| @visitgettysburg | gettysburgvisitorcenter | @gettysburgvisitorcenter social media: take a dip or...
TRANSCRIPT
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
SOCIAL MEDIA: TAKE A DIP OR MAKE THE PLUNGE
Michael IshmanSocial Media and Website Marketing Specialist
Gettysburg Foundation
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
About Us- The Gettysburg Foundation is a non-profit educational
organization working in partnership with the National Park Service.
- The Visitor Center sees nearly a million visitors a year.
- Over 20,000 Friends of Gettysburg members
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
Social Stats• Facebook: 38K Followers
• Twitter: 5.8K followers
• Instagram: 1.8K Followers
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
Different Platforms, Different Needs
- Twitter is a Facebook aggregate along with visitor outreach, with a goal of awareness
- Instagram is used for awareness, with some promotion.
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
What Every Dashboard
Should Have- Having a dashboard
(Hootsuite, Tweetdeck, etc) is key.
- Saved searches are your friend.
- As are filters.
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
Creating Twitter Content
- Twitter is Becoming More Visual
- Posts with images receive 150% more engagement
- Utilize the Carousel
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
Finding Twitter Content
- Retweeting content is a strategy.
- Finding Potential Followers
- Reaching Out
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
Instagram Success
- + 194% growth since last June
- Fastest growing, most engaged of our channels
- Why is this important?
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
Weekly Contest- Most popular feature
week to week
- Visitors/Followers submit photos
- 2-3 are reposted on Instagram, 8-10 on Facebook
- Winners receive recognition
- Photos are shared, increasing reach
- Creates at least one post a week with little time spent
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
Instagram Specific Content
Cropped: Uncropped:
- Instagram requires its own files
- Avoiding cropping if possible!
- Using a photo editor to make images square
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
Finding Followers
- Instagram isn’t heavily promoted on other channels
- Utilizing location/hashtag data
- A personal touch creates results.
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
Takeaways- Social is Social.
- Visitor Recognition = New Followers
- Content is Not One Size Fits All
| @visitgettysburg | GettysburgVisitorCenter | @gettysburgvisitorcenter
THANK YOUQuestions?Michael Ishman