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TRANSCRIPT
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1 Porter, M. E. and M. R. Kramer (2011) “Creating Shared Value” Harvard Business Review, Jan-Feb. Diamond
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pp.133-134.
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4
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5 http://www.marketingpower.com/_layouts/dictionary.aspx?dletter=b (http://www.brand-mgr.org/knowledge/word/) 6
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DM
PC
DVD
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7
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8
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9 Porter, M. E. and M. R. Kramer (2011) “Creating Shared Value” Harvard Business Review, Jan-Feb. Diamond
10 Porter, M. E. and M. R. Kramer (2011) “Creating Shared Value” Harvard Business Review, Jan-Feb. Diamond
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11 http://contentmarketinginstitute.com/what-is-content-marketing/
CONTENT MARKETING LAB http://contentmarketinglab.jp/content-marketing/what.html
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14 p.62
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15 2000 2000
pp.173-176
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p.87
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17 2000 2000
p.181
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pp.26-27
19 P.223
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