---Writing (an advertisement)

By Xiu Xiao hong

Communication Workshop

Dog walker

dog walker

Save time & energy

What is it called?

What can you use it?

Where can you use it?

What is it made of?

What are

its advantages?

How much does it cost?

What can you get it?

K9 dogwalker

to exercise your dog

at home

plastic

light, easy & con-venient to take on holiday, not expensive

£39.99

Cantek Products

Important words and phrasescontact truly textbook disk replace rhyme be made of amazing reliable convenient

Important sentences

1.Here is the perfect solution to all your problems.2.The dogwalker has a reliable electric motor plus a small computer. 3.The dogwalker isn’t expensive either. 4.It is a bargain at only￡ 39.99.

Suppose you have a dog,after reading the advertisement,wouldyou like to buy it?Why or why not?

Layout

1.Title:

2. The problem and the solutionWhat problems does the gadget solve?

What does it do?

3.The advantagesGive information about the design\uses\materials\convenience\etc .

Do you ever feel tired when your…..?

Here is…. The K9 exercises your dog…

Save Time and Energy

4.The price\How you can get it?

It is made of … modern design.The dogwalker has… a small computer.

The dogwalker isn’t espensive either.…(the last paragraphy)

Aims:

1. Have a virtual tourism to Sydney.How to write an

advertisement?

How to write an advertisementLayout1.Title:

Save Time and Energy

2. 正文：开头使用祈使句或疑问句（省略式），以吸引消费者的注意力 , 如本课中的 “ Do you …?” ， “ Does your dog…?”,“Is your dog…?” 三个一般疑问句的使用。

3. 用一些简单的句式介绍商品的基本信息及其他内容。

Brand name ： It’s a ..., They are ..., This is a ... with ...,Here is…Function ： It can ...Material ： It’s made from / of ...Advantages ： The advantages are ...Price ： excellent value at, special offer, a bargain at, cost only ...Selling places ： contact us at, phone, email us at, write to, address

4. 适当使用形容词或修饰性词语，以增加商品对消费者的吸引力。如： favorite, fun-filled, fantastic, smart, lovely, advanced, attractive, reliable,useful, handsome, easy (to use),exciting...Adverb: very, really, quite, not very, extremely, incredibly …Linking:also,too,either,plus… 5. 将这些信息连接成文，再从整体上检查一遍，加以润色。

书面表达请根据下面提供的信息， 以 CD Player 为题，写一段广告，词数 100 左右 .1. 本店有各种不同型号的 CD 播放器可供顾客选择。2. CD 播放器质量高，设计美观，便于携带。3. 顾客可利用播放器在任何地方，如在上学路上、床上等，欣赏音乐，学习外语等。它特别适合学生学习外语使用。4. 在本月底以前购买播放器的，可享受 5% 的折扣。参考词汇 : suitable adj. 适合的 be of high quality 质量高的

Useful VocabularyExpressions:Here is the perfect solution to all yourproblems.You can use the …toIt is made of…It is good quality…It is a bargain at only…It is excellent value at…

Adjectives:amazing, attractive, automatic, brilliant,cheap, compact, convenient, durable, easy(to use),exciting, fantastic, modern,usefulperfect, reliable, relaxing

Material: glass,gold,metal,nylon,plastic,silver,woodObjects: bracelet,camera,computer,headphones, electric motor,earrings, stereo system

Checking

Content: Is your advertisement convincing?Can you add any useful information about it? Can you add any adjictives to describe your product?