed low relative philanthropic investment in Western & South Western Sydney. 2% vs 10%.

High level of unemployment, drug-use, crime, people suffering mental health problems, refugees & asylum seekers.

78% of children at local primary school have English as a second language.

Great local leaders.

ProjectWOW!Warwick Farm

Now in its second year, the pilot collective impact program is focused on education & employment pathways for women, girls and local youth.

350 people gained skills and pathways to work in first year. 600 so far in second year.

Bounce! A basketball court is in the works. This is the suburb’s first sport & recreation facility. A hugely desired community outcome.

ProjectWOW! Expansion

Fairfield & Campbelltown

Each place is unique & community need varies.

Consultation is essential.

ProjectWOW! Expansion

Fairfield, Western Sydney Improving Yr 12 completion rates

with students from 60+ language groups (many refugees and asylum seekers).

Creating belonging, work pathways through community gardens and social enterprise kitchen, sewing circles, intensive English classes for newly arrived parents.

ProjectWOW! Expansion

Claymore, Campbelltown, Western Sydney

RISE - Reengagement Initiative towards Supportive Education with partner org. Whitelion.

After one week, 9 kids suspended from school entered the program.

Creating alternative learning getting at-risk kids back to school when suspended and keeping them out of the juvenile justice system.

What’s your experience of creating partnerships with corporates?

Courting the Corporates

It’s hard to communicate the community foundation

mission.

Corporates don’t want to give to a DGR2.

Corporates go direct to charities as workplace giving

partners.

For corporates to give we need a champion inside

We grant to projects, we don’t have projects to pitch!

We need resources to manage corporate

relationships.

Frequently cited challenges…

Agenda - Courting the Corporates

Why corporate partnerships matter?

What do corporates want?

Corporate partnership evolution.

Types of partnerships.

Benefits of corporate partnerships.

How to create corporate partnerships?

Top tips for creating corporate partnerships.

Why corporate partnerships matter

Community Foundations have world changing goals.

Corporates have significant resources.

Big donors move in pairs

Both Corporates & Community Foundation’s can gain huge benefits from working together.

Together Community Foundations &

Corporates can change the world.

What do corporates want? To be inspired

Professionalism

Listening to their needs

Compelling opportunities that fit with their business

Real business benefits

Real social outcomes

Staff engagement opportunities

Corporate Partnerships have evolved

“The right thing to do”

• Employee Recruitment & Retention

• Stakeholder Satisfaction• Brand Loyalty• Market Expansion• Increased Sales• Social Outcomes

Money

• Money• Volunteers• Board Service• Sponsorhips• Event Support• Cause Related Marketing• Customer/Employee

fundraising• Products or Services

1995 2015

RESOURCES

MOTIVATION

Different types of corporate partnerships

VolunteeringGift in-kindCompany donationSponsorshipCause-related marketing

Employee fundraisingWorkplace givingStrategic partnerships

Benefits of corporate partnerships

Volunteers

Strategic advice

Increased profile

Funds to change

more lives

New opportunities

How would you create partnerships with

Corporates?

What steps would you take?

How to create corporate partnerships

Clarify PrioritiesIdentify Target

Companies

Develop Compelling

Opportunities

Engage prospects

Secure Corporate Partners

Clarify Priorities So that you develop

partnerships that deliver for your foundation.

What’s your goal for corporate partnerships?

Your big reason WHY?

What makes you different?

Be clear on your values.

Identify prospectsSo you get the partners you want.

Gives you greater focus.

Companies that fit with your Foundation.

Where you have contacts?

That can make a meaningful contribution.

Develop compelling opportunities You have huge value to offer

corporates.

Identify opportunities that will appeal to companies.

Package them so that they are inspiring, creative & relevant.

Provide a range of opportunities.

Offer tangible business benefits.

Engage prospects It’s all about securing

meetings.

Use referrals and introductions.

Network.

Enagement events.

“Open Hearts, open minds, open cheque books”.

Secure prospects Build the relationship.

Patient persistence.

Keep on inspiring them.

Proposal that meets their objectives.

Negotiation.

Create a contract/MOU.

Top tips for creating corporate partnerships

1. Focus on prospects where there is a good fit

2. Gain inspiration from other partnerships

3. Approach them with a great opportunity

4. Understand your audience

5. Inspire your prospect

6. Create together

7. Have a goal that’s more than just money

8. Involve the whole organisation

“Some people play at corporate partnerships. You’re either in or you’re out. You have to have the CEO, and trustees

buy-in. Everyone needs to feel really proud of your partnerships”.

- Douglas Rouse, Director of Corporate Partnerships, Save the Children.

SCF Corporate Partners

Sharing a few Case Studies…….

1. CommBank Women In Focus Networking and Lead Generation

Sydney Women’s Fund is a great drawcard for Women’s giving circles to the Foundation’s work.

IWD 2014 & 2015 For the past two years ‘Women in

Focus’ has partnered with SWF to host relevant, impactful events on IWD. 2014 - hosted at Warwick Farm, the site

of our pilot PBP program. Minister Pru Goward spoke about the program’s successes and FACs decision to make 500k challenge grant.

IWD 2015 with CommBank

IWD 2015 Women In Focus hosted a lunch in Sydney where women in SWF’s social enterprises & business incubator programs were able to have market stalls & have an experience cooking with the chefs of Luke Mangan’s Mojo on Danks Street.

2. Dermalogica

Project partner

Dermalogica is a women’s skin health brand.

Have a sophisticated & successful CSR program with similar mission to SWF. FITE – Financial Independence Through Entrepreneurship in US & other markets using KIVA platform.

Offer micro-loans to female entrepreneurs.

DermalogicaRepeated attempts to get traction for the FITE program in Australia failed – dermalogica were frustrated. Low staff involvement. ‘Cash back’ style donation labels on product for retailers &

consumers not returned. Low event attendence. No donating.

They needed real and engaging

local giving opportunities…

The Violet Room & Dermalogica

We invited Dermalogica to narrow their focus and make their goals more tangible for their audiences.

To partner with us to enhance an existing micro business incubator / social enterprise at Warwick Farm - The Violet Room.

i.e. To give locally to support women trying to enter the beauty industry (eduation and employment pathways).

And to help young girls with self-esteem, through skin health education as part of our existing project – Strive Girls.

Some of what Dermalogica offers... Refurb of The Violet Room – new treatment table, furniture etc. Professional marketing – re-design & production of spa menu,

signage, etc. Dermalogica product for use by women in the beauty & health

careers incubator. Scholarships for graduates of the Doorways program (our TAFE

outreach program offering a mixture of classes including beauty) to take their employment opportunities to the next level.

Mentoring. Holiday workshops for participants of the Strive Girls program. Gifts in-kind for SCF/SWF events.

Media & profile raising. Introductions to real work opportunities with their customers.

Conclusion

It can take time, research, effort and bravery to create corporate partnerships.

But the significant benefits they deliver will make them worthwhile.