- vertical wrapping - pharmaceuticals - personal care products - home care products - bakery trays -...
TRANSCRIPT
- Vertical wrapping
- Pharmaceuticals
- Personal care products
- Home care products
- Bakery trays
- Large format wrappers
- Produce
- Pizza
Major Opportunities for 2015
Pharmaceutical, Nutraceutical & Medical
Products• Dust and moisture
protection
• Tamper evidency
• Inner box elimination
• Retail multipacks
Personal Care Products• Retail multipacks
• Inner box elimination
Home Care Products
• Big box, club stores and retail multipacks
• Contract packagers are buying box-motion vertical systems to wrap mfg overflow
Vertical WrappingWhat’s Driving the Demand?
• Sustainability/ source reduction• Labor reduction or elimination• Club store multipack popularity• Manufacturer marketing
opportunities for creative package combinations or promotional campaigns.
Vertical WrappingWhat’s Driving the Demand?
• Sustainability/ source reduction• Labor reduction or elimination• Club store multipack popularity• Manufacturer marketing
opportunities for creative package combinations or promotional campaigns.
Source Reduction• Eliminate chipboard carriers or trays• The trays are only needed to hold
the products together during wrapping and to obscure the individual bar codes when sold as a multipack
• Trays are not required for vertical wrapping in a Texwrap system and printed film or labels can be used to change the bar code
• Large retailers such as Wal-Mart have initiatives in place to eliminate all unnecessary packaging.
Labor Reduction/Elimination
• Most multipacked products are packaged off-line using manual labor and semi-automatic shrink wrappers.
• Even when wrapping is partially automated, label positioning is a slow, labor-intensive operation
• Liquids for UPS/FedEx shipping from on-line marketers must be totally wrapped.
Major Cost Reductions• Old way
– Manufacturer runs product normally– Boxes, wraps & ships to contract facility– Product is unboxed, sorted, prepped, wrapped,
re-boxed, and returned in new boxes to manufacturer’s DC
Vertical Wrapping• The new way- once and done!• Less transportation• Less labor• Less time• Less packaging waste• Less cost
Club/Retail Store Multipack Demand
• Club stores such as Sam’s and Costco, big box stores such as Lowes and Home Depot and other retailers such as Walgreen’s and Target are recognizing that these types of packages are very popular with consumers and offer great opportunities for increased revenues
• They are demanding that their principal growth suppliers provide them.
Marketing Opportunities• In addition to the obvious cost reductions
afforded by vertical wrapping, manufacturers are discovering creative marketing opportunities to increase sales using various types of multipacking.
• Combination packs– Spray bottle and refill – Upholstery cleaner, fabric protector– Tub & shower/ Toilet bowl cleaners
• Variety packs– Several varieties or “flavors” of the
same basic item• Sample packs
– One very popular product with a sample of a new one attached
• Promotional pricing- – 3 for the price of two– BOGO– Seasonal items
• Complimentary products– Products that work together– Adhesive and accelerator– Adhesive and primer
Printed Film Opportunity• 70% of these products will be
in printed film
• Hides individual bar codes
• Gives the multipack a unique UPC
• Increases shelf appeal
• Reduces disposables
Baked Goods in Trays
• Very hot application • Bread, doughnuts,
pastries• Product protection for
delivery to C-stores
Pizza Systems
• Still very hot• Systems from
$100,000 to $1,000,000
Produce Wrappers
• Growing demand for wrapped produce
• Individually wrapped or in trays
• Wrappers range from Spartans to 145SS
Large Format Wrappers• Bakery trays
• Pizza boxes
• Corrugated displays
• Doors/door kits
3014
3618 & 3624