Pharmacy Daily Wednesday 22nd June 2011 T 1300 799 220 W www.pharmacydaily.com.au page 1

Wednesday 22 June 2011

Award nominations NOMINATIONS are now open forSouth Australia’s eighth annualMargaret Tobin Awards. Designed to celebrate individualsand groups who work to promotepositive mental health, there are arange of award categoriesincluding Excellence in Leadershipand Commitment to Mental HealthReform, as well as Excellencein Providing Mental Health Services. Nominations close 24 Jun - seewww.sahealth.sa.gov.au.

SHPA NSW symposium THE NSW Branch of the Societyof Hospital Pharmacists ofAustralia has opened registrationsfor its 2011 Neurology Symposium. The one-day event is designed togive pharmacists and interns (in allareas of practice) a therapeuticupdate on areas including dementia,Parkinson’s disease, childhoodepilepsy and multiple sclerosis. Featured speakers includeAssociate Professor Vasi Naganathan,Consultant Geriatrician at theCentre of Education and Researchon Ageing and Dr Paul Clouston,Staff Specialist Neurology,Westmead Hospital. In addition delegates will hearfrom presentations by localpharmacists on interestingneurology cases found in theirpractices. The Symposium is worth 6.5Group 1 CPD credits, and will takeplace on 16 July at the new LawSchool Building at the University ofSydney. Early bird registrations are availableuntil 01 July; CLICK HERE for details.

Pharmacy award flexibility

THIS week saw the launch of anew industry force, The PharmacistCoalition for Health Reform (PD Mon),comprised of members from theSHPA, the PSA, student groupNAPSA and the APESMA unionorganisation. Together the group will push fora greater role for pharmacistswithin the Australian healthcaresystem, particularly in regards tomedicines management.

Members of the Coalition arepictured above (from left) JosephMonteith, NAPSA; Warwick Plunkett,President, PSA; Steve Georganas MP,Member for Hindmarsh and Chairof The House of RepresentativesHealth Committee - Sue Kirsa -SHPA - Geoff Marsh – APESMA. They’re pictured in front of theirnew banner which bears thetagline ‘Pharmacists - the best keptsecret in healthcare”.

FAIR Work Australia shouldextend its decision to ease thethree hour minimum shiftrequirement for students workingafter school retail jobs to communitypharmacy businesses, according tothe Pharmacy Guild of Australia. Welcoming the change to thethree hour shift requirementannounced yesterday, GuildNational President Kos Sclavos saidthat although the move was a win

for common sense, the decisiondid not flow on automatically tothe Pharmacy Industry Award 2010. “The decision creates moreflexibility for retail employers,while at the same time providingschool students with increasedemployment opportunities andvaluable work experience,” he said. “The modern award forcommunity pharmacy shouldcontain the same provisions.” Conditions in the new retailaward include the provision for a90 minute shift where the employeeis a full time student and when thehours are worked between 3pmand 6.30pm on a school day. In addition the 90 minute shifthas to be agreed to by both theemployee and their parent orguardian, and is also only allowedif longer hours are not possiblebecause operational requirementsof the employer or unavailability ofthe student. As a result of the new ruling, theGuild has committed to pursuingthe same change for the PharmacyIndustry Award, and to that endhas begun the process of seekingevidence required from pharmacyowners to support the cause. “The national retail associationshave demonstrated the powerfularguments for workplace flexibilitywhich support jobs and assistemployers and employees in theretail industry,” he said. “With the support of our members,the Guild will seek to win the sameresults for pharmacy employersand employees,” he added.

Working together for reform

Half offer screening MORE than half of thepharmacies across Australia arenow offering the BowelScreenAustralia program, just 12 monthsafter its launch. Bowel Cancer Australia ceoJulien Wiggins said that bySeptember this is expected togrow further to approximately2800 pharmacies. 6.3% of people screened overthe last year have returned apositive result from the tests.

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Pharmacy Daily Wednesday 22nd June 2011 T 1300 799 220 W www.pharmacydaily.com.au page 2

Wednesday 22 June 2011

Pure Therapy that works

THE Purist Company, maker of thepopular Al’chemy and A’kin hairand skincare products, has thisweek revealed its newest naturalcare weapon, Pure Therapy. Pure Therapy is a natural skin andhair range targeted to addressconditions such as eczema,psoriasis, dermatitis and dandruff. “This is a range of products thatgoes beyond the cosmetic benefitsof low irritant to treat people withskin sensitivities,” said companyChairman Dr Arthur Webster. At present, Australia has theleading rate of eczema and psoriasisin the world, and the whollyAustralian product line, which tookfive years from concept todevelopment and launch, hopes totap into this $90m per annummarket by offering a gentle, safeand effective solution which putsthe needs of the consumer first. The range’s genesis was infeedback from customers abouttheir wants and concerns,according to gm Andrew Lawrey. He said Purist made the unusual

decision to give its chemists carteblanche in creating the products. “The company said forget aboutthe cost, because if we can design aproduct that actually meets theconsumers needs and it sells in thatarea then the costs will take care ofthemselves eventually,” said Lawrey. With this philosophy, companychemists were able to use highconcentrations of active and oftenexpensive ingredients to formulatePure Therapy, and were able tosteer clear of SLS, sulphates,mineral oils, parabens and DEA. The resulting products are said tohelp to restore the skin’s barrierfunction, reduce redness andinflammation and provide longlasting moisturisation. In addition, the range is also veryskin compatible, rather than beingthick and strong smelling like someother skin barrier product lines-meaning consumers are more likelyto keep up compliance. Aussie pharmacists also had a sayin Pure Therapy, with Puristconsulting with them about whattype of testing would need to bedone in order to convince them ofthe range’s efficacy. The resulting clinical anddermatological testing found thatPure Therapy products providedresidual moisturisation atsignificantly high and consistentlevels over a 24 hour period, with azero irritancy profile. The range is set to be availablefrom July. The Purist team is pictured abovefrom left: Iona Yeung, Jodi Lesch,Andrew Lawrey, Elizabeth Wagner,Emma Martin, AnnabellePersoneni and Arthur Webster.

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Chemconsult re-launch THIS week the Chemconsultprescription consultation programhas relaunched, with new featuresincluding a Professional ReferralProgram which sees GP detailerscreating referrals for Chemconsultpharmacies. In addition the new program willprovide local GPs and patients withregular newsletters updating themon medication issues andChemconsult case studies. To support the launch,Chemconsult sales teams will bevisiting pharmacies from 27 June.

Positive QUMAX THE results of the Quality Use ofMedicines Maximised for Aboriginaland Torres Strait Islander Peoples(QUMAX) Program Evaluation arenow out, and show there has beena positive impact across a range ofpatient areas. QUMAX was jointly developed bythe Pharmacy Guild of Australiaand National Aboriginal CommunityControlled Health Organisation aspart of the Fourth CommunityPharmacy Agreement, and aimedto to improve health outcomes forAboriginal and Torres Strait Islanderpeoples via the provision ofQuality Use of Medicines support. QUMAX found that between Nov2008 - June 2010 34,000 Aboriginaland Torres Strait Islander peoplereceived assistance from theprogram, including 271,226 PBSmedicines, 74,122 DoseAdministration Aids and a varietyof other QUM activities includingtransport, cultural awareness,education and devices.

PAC11 earlybirds THERE are only two weeks left forearly career pharmacists to takeadvantage of the PAC11 Early BirdSavings which end on 04 July. Special events at PAC11 to helpkick start careers and improveknowledge include the Friday ECPbreakfast, evening ECP cocktailfunction and Sunday ECP forum. See www.pac11.com.au.

US tobacco labelling THE US Food and DrugAdministration has unveiled ninenew “graphic health warnings”which will be required to appearon every pack of cigarettes sold inthe United States. The FDA says it’s the mostsignificant change to cigarettelabels in more than 25 years, withthe warnings required on packs,cartons and ads by Sep 2012.

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EDITORS Bruce Piper and Amanda Collins EMAIL info@pharmacydaily.com.au ADVERTISING Lisa Maroun EMAIL advertising@pharmacydaily.com.au page 3

Wednesday 22 June 2011

Weekly Comment

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GERM repelling remote. As most bacteria conscious travellers will know, TV remotesin hotels can be the least cleanedand most germ infested items inguest rooms. For years, these savvy travellershave slaved with cleaning clothesto remove germs before usage,but not anymore. DIRECTTV has launched an anti-microbial remote, coated with a“germ-resistant finish” that is saidto protect users from 99% ofgerms which can make them ill. The Residential Experienceremote also offers more than 100HD channels and an interactiveprogram guide.

THE biggest city in the US state ofOregon, Portland, is flushingaround 30 million litres of waterdown the drain, after videofootage caught a man, JoshSeater, peeing into a city reservoir. City officials who made thedecision are now facing down thebarrel of public outcry, with manycalling the move an over-reaction,particularly given the fact thatanimals often contribute wasteand sometimes die in the water. ““Nobody wants to drink pee,and I don’t want to deal with the100 people who would beunhappy that I’m serving thempee in their water,” said DavidShaff, administrator of the citywater bureau.

CAMPING specialist Coleman hasunveiled an innovation which it’sdescribing as a “Guaranteed Anti-Divorce Product” for outdoorsaficionados. Contrary to expectations, theso-called Instant Up tent isn’t anerectile dysfunction treatment,but in fact is a tent which can beput up in about 30 seconds. The special tent has no looseframe poles and “internal cordmanagement,” and will beavailable in 8 sizes from earlySeptember - just in time forFather’s Day.

Berocca focuses on middle-aged AussiesBerocca has launched a brand new product, Berocca Focus 50+ which is designedspecifically to meet the needs of Australians aged over 50. Berocca Focus 50+ contains acombination of vitamins and minerals, as well as ginseng, to aid with nerve functioning,mental agility, concentration, energy levels and physical stamina.Recommended fordaily use, the product is available in two formats: as a traditional effervescent Beroccatablet and a film coated tablet.

RRP:$16.49 (effervescent tablets), $12.99 (30-pack film coated tablet)Stockist: All wholesalers

Pure Therapy by PuristPure Therapy’s Intensive Moisture Repair Gel is suited to skin which is very dry, flaky orsuffering from eczema or psoriasis. Using ProNourish technology, the gel provides ;lasting 24 hour moisturisation, whilst helping to maintain the skin’s barrier function viaa mix of cholesterol, essential fatty acids, and ceramides. The addition of colloidaloatmeal and piroctone olamine also helps to soothe irritation and control theappearance of dry, flaky skin. The product is dermatologist tested, contains no harshchemicals and is both non-irritating and non-sensitising.

RRP:$12.95 (15ml), $19.95 (50ml)Stockist: 1800 631 283

Get your omega-3s in a smooth formatVegetarians, vegans , meat-eaters alike can all now enjoy their daily dose ofomega-3s in a smoothie, with the launch of natural healthcare companyPhytocare’s, Omega Smooth range. For meat-eaters Omega Smooth comes in aSweet Lemon Smoothie, made using ultra purified molecularly distilledpharmaceutical grade cod liver oil and ultra-purified salmon oil; whilstvegetarians and vegans can enjoy Omega Smooth Strawberry Banana Smoothies,made using 100% organic cold-pressed flaxseed oil. Both smoothie products canbe taken straight or mixed into juice or yogurt, in a recommended daily dose of1-2 tbsp daily (around 10mls). In addition to clients with dietary requirementsthe products are also great for people have trouble swallowing pills.

RRP:$39.95 (473mls)Stockist: 1300 214 048

Aching l imbs find Rel ief PlusRelief Plus Oil is a natural alternative to non-steroidal anti-inflammatorydrugs, combining 100% pure premium grade arnica, cajuput, camphor,capsicum, eucalyptus, hypericum, peppermint and winter green, torelieve muscular aches and pains, swelling, cramps, spasms, sports andsoft tissue injuries as well as painful joints, ligaments and tendons. TheOil is also said to provide pain relief for arthritis sufferers and aids inthe reduction of cartilage breakdown in the joints to reduceinflammation. The oil itself is fairly light in consistancy, has adissappearing herbal scent and absorbs relatively quickly into the skin.

RRP:$29.90Stockist: 0433 885 805