NufarmerNufarmerSpring 2010 West Nufarm Agriculture Inc.

Nufarm

Introduces

New fenoxaprop

herbicide.

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Nufarm Product News.Nufarm launches Cordon™ herbicide as an alternative to Puma®120 Super.

en years ago, Nufarm had no graminicides. With the addition of

Cordon™, we now have one of the largest graminicide offerings in Western Canada,” beams Grant Deveson, Nufarm’s Calgary based Commercial Manager.

New Cordon herbicide contains fenoxaprop, the same active ingredient found in Puma®120 Super, which is widely used on wheat and barley acres across Western Canada. Cordon is a Group 1 herbicide for control of wild oats, green foxtail, yellow foxtail and barnyard grass in spring wheat, durum wheat and barley.

Cordon can be tank mixed with a wide range of broadleaf herbicides for one pass weed control.

As with all Nufarm herbicide products, new Cordon is fully serviced and priced to provide value to the grower.

“Cordon will be launched on a limited basis this year,” Deveson explains, “but we

hope with its combination of great value in a fully backed product, Cordon will one day put Puma120 Super on the ropes.”

Assert® wild oat herbicide now registered with Infinity®.

ufarm’s long time wild oat herbicide, Assert®, now includes Infinity® on its

label of approved tank mixes for wheat and barley.

Infinity is an exciting new Group 27 and Group 6 herbicide introduced in 2008. It gives growers an entirely new mode of action to battle broadleaf weeds – and fight herbicide resistance. Infinity offers broad spectrum weed control, including kochia, wild buckwheat and cleavers.

“This tank mix is great news for those concerned with resistance, as Assert is the ONLY Group 2 herbicide registered for use in barley,” reveals Nufarm’s Grant Deveson.

“It’s a great example of teaming up the latest technology with the tried and true.”

Nufarm Product News. 2 A new fenoxaprop herbicide; Assert® tank mix update.

Bulkin’ up! 3 Nufarm expands bulk packaging lineup.

Little rascal. 3 Curtail* M doubles to eliminate volunteer alfalfa.

True north strong. 4 Curtail* M: for those who love Canada, but not Canada thistle.

Mr. Consistent. 5 Estaprop® Plus stands out for steady, affordable broadleaf control.

Happiness is togetherness. 6 Father and son appreciate one pass control of Assert® FL.

Switch without the swish. 7Assert® and Assert® FL let you go back and forth from wheat to barley.

No residue. No worries. 8 - 9No residual sets CleanStart® apart in canola and pulses.

Early signs of success. 10Growers give thumbs up to new Signal® herbicide.

Signal Bendy Man giveaway. 11Tell us how Signal® is working for you and receive a free Bendy Man.

Showing their maturity. 12Nufarm puts a valuable twist on established chemistries.

Cover photo: Rhett Allison

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inside

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Curtail* M

Little rascal.Curtail* M doubles to eliminate volunteer alfalfa.

osemary, Alberta is in the heart of the province’s irrigation district. Alfalfa has proven to be a winner for third generation farmer Rod

Dyck. He and his cousin Dwight, like to include it in the rotation as both a seed crop and a cash crop.

The trouble is alfalfa can be a menace in following crops. Fortunately, they have found that their trusted Canada thistle and broadleaf product, Curtail* M, also helps them get a handle on volunteer alfalfa in their hard red wheat and fescue fields.

“Curtail M is really good on volunteer alfalfa which can be pretty hard to kill – even with conventional tillage.”

Rod Dyck tank mixed Curtail M with a wild oat product and said the combination helped him get a decent crop – despite all the alfalfa in two of his fields prior to seeding. It wasn’t until after combining that he started to see some more alfalfa creeping back in.

“Curtail M worked very well. There was no competition from the alfalfa. If I have Canada thistle I’ll use it there as well.”

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Nufarm expands bulk packaging lineup.

Due to customer demand, Nufarm is offering even more of its products in bulk formats for the 2010 growing season.

Below is an updated list of Nufarm’s bulk pack offering. Ask your retailer for details.

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BROADLEAF WEED HERBICIDES SIZE

Approve 100, 450, 800 litre

Curtail* M 960 litre

Estaprop 114, 450, 840 litre

Mextrol 450 100, 450, 800 litre

BURNDOWN HERBICIDES

CleanStart 450 litre

Credit 45 115, 450, 1000 litre

GRASS AND ONE-PASS HERBICIDES

Signal™ 800 acre

Rod Dyck

Curtail* M

True north strong.n an Olympic year we tend to swell up with national pride and fondly reflect on all the things that make Canada great.However, Canada thistle is one namesake we’re not too proud of. This deep-rooted perennial weed can seriously impact yields. Research

conducted at University of Saskatchewan by Agriculture and Agri-Food Canada has shown that at a high infestation rate of 24 Canada thistles/square meter, wheat yields can be reduced by 61%. Even a light infestation of 6 thistles/square meter was shown to cause up to 18% yield loss. It goes without saying the damage can be even worse in a delicate crop such as flax.

That’s why experts advise that when you see Canada thistle you need to kill it.

In the past, Brad Cline has held off moderate Canada thistle infestation with a spring glyphosate burndown on his farm near Belmont, Manitoba (south of Brandon). But with serious infestations he has found this is just not enough.

“It knocked the thistle down but did not kill them,” Cline reveals.A number of Group 4 products offer various degrees of suppression,

such as Buctril M and Target. But it’s one thing to suppress a weed. It’s another to control it.

One Group 4 product stands alone for its ability to control Canada thistle: Curtail M.

“Curtail M contains clopyralid, an active ingredient that has proven to be the most consistent and long lasting option for thistle,” explains Kim Bedard, Nufarm’s Product Development Specialist.

After seeing that thistle was still in his flax crop following his spring glyphosate burndown, a frustrated Brad Cline turned to Curtail M.

He says it was the best decision he ever made.“I came back and hit them with Curtail M at the ideal stage. I can’t

believe how well it worked. I grew one of my best flax crops ever! It was an ocean of blue,” Cline smiles.

According to Nufarm’s Bedard, growers can expect season long Canada thistle control with Curtail M, which is important with any perennial weed.

After 40 years of farming, Gus Verniest of Holland, Manitoba is scaling down his farm with a plan to finally retire in the near future. After all those years on the farm he can confidently speak about the control Curtail M gives him in wheat and flax.

“Last year I had really good season long control in a flax crop. This year you saw the odd Canada thistle sticking up in the fields I sprayed, but not many!”

Kim Bedard says Verniest’s observation is typical. “With Curtail M the chemical gets right into the roots. So even in the

year following an application you can expect to see about a 75% thistle stand reduction.”

Curtail M is also registered for annual and perennial sow thistle, plus 20 other tough broadleaf weeds. Verniest uses it to target dandelions, an old nemesis.

So keep being a proud Canadian. Get a Maple Leaf tattooed on your arm, but maybe avoid the Canada thistle.

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Curtail* M: for those who love Canada, but not Canada thistle.

Gus Verniest Brad Cline

Estaprop® Plus

Mr. Consistent!

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ochia remains a significant concern in the province of Manitoba. This weed thrives in periods of drought and is known to spread

quickly. It is prevalent in the southern part of the province and in pockets of central Manitoba (often found in saline soils).

Travelling through Manitoba, Nufarmer has met numerous farmers who count on Estaprop® Plus broadleaf herbicide to stop kochia and a very wide spectrum of broadleaf weeds in their tracks.

When quizzed why they continue using this “old school” herbicide, one word keeps coming up again and again.

“It consistently works well,” says Ninette, Manitoba grower Gordon Urquhart.

“Estaprop has been consistent over the years,” answers Brad Cline from his farm in Belmont, Manitoba.

“It’s a consistent product for control,” adds Certified Crop Advisor Jeramy Grills of Double Diamond Farm Supply in Elgin Manitoba.

We suppose that in an era where so many new products get introduced every year, there’s a reason some of the old ones keep hanging on.

“Estaprop is no spring chicken,” says Nufarm Southern Manitoba Territory Manager, Myles Robinson. “Guys know what they’re getting from this 2,4-D and dichloprop herbicide.” Brad Cline echoes this sentiment.

“I’ve used Estaprop for nearly ten years… mostly in my cereals.

It always works well for me, and of course, it is easy on the crop.”Robinson says this old workhorse remains a big seller in Manitoba

because nothing is better suited to the province’s kochia problem especially at Estaprop’s great everyday value.

“Estaprop Plus is strong on kochia and I would say it’s sold for a fair price… at the lower end of the spectrum,” Gordon Urquhart confirms. “Nufarm tries to keep the price down without programming which I like.”

Asked to share any tips on getting maximum kochia control with Estaprop Plus, both Urquhart and Cline suggest hitting the weed while it is small and keeping water volumes up at 10 gallons/acre.

While many count on Estaprop Plus primarily for kochia control it is not a one dimensional product. According to Double Diamond’s Grills, he can’t remember having a complaint regarding Estaprop’s ability to control kochia, round-leaved mallow or any other registered weeds. And that’s over his 14 year career!

With over 30 broadleaf weeds on the label, Grills says it is a well rounded broadleaf product for those “who don’t want to spend a fortune on some of the higher end alternatives.”

Grills adds that the list of tank mix partners is just about as long as the weeds controlled.

“I have one customer who’s mixed it with just about every product under the sun,” he chuckles.

Whether you’re targeting kochia or are looking for great value in a broad spectrum broadleaf herbicide, Estaprop Plus promises consistency. And when a product works, what more can you ask for!

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Estaprop® Plus stands out for steady, affordable broadleaf control.

Gordon Urquhart Jeramy Grills

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Father and son appreciate one pass control of Assert® FL.

ssert® herbicide has long been established as the tried and true Group 2 wild oat herbicide. In fact, it is the only Group 2 wild oat

product registered for barley and is a valuable tool in a resistance management strategy.

In recent years, prairie farmers have made Frontline* broadleaf herbicide one of the most commonly used tank mix partners with Assert. The combination has proven extremely effective for controlling the spectrum of weeds the majority of growers face in wheat and barley crops: including tough weeds such as cleavers.

As part of their ongoing effort to pass greater value onto customers, Nufarm recently packaged Assert and Frontline together as Assert® FL. Not only is Assert FL formulated with the

high-performance rate for optimal wild oat control; it is priced to be more economical than buying the two products individually.

To learn more about the “value of togetherness” we thought who better to ask than a father/son farming team. So we caught up with Calvin Hintz and his son Travis.

The Hintz family farms roughly 2,500 acres near Prairie River, Saskatchewan. Calvin’s other son, Tyler lends a hand on a part time basis as well. They grow many crops, including hard red spring wheat, winter wheat, canola and barley. While they have no livestock, Calvin jokes they do have one dog and four cats.

Nufarmer: Assert FL is a relatively new one-pass product, but you’ve been using Assert for some time, correct?

Calvin: I first used Assert 20 years ago. I’ve used it as much as I could over the past ten years.

Travis: And this is the first year we sprayed Assert FL on all of our cereals.

Nufarmer: Is wild oat pressure particularly high in this area?

Calvin: There are always enough wild oats that we don’t take chances.

Travis: If you screw up on wild oat control you’re in trouble. You can pay for it for 10 years.

Nufarmer: Assert has a 20 acre/case rate and a higher 16 acre/case (the rate in Assert FL). Which was suited to your weed pressure?

Calvin: I’ve put down the 20 acre rate in the past, but I’ve found that there is a minimal cost difference. So the added control of the 16 acre rate is worth it.

Travis: We don’t shave the rate, so wild oat control has never been an issue with Assert.

Nufarmer: What do you like about the Frontline* component in Assert FL?

Calvin: Frontline is a pretty decent product. The combination of the two works well. Hempnettle and wild buckwheat are our main concerns.

Nufarmer: Has safety ever been an issue with either product?

Travis: We’ve never yellowed the crop. We’ve never worried about it.

Calvin: We’ve even sprayed Assert twice in the same season on barley and never had a problem.

Nufarmer: You seem to like the flexibility of Assert FL?

Travis: You have the ability to go between wheat and barley. That saves time.

Nufarmer: Any final thoughts about Nufarm bringing these products together in one package?

Calvin: I haven’t been this satisfied with any other chemical when it comes to in crop spraying!

Happiness is togetherness.

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Travis and Calvin Hintz

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Switch without the swish!Assert® and Assert® FL let you go back and forth from wheat to barley.

here’s a show on Discovery Channel you may have seen called “Dirty Jobs.” In it, fearless host Mike Rowe gets waist deep into

some of the most inglorious jobs on the planet.We’re not sure if he’s ever flushed a sprayer, but farmers we’ve

spoken with would put this near the top of their list of least favourite tasks. While it can be somewhat messy, more than anything it’s incredibly time consuming.

No wonder so many growers appreciate the ability to simply drive the sprayer from one cereal crop to the next when using Assert® or Assert® FL.

“With Assert I quite often spray my barley and then go straight onto wheat. That way I don’t have to worry about taking three or four hours to clean my tank,” reveals Barry Bender.

It’s not that Bender isn’t up to hard work are you kidding, he’s been at it since 1971 and is still cropping over 2,000 acres near Porcupine Plain, Saskatchewan. In fact, he says it’s way easier than the old days where you had to wait until wild oats emerged before you could cultivate… and then seed.

Bender simply knows the difference between time wasted and time well spent. He’s found Assert works equally well in wheat or barley, so he doesn’t see the need to use another Group 2 product.

“I’ve been very pleased. It’s so easy on the barley. I wouldn’t still be using it if it didn’t work.”

Bender likes the range of tank mix options. One of his favourites is Frontline*, which performs superbly in wheat and barley. In fact, he goes on the record as saying it is one of the best tank mixes he has seen in years.

In the neighbouring town of Tisdale, Blaine McPhee farms just under 5,000 acres. McPhee has recently started using the new pre-packaged version of this popular tank mix: Assert® FL.

“It’s pretty universal. You can use it on wheat or barley,” McPhee says. He’s a big fan of Frontline, which he feels is outstanding for controlling wild buckwheat. He’s also been really impressed by the wild oat control he gets from Assert FL.

“The high degree of wild oat control is just awesome. This year it took so long for the crop to canopy. I was worried but I didn’t have any wild oats at all!”

With such dependable wild oat control he says there is no reason why he wouldn’t use Assert FL in wheat as well as barley. Especially given the economical price.

Still further up the road in the town of Hudson Bay, Saskatchewan, Dale Esparent has only recently discovered the multiple uses of Assert.

“We’ve used Assert in barley for a while and now we’re using it in wheat. We’re happy with the success we’ve had.”

Esparent has a genuine appreciation for the ease of using Assert on both wheat and barley. He’s seen the damage other products can do.

After using another Group 2 wild oat product, he rinsed out his sprayer as usual. Yet, this time he forgot to flush his booms.

“I had a strip down the field for a few hundred yards. That product was harsh on the barley. Thankfully it’s not a problem with Assert.”

All three growers are concerned about the arrival of Group 1 resistant wild oats in this area of Saskatchewan. Since wild oats don’t differentiate between wheat and barley, they are glad to have a Group 2 option that makes their already difficult jobs a little easier.

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Dale Esparent Blaine McPhee Barry Bender

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he key to any good herbicide strategy is to target unwanted plants, without inflicting any “collateral damage” on the intended crop.

With no residual, CleanStart® is an advanced herbicide that finally offers greatly enhanced pre-seed burndown control for canola, pulse and flax crops. It is even being used in wheat and barley.

“Glyphosate has long been an all-purpose burndown solution. With the adoption of direct seeding it has largely replaced cultivation on the farm because it takes care of the majority of common weed prob-lems in a field prior to seeding,” says Kim Bedard, Nufarm’s Product Development Specialist.

However, she points out that there are a handful of problem weeds such as dandelion, kochia and winter annuals that glyphosate can have a hard time controlling. Not to mention the challenge posed by glyphosate tolerant volunteer canola.

“The trouble is that most pre-seed herbicides for these hard to control weeds are residual. Which is fine if you’re seeding a cereal, but not acceptable in canola, pulse and flax crops,” Bedard adds.

“Having no residue is important in certain crops,” confirms mixed farmer, Darryl Perkins of Elgin, Manitoba. That’s why he did not hesitate to use CleanStart when a difficult situation arose.

Perkins recently rented some new land where he intended to grow

flax. One small problem: in previous years the field was used for a 50/50 rotation of wheat and Roundup Ready® canola. So he was sure to have a mess of volunteer canola that he couldn’t count on glyphosate to control.

“I got in at the 2-leaf stage of the volunteer canola. CleanStart worked great. The field stayed clean for me,” Perkins says.

Nufarm’s Bedard notes that Perkins hit volunteer canola with CleanStart at the ideal time… between the 2 to 3 leaf stage. This is when the weed is most vulnerable.

While CleanStart controls volunteer canola on contact the absence of residual means it can be used to clean up a field that will be seeded to canola: a key crop for Rick Fraser of Fraser Seeds Ltd, based in Minto, Manitoba.

Until he came across CleanStart last season, Fraser relied on straight glyphosate to burn down canola fields. “It was our only option,” he says with a resigned look quickly followed by a smile.

“With CleanStart there’s no residual to affect the canola crop so it works very well for our needs.

For Rick Fraser, key weed challenges included spring germinating dandelions, foxtail and night flowering catchfly. Being his first time using CleanStart, he tried it on one field to begin with (after all, he had a

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No residue. No worries.No residual sets CleanStart® apart in canola and pulses.

CleanStart®

lot riding on his pedigreed seed crops). After seeing noticeable results within just a few days he proceeded to spray 2,500 acres. He was very impressed with both the speed and degree of control.

According to Kim Bedard, this fast control is another of CleanStart’s chief attributes.

“Glyphosate usually takes seven to ten days. With CleanStart, weeds start dying within a matter of days. Typically the weeds are toasted within a week.”

Steve Wiens will attest to that. This spring he applied CleanStart to 2,000 acres of pulse crops (peas, lentils) and mustard on his sprawling farmland near Wymark, Saskatchewan. Wiens said he could tell CleanStart had done the job within six days of application.

“It was awesome. The control was fantastic.”Wiens was concerned about nipping his spring and winter annuals in

the bud. In the past he’s found glyphosate alone is not quite enough to handle flixweed and stinkweed in the spring. Wiens also confirmed an observation many growers have made on CleanStart’s ability to control a key weed concern that does not appear on the label.

“It does a good job on narrow leaved hawk’s beard, which is a problem in our area.”

Bedard says that many of the farmers who participated in CleanStart grower trials four years ago commented on how well the product performed on the hawk’s beard. She confirms that more research is being done to explore this further.

Steve Wiens sums up the thoughts of most CleanStart customers when he says, “You can go into a pulse or canola crop, spray it and forget about it – because with CleanStart there is no residual to worry about.”

And when it comes to your crop, it’s nice not to worry!

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Rick FraserSteve WiensDarryl Perkins

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Early signs of success.Growers give thumbs up to new Signal® herbicide.

ast growing season Nufarm introduced Signal™: a new clodinafop herbicide based on Horizon®, the most widely used wild oat and

green foxtail product in Western Canada. Nufarm also made Signal available in two convenient one pass

control packs. Signal™ M contains Signal and Mextrol® (Nufarm’s bromoxynil + MCPA herbicide). Signal™ D packages Signal with Approve® (Nufarm’s bromoxynil + 2,4-D).

Grower reaction to this new family of products for spring and durum wheat has been very positive. Speaking with farmers who have used other clodinafop products in the past the consensus is that Signal seems to work equally as well but at a more palatable price.

“I don’t think I could tell the difference,” shrugs Dwight Zacharias, of Rosemary Alberta. Zacharias sprayed Signal D for the first time ever on his hard red spring wheat.

Most land in this area is irrigated so farm sizes are typically smaller. Which means growers are dependent on higher yields. As a result they have to be extremely confident in a herbicide before they try it.

“Signal D was easy on the crop and the field was absolutely clean. The wheat yielded 90 bushels per acre,” says a smiling Zacharias.

The decision to use a new product often comes down to the recommendation of the

retailer – whose opinion and expertise carries a good deal of weight with customers. Zacharias says he tried Signal D after speaking with a dealer he knows “would never steer him wrong.”

Rhett Allison of Gull Lake, Saskatchewan does his own spraying but he too looks to his retailer (South West Terminal of Gull Lake) for advice on new products.

“I rely on them for information. My decision depends on the mix of weeds I have in the field… and on price as well.” Allison says.

As Inputs Manager for South West Terminal, Dave Elviss is quite familiar with the chemistry found in Signal, Signal D and Signal M. He knows all are good, proven performers and does not hesitate recommending any of them based on his high comfort level with Nufarm products. Knowing all Nufarm herbicides are fully serviced makes recommending them that much easier.

“Serviced products are very important to our customers and to us as a retailer,” Elviss confirms. In addition, he knows his customers appreciate products that are priced to give them a break at the time of purchase.

“The Signal family is available for a very economical price,” he adds.Rhett Allison was neither surprised by Signal D’s steady performance in

the field, nor the great upfront value.“We expect a good product at a good price. Nufarm has a better

price on their products than most of the other guys.”As someone who works with a number of chemical companies, Dave

Elviss has noticed that with the addition of trusted product formulations such as Signal, Nufarm has been making big strides over the years.

“Nufarm is turning into a force to be reckoned with,” Elviss observes. “Their mature product line is working and they’re putting a new twist on it with smart packaging. They’ve become a one stop manufacturer.”

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Key grassy weeds controlled:

Key broadleaf weeds controlled:

Signal™ (clodinafop)

Signal can be tank mixed with over 30 broadleaf weed herbicides for custom control.

Signal™ M (clodinafop, bromoxynil and MCPA)

• Wild Buckwheat • Wild Mustard • Ragweed • Lamb’s-quarters • Stinkweed • Lady’s Thumb

Signal™ D(clodinafop, bromoxynil and 2,4-D)

• Kochia • Shepherd’s Purse • Wild Buckwheat • Russian Thistle • Lamb’s-quarters • Wild Mustard • Stinkweed • Lady’s Thumb

• Wild Oats • Volunteer Oats • Green and Yellow Foxtail • Barnyard Grass • Persian Darnel • Volunteer Canary Seed

Dwight ZachariasWhich Signal™ product is right for weed pressure in your wheat or barley field?

Signal®

Tell us how Signal® is working for you and receive a free bendy man.

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e’s flexible – like Signal® – which provides wild oat and millet control in wheat and barley crops.

He’s magnetic – like Signal – which is highly attractive due to the great value.

And he could be yours (or a fun gift for your kids)!Simply write 1 to 3 sentences describing your experience using

Signal, Signal M or Signal D for wild oat control. Nufarm will send a Signal Bendy Man in the mail to the first 100 respondents. Your comments could be published in a future edition of Nufarmer!

Email your testimonial to:

canada.contact@ca.nufarm.com (subject: Signal contest)

or mail to

PO Box 44055 South Centre Postal Outlet, Calgary, Alberta T2J 7C5. (Don’t forget to include your return postal address!)

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Contest: Give the “Signal Bendy Man” a home!

Signal sayings:During a slow stretch of winter, several Nufarm retailers showed us their creative side – taking some fun captioned photos of their “Signal Bendy Man”. Here are some of the highlights:

Raising the Bar in Weed Control! Putting the Squeeze on Weeds! Putting the Stomp on Weeds!

Showing their maturity.Nufarm puts a valuable twist on established chemistries.

tarting with the commercial introduction of 2,4-D in the 1940s, scientists worldwide have developed a wide array of herbicides to

help farmers improve yield potential by safely eliminating weed competition.While new chemistries are still being introduced, Nufarm has carved

out a reputation for finding new ways to package familiar formulas. In the process, they’ve managed to provide customers with a continually growing line of proven products at a value that is hard to beat.

“Most people would be surprised to learn that Nufarm is the world’s largest manufacturer of MCPA and the second largest maker of bromoxynil and 2,4-D. We’re also the number two supplier of glyphosate,” reveals Nufarm’s Calgary Marketing Manager, Christina Cheng.

As a direct result of manufacturing efficiencies, Nufarm has been able to introduce a number of affordably priced products based on these individual ingredients or a combination of them.

Examples include Mextrol® 450 (a bromoxynil and MCPA herbicide that mirrors Buctril® M) and Approve® (a combination of bromoxynil and 2,4-D that is very similar to Thumper®).

“Since we make the ingredients that go in, we can generally price these products more economically than our competitors,” Cheng says. “Put them side by side with the competitor’s products and we defy you to tell the difference.”

Another aspect of Nufarm’s approach has been to purchase the manufacturing and marketing rights to long time grower favourites that other companies have decided to walk away from.

“Assert® and Curtail* M are just two products farmers have come to rely on. When their makers decided they were no longer interested in selling these herbicides, Nufarm jumped at the opportunity to keep them alive,” Cheng adds.

Retailers and customers are indeed glad. “If Nufarm didn’t pick up older products there would be a lot fewer

options,” observes Jeremy Grills of Double Diamond Farm Supply in Elgin, Manitoba.

Despite all of this, Nufarm has also been an innovator in its own right. Nufarm has created some interesting new products that combine established chemistries in new ways to meet specific weed challenges facing Canadian farmers.

Perhaps the most successful new product launch in recent years has been CleanStart®. CleanStart is a unique combination of carfetrazone (a group 14 herbicide) packaged with Nufarm’s Credit® glyphosate to provide an enhanced non residual burndown product for canola and pulse crops.

“Grower response has been amazing,” Cheng notes. “CleanStart is a totally unique product that provides a missing piece to the puzzle. Growers have been waiting for something like it for years.”

Nufarm’s Commercial Manager for Canada, Grant Deveson, is confident that Nufarm’s approach is resonating with Canadian farmers.

“At the end of the day a dead weed is a dead weed,” he says matter of factly.

“If a customer can use one of our mature products to kill a weed for less money, why wouldn’t he? There’s a reason these chemicals have been around for so long. They work.”

If that isn’t comfort enough, Deveson reminds us that all Nufarm products are backed by the Nufarm Service Promise in the event of a performance related issue.

Add the fact that Nufarm focuses on low everyday pricing versus a tangled web of rebates and it’s clear that Nufarm is indeed mature beyond its age.

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Nufarm Agriculture Inc. P.O. Box 44055, South Centre Postal Outlet, Calgary, Alberta, T2J 7C5Toll Free 1-800-868-5444 • www.nufarm.caApprove® and Credit® are registered trademarks of Nufarm Limited. Assert®, CleanStart®, Estaprop® and Mextrol® are registered trademarks of Nufarm Agriculture Inc. Cordon™ and Signal™ are trademarks of Nufarm Agriculture Inc. *Trademark of Dow AgroSciences LLC. All other trademarks are the property of their respective owners.