поиск · tourism in 2013) shows an impressive advance in recent years, moving up to 4th...
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Medical Tourism Market and Health Treatment Abroad: Statistics and Facts Q2 2015
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Medical Tourism Market and Health Treatment Abroad
Market Volume
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Top Spenders in International Tourism: the Russian Federation Jumps to 4th Place
! The Russian Federation (with US$ 53.5 billion expenditure on international tourism in 2013) shows an impressive advance in recent years, moving up to 4th position
Source: World Tourism Organization (UNWTO), Data as collected by UNWTO 2014
Rank International Tourism
Expenditure (US$ billion)
2012 2013
1 China 102.0 128.6 2 United States 83.5 86.2 3 Germany 81.3 85.9 4 Russian Federation 42.8 53.5 5 United Kingdom 51.3 52.6 6 France 39.1 42.4 7 Canada 35.0 35.2 8 Australia 28.0 28.4 9 Italy 26.4 27.0
10 Brazil 22.2 25.1
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Medical Tourism Market and Health Treatment Abroad
Segment Volume ! User interest dynamics ! Audience location
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1,461,366 1,410,230
40
60
80
100
120
140
160
180
2013 Mar May Jul Sep Nov 2014 Mar May Jul Sep Nov
Thou
sand
Impr
essi
ons
Segment Dynamics Jan 2012 – Dec 2013 Jan 2013 – Dec 2014
-3% Queries on treatment abroad
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Audience Location: TOP Cities
Based on wordstat.yandex.com data. Jan’2015
! The major part of searches is made by users from the largest Russian, Ukrainian and Belarus cities: Moscow, Kiev and Minsk (30%).
! In Russia, searches from Moscow and Saint-Petersburg make up 35,07%+ of total volume.
23.38% 11.81%
7.54% 6.58%
5.10% 4.52%
4.25% 3.47% 3.41% 3.26%
2.81% 2.35% 2.33% 2.11% 2.08% 2.04% 2.00% 1.88% 1.86% 1.84%
Moscow Kyiv
Minsk Saint Petersburg
Kharkiv Dnipropetrovsk
Almaty Zaporizhia
Odessa Donetsk
Gomel Rostov-na-Donu
Vitebsk Yekaterinburg
Kryvyi Rih Mogilev
Brest Nizhny Novgorod
Novosibirsk Astana
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Medical Tourism Market and Health Treatment Abroad
User interest to destinations ! By regions / countries ! Search patterns
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Health Treatment Abroad: Destinations ! Most users (31.1%)
are seeking treatment in European countries
! Asia (China, India – 22.2%) and Middle East (20.%), CIS countries (17%)
Based on wordstat.yandex.com data. Jan’2015. Region: Russia
31.1%
22.2%
20.4%
17.0%
9.3%
n European countries
n Asian countries (China, India, etc)
n Middle East
n CIS countries
n Other countries
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20,891 16,782
16,428 9,865
8,377 5,833
5,412 3,363 3,254
2,726 2,677
2,459 2,347
2,090 1,862
Israel China
Germany USA
Ukraine India
Kazakhstan Abkhazia
Korea France
Belarus Japan
Czech Republic Hungary
Turkey
Health Treatment Abroad: Top Countries
wordstat.yandex.ru. Jan’2015
Num
ber o
f que
ries
in J
anua
ry 2
015
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User Interest Dynamics to Top 10 Destinations
wordstat.yandex.ru. Jan’2013 – Dec’2014
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2013 Mar May Jul Sep Nov 2014 Mar May Jul Sep Nov
Israel
Germany
China
Bulgaria
Czech Republic
Hungary
Slovenia
India
Turkey
USA
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User Interest Dynamics to Top 10 Destinations
wordstat.yandex.ru. Jan’2013 – Dec’2014
-19% -25%
-9%
-2% -15% +14% 0% +20% +24%
+14%
0
50
100
150
200
250
300
Israel Germany China Bulgaria Czech Republic Hungary Slovenia India Turkey USA
Thou
sand
Impr
essi
ons
Jan 2013 – Dec 2013
Jan 2014 – Dec 2014
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Dynamics of medical centers/hospitals and their competitors
Based on wordstat.yandex.com data. Region: Russia
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2013 Mar May Jul Sep Nov 2014 Mar May Jul Sep Nov
Impr
essi
ons Assuta
Rambam
Ichilov
Sheba
Hadassah
Ramat Aviv MC
Rabin MC
Herzlia Medical Center (НMC)
Soroka Medical Center MC
Schneider Hospital
Manor MC
Wolfson
Meir Health
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Variation of users’ demands in brands
Based on wordstat.yandex.com data. Region: Russia
Jan 2013 – Dec 2013
Jan 2014 – Dec 2014 +13% -7%
-16%
-19% -17%
+2% +15% +80% +27% -38% -4% -45% -31%
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Impr
essi
ons
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Search Patterns: Generic and Specific Queries
For some countries (Israel, China, Germany, Kazakhstan, Abkhazia, Czech Republic, Hungary) user interest has a “universal” form: users type queries, including “clinics”, “hospitals”, “treatment” etc. For others user interest is more specific and in majority of queries they specify the type of operation or disease: Kazakhstan, USA, Ukraine, India, Korea, France, Belarus, Japan, Turkey. Based on wordstat.yandex.com data.
0%
20%
40%
60%
80%
100% Is
rael
Chi
na
Ger
man
y
US
A
Ukr
aine
Indi
a
Kaz
akhs
tan
Abk
hazi
a
Kor
ea
Fran
ce
Bel
arus
Japa
n
Cze
ch R
epub
lic
Hun
gary
Turk
ey
Queries on specific deseases
Exceeded the average Fell short of the average
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Treatment in Israel: Top 15 Related Diseases
Based on wordstat.yandex.com data. Jan’2015
3,056 586
499 471
433 383
355 280
224 207
169 127 117 110
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Oncology Treatment of the spine (hernia)
IVF (In Vitro Fertilization) Joint replacement surgery, arthritis
Birth tourism and maternal health, infertility Dental implant treatment
Psoriasis Treatment & care for diabetes
Epilepsia Hepatitis treatment
Cerebral palsy HIV
Neurosurgery Sclerosis
Allergy
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Treatment in Germany: Top 15 Related Diseases
Based on wordstat.yandex.com data. Jan’2015
1,346 688
614 499
314 286
225 176
143 134
121 101 92
60 45
Oncology Joint replacement surgery, arthritis
Birth tourism and maternal health, infertility Treatment of the spine (including hernia surgery)
Dental implant treatment IVF (In Vitro Fertilization)
Cerebral palsy Epilepsia
Hepatitis treatment Treatment & care for diabetes
Orthopaedics Sclerosis
HIV Neurology
Allergy
