- workshop 4 - design and implementation of an online interview tool coordinated by prof. dr....
TRANSCRIPT
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- Workshop 4 -
Design and Implementation of an Online Interview Tool
Coordinated by Prof. Dr. Albrecht Fortenbacher
and Prof. Dr. Jürgen Sieck
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Live voting
Please fill in the questionnaires!
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Dividing the tasks…
• “The Event Management” Team
• “The IT” Team
• “The Questionnaire” Team
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The Event Management Team
Design and produce an adv. campaign
Organize the lottery
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Eleni
Mary
Ausra
Maria
Rudolf
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The IT Team
Online tool
Database and network
Design the results
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Enrico
BenyAlex
EileenBene Roman
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The Questionnaire Team
Design the questions
Analyze the results
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Marta
Simon
Meike
Andrea
Clemens
Thanks to Ausra for photographing
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Goals of the workshop
• Use the Internet in a marketing study
• Work in a multicultural team
• Develop language skills
• Real company simulation
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Goals of the survey
• Satisfaction feedback about the IP
• What to improve next year?
• Apply new technologies to a Marketing study
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The Event Management Team
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Communication techniques
• Logo• How we prepared the annoucement/ Advertisement?
- Time- Place
- Motivation (lottery)• Designed the Announcement / Advertisement
- Created a combination of 3 suggestion of advertisement
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The campaign• Chose a way of advertising
- printed 100 flyers- put the advertisement to the projector during break of presentation- visited every workshops and gave a advertisement to participiants of IP program
More than 80% participation!
• Lottery - 3 prizes
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The IT Team
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Installation of our own server
• establishing an independent infrastructure
• everything we needed was: – a Laptop– Wireless LAN Accesspoint– XAMPP for Apple
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Basic Decision
• a basic decision had to be made– write our own program or– use existing software
• OpenSurveypilot– Web based OpenSource Software
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Working with exisiting software
• advantages– convenient– faster implementation– wide range of possibilities
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Working with exisiting software
• disadvantages– difficult to install– almost no documentation– database with really bad layout (88 tables and
still rising)
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Introducing OpenSurveypilot
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Evaluation
• Overview of possible survey elements– dropdown menu– free text fields– question matrix– check boxes– radio buttons
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HTML statistics
• plain HTML not really beautiful
• not convincing
• hard to understand
• static view– Decision to make graphical statistics
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Different graphical analysis
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Using data from the database
DB data.php index.phpread include
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Advantages of using Flash
• charts and graphs from dynamic data
• animated charts
• vector graphics
• simple and flexible customization of charts
• compatibility warranted– ubiquity of Flash Player in Europe: 98.7 %
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Pie Charts
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Single Bars
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Multi Bars
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The Questionnaire Team
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• Find goals• Dividing IPs into target groups• Formulate questions• Communicate with the ITs and the Eventies• Deciding which results will be published
What did we do actually?
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• Different points of view• Not all ideas could be implemented
Challenges (not to say problems)
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Let´s have a look at the results!
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The workshop conclusions
• Meeting of 2 study-branches
• Internet made survey process more effective
• Communication campaign very helpful in such a short time
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Thank you for your attention!!!
Next step: The live voting results!