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Customers are the lifeblood of your business. Without them, your award-winning Angus burgers, tail wag-inducing dog treats, or runway-worthy haircuts wouldn’t be possible. But a customer who only visits once won’t help to create a thriving business. What you need are repeat customers. Over 100 years ago, loyalty programs were born and have since become integral to the success of every EXVLQHVV (HFWLYH OR\DOW\ SURJUDPV EULQJ FXVWRPHUV EDFN PRUH RIWHQ DQG OHDG WR KLJKHU SURȴWV EXW PDQ\ small businesses have failed to graduate from paper punch cards to Loyalty 2.0 digital programs. Digital Loyalty Programs Paper Punch Cards -vs-

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Page 1: 0,' +1234' 5%,6.€¦ · one card or smartphone app works at all businesses within the network. Now instead of KDYLQJ LQGLYLGXDO SXQFK FDUGV IRU WKH VDORQ SL]]D SODFH DQG ORFDO FRQYHQLHQFH

Customers are the lifeblood of your business. Without them, your award-winning Angus burgers,

tail wag-inducing dog treats, or runway-worthy haircuts wouldn’t be possible. But a customer who

only visits once won’t help to create a thriving business. What you need are repeat customers.

Over 100 years ago, loyalty programs were born and have since become integral to the success of every EXVLQHVV���(HFWLYH�OR\DOW\�SURJUDPV�EULQJ�FXVWRPHUV�EDFN�PRUH�RIWHQ�DQG�OHDG�WR�KLJKHU�SURȴWV��EXW�PDQ\�small businesses have failed to graduate from paper

punch cards to Loyalty 2.0 digital programs.

Digital

Loyalty

Programs Paper

Punch

Cards

-vs-

Page 2: 0,' +1234' 5%,6.€¦ · one card or smartphone app works at all businesses within the network. Now instead of KDYLQJ LQGLYLGXDO SXQFK FDUGV IRU WKH VDORQ SL]]D SODFH DQG ORFDO FRQYHQLHQFH

Ditch The Paper Punch Cards! 7 Ways Digital Loyalty Programs Reign Supreme

COMMUNICATION

ACTIONALBLE INSIGHTS

SOCIAL MEDIA INTEGRATION

AWARENESS

UNIVERSAL

CUSTOMIZATION & ENGAGEMENT

FRAUD

COMMUNICATION.

Paper punch cards communicate through paper. Digital loyalty programs communicate

WKURXJK�HPDLOV�DQG�PRELOH�DSSOLFDWLRQV���7KLV�PHDQV�ZKHQ�\RXȇUH�RHULQJ�D�QHZ�VSHFLDO��FKDQJLQJ�\RXU�EXVLQHVV�KRXUV��RU�KDYH�RWKHU�LPSRUWDQW�DQQRXQFHPHQWV��\RX�can

HHFWLYHO\�UHDFK�\RXU�FXVWRPHUV�WKURXJK�\RXU�GLJLWDO�SURJUDP� This connection is

DOVR�XVHIXO�IRU�UH�HQJDJLQJ�FXVWRPHUV�ZKR�KDYHQȇW�YLVLWHG�\RXU�EXVLQHVV�LQ�D�ORQJ�WLPH��

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ACTIONABLE INSIGHTS.

You use data�WR�PDNH�HYHU\�GHFLVLRQ�VR�ZK\�shouldn’t you expect the same from your

OR\DOW\�SURJUDP"�'LJLWDO�OR\DOW\�SURJUDPV��DV�RSSRVHG�WR�SDSHU�SXQFK�FDUGV��DUH�DEOH�WR�SURYLGH�SRZHUIXO�GDWD�DQG�FXVWRPHU�LQVLJKWV���*RRG�OR\DOW\�SURJUDPV�SURYLGH�LQVLJKWV�RQ�FXVWRPHU�GHPRJUDSKLFV��YLVLW�IUHTXHQF\��EXV\�DQG�VORZ�SHULRGV��HWF���7KH�EHVW�OR\DOW\�SURJUDPV�DOORZ�\RX�WR�OHYHUDJH�this information. Imagine if your loyalty

program showed you that Thursday

DIWHUQRRQV�DUH�DOZD\V�VORZ��EXW�WKDW�\RX�FRXOG�RHU�GRXEOH�OR\DOW\�SRLQWV�IRU�YLVLWV�during those hours. <RX�FDQ�LQFUHDVH�FXVWRPHU�WUDɝF�GXULQJ�WUDGLWLRQDOO\�VORZ�SHULRGV�DQG�KHOS�MXVWLI\�WKH�RYHUKHDG�� These are the types of insights and actions

%HOO\ȇV�SODWIRUP�HQDEOHV��ZLWK�EXVLQHVVHV�seeing upwards of 80% increases in

FXVWRPHU�WUDɝF�IURP�FDPSDLJQV�

SOCIAL MEDIA INTEGRATION.

&DUYLQJ�RXW a social media presence for your

business is a necessity for getting ahead of

the competition. When your customers are

H[FLWHG�DERXW�\RXU�EXVLQHVV��LW�VKRXOG�EH�HDV\�IRU�WKHP�WR�VKDUH�LW�ZLWK�WKHLU�QHWZRUNV��and it shouldn’t require solicitation from you

or your employees. In a recent Facebook

VWXG\������RI�SHRSOH�Ȋ/LNHȋ�EXVLQHVVHV�RQ�Facebook (1)��DQG�WKHVH�)DQV�DUH���WLPHV�PRUH�YDOXDEOH�WKDQ�DYHUDJH�FXVWRPHUV�������ΖQ�IDFW����)DFHERRN�Ȋ/LNHȋ�FDQ�OHDG�WR������YLHZV�RI�that business’s page by a Fan’s friends (3). The

right digital loyalty program will continuously

increase your social presence without any

HPSOR\HH�LQYROYHPHQW�

2I�3HRSOH�/LNH�%XVLQHVVHV�2Q

)DFHERRN

THESE FANS ARE

More Valuable Than

Average Customers.

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���������81Ζ9(56$/��&RQVXPHUV�DUH�HQUROOHG�LQ�PRUH�OR\DOW\�SURJUDPV�WKDQ�HYHU��7KH�DYHUDJH�KRXVHKROG�LV�VLJQHG�XS�IRU����SURJUDPV��EXW�RQO\�DFWLYHO\�SDUWLFLSDWHV�LQ���RI�WKHP�(4)���:DOOHWV��JORYH�ER[HV��DQG�MXQN�GUDZHUV�DFURVV�WKH�FRXQWU\�DUH�ȴOOHG�ZLWK�OR\DOW\�FDUGV�WKDW�FRQVXPHUV�KDYH�HYHU\�LQWHQWLRQ�RI�XVLQJ�EXW�ȵDW�RXW�IRUJHW�DERXW���7KH�EHQHȴW�RI�D�XQLYHUVDO�OR\DOW\�SURJUDP�LV�WKDW�one card or smartphone app works at all businesses within the network. Now instead of

KDYLQJ�LQGLYLGXDO�SXQFK�FDUGV�IRU�WKH�VDORQ��SL]]D�SODFH�DQG�ORFDO�FRQYHQLHQFH�VWRUH��D�customer only needs one card or smartphone app. When the pet store across the street

MRLQV�WKH�VDPH�XQLYHUVDO�OR\DOW\�QHWZRUN��FRQVXPHUV�FDQ�LPPHGLDWHO\�XVH�WKHLU�H[LVWLQJ�FDUG�DSS�WR�HDUQ�SRLQWV��ΖQ�%HOO\ȇV�FDVH��QHZ�EXVLQHVVHV�SOXJ�LQWR�D�QHWZRUN�ZLWK�PLOOLRQV�RI�existing members from day one. <RXU�GLJLWDO�OR\DOW\�SURJUDPȇV�UHDFK�DQG�UHFRJQLWLRQ�DUH�SRZHUIXO�IURP�WKH�PRPHQW�\RX�WXUQ�LW�RQ�

AWARENESS.

No matter how DSSHDOLQJ�RU�JHQHURXV��LI�\RXU�FXVWRPHUV�GRQȇW�NQRZ�\RXU�OR\DOW\�SURJUDP�H[LVWV��LW�ZRQȇW�EH�VXFFHVVIXO���3XQFK�FDUGV�DUH�HDV\�WR�VWDFN�QH[W�WR�\RXU�326��but customers often don’t notice them without an employee speaking up and pointing them

RXW���'LJLWDO�OR\DOW\�SURJUDPV��VXFK�DV�%HOO\��OHYHUDJH�DQ�H\H�FDWFKLQJ�WDEOHW�DW�WKH�326�WKDW�LQVWDQWO\�JUDEV�\RXU�FXVWRPHUVȇ�DWWHQWLRQ���7KH�WDEOHW�LV�FXVWRPL]HG�WR�\RXU�EXVLQHVV�DQG�walks customers through the loyalty experience without any prompting from you or

your employees.

Page 5: 0,' +1234' 5%,6.€¦ · one card or smartphone app works at all businesses within the network. Now instead of KDYLQJ LQGLYLGXDO SXQFK FDUGV IRU WKH VDORQ SL]]D SODFH DQG ORFDO FRQYHQLHQFH

CUSTOMIZATION& ENGAGEMENT .

Most paper punch cards�RHU�RQO\�RQH�UHZDUG�XSRQ�UHDFKLQJ�;�QXPEHU�RI�YLVLWV��

Free sandwich DIWHU����YLVLWV�� )UHH�KDLU�FXW�DIWHU����YLVLWV�� )UHH�ȴVK�WDFR�DIWHU����YLVLWV�

Although these rewards may appeal to

VRPH�FXVWRPHUV��WKH\�ZRQȇW�DSSHDO�WR�DOO��For many customers it will take more than

JHWWLQJ�WKHLU���WK�ȴVK�WDFR�RU����FDVK�EDFN�on their credit card statement. Digital loyalty

platforms enable you to WDLORU�\RXU�SURJUDP�WR�\RXU�EXVLQHVVȇV�XQLTXH�SHUVRQDOLW\��JRRGV�DQG�VHUYLFHV��DQG�FOLHQWHOH���

One may assume that customers will always

FKRRVH�FDVK�RYHU�UHZDUGV��KRZHYHU�VWXGLHV�KDYH�VKRZQ�WKDW�FXVWRPHUV�SUHIHU�VRPHWKLQJ�ȆVSHFLDOȇ��DV�GHVFULEHG�E\�WKH�EHORZ�IUHTXHQW�ȵ\HU�PLOHV�VWXG\�

“You would think that if people wHUH�RHUHG�PRQH\�DQG�PLOHV��WKH\�ZRXOG�DOZD\V�WDNH�WKH�PRQH\��EXW�D�ORW�RI�SHRSOH�ZDQW�WKH�PLOHV�LQVWHDG�ȋ�'Uª]H�VD\V��Ȋ7KHLU�IHHOLQJ�LV��Ȇ0RQH\�LV�RQO\�PRQH\��DQG�LI�Ζ�WDNH�PRQH\�LQVWHDG�RI�PLOHV��ΖȇOO�MXVW�XVH�WKH�PRQH\�WR�SD\�D�ELOO�ȇ�7KHUHȇV�QRWKLQJ�VSHFLDO�DERXW�SD\LQJ�D�ELOO��%XW�ZKHQ�WKH\�WDNH�IUHTXHQW�ȴOHU�PLOHV�DV�D�UHZDUG�LQVWHDG�RI�FDVK��WKH\�ZLOO�XVH�WKHP�WR�WDNH�WULSV��DQG�WKDW�JLYHV�WKHP�PHPRULHV��7KDW�PDNHV�WKH�PLOHV�VSHFLDO�ȋ�����

FRAUD.

Paper punch cards�FDQȇW�RHU�WUDFNLQJ�capabilities and therefore expose stores to

internal fraud when employees add

extra punches or stamps to customer cards.

Customers can also cheat the system. Big

brands such as Subway and Cold Stone

Creamery terminated their paper loyalty

programs after customers duplicated paper

reward cards and stamps using their home

computers (6). 'LJLWDO�OR\DOW\�SURJUDPV�SURWHFW�EXVLQHVVHV�ZLWK�VHFXULW\�IHDWXUHV

OLNH�SURSULHWDU\�FDUGV��WHFKQRORJ\�DSSV�DQG�DFFHVVLEOH�SURJUDP�DFWLYLW\�

Your best customers don’t want a free

sandwich. They want to connect and engage

with your business. Engagement turns your

FXVWRPHUV�LQWR�ȊEUDQG�DGYRFDWHVȋ�Ȃ�D�WHDP�WKDW�SURPRWHV�\RXU�EXVLQHVV�DW�QR�DGGLWLRQDO�FRVW�WR�\RX���

Digital programs allow you to create unique

rewards your customers can only get at

\RXU�EXVLQHVV���)RU�H[DPSOH��RQH�RI�%HOO\ȇV�VDQGZLFK�VKRSV�RHUV�D�UHZDUG�WR�FUHDWH�and name a sandwich. When that reward is

UHGHHPHG��LWȇV�XVXDOO\�RQH�RI�WKH�EHVW�VHOOLQJ�sandwiches the following week because the

FXVWRPHU�ZKR�FUHDWHG�LW�WHOOV�WKHLU�IULHQGV��HPDLOV�WKHLU�FRZRUNHUV��DQG�EUDJV�DERXW�LW�on Facebook. Simple word of mouth from a

loyal customer leads to incremental

FXVWRPHU�WUDɝF�ZKLOH�VLPXOWDQHRXVO\�establishing deeper relationships…

without costing you a buck!

Page 6: 0,' +1234' 5%,6.€¦ · one card or smartphone app works at all businesses within the network. Now instead of KDYLQJ LQGLYLGXDO SXQFK FDUGV IRU WKH VDORQ SL]]D SODFH DQG ORFDO FRQYHQLHQFH

3DJH�������(1) Source: Corkery, Colleen. “What Motivates People to “Like” or “Unlike” Brands on Facebook.” VR Marketing Blog. N.p., 14 Nov.

2012. Web. <http://www.verticalresponse.com/blog/what-motivates-people-to-like-or-unlike-brands-on-facebook/>. (2) Source: Hicks,

Scott. “The Power of ‘LIKE’: How Your Business Will Be Better In A Connected World.” Facebook MENA. 15 Sept. 2012. (3) Source: Hicks,

Scott. “The Power of ‘LIKE’: How Your Business Will Be Better In A Connected World.” Facebook MENA. 15 Sept. 2012. 3DJH�������(4) Source:

%HUU\��-H��Ȋ%XONLQJ�8S��7KH������&2//248<�/R\DOW\�&HQVXV�ȋ�&ROORTX\��������/R\DOW\�2QH�5HVHDUFK�*URXS����2FW���������KWWS���ZZZ�FROORTX\�FRP�ȴOHV������&2//248<�&HQVXV�7DON�:KLWH�3DSHU�SGI!������3DJH�������(5) Source: “The Lowdown on Customer Loyalty Programs: Which Are

WKH�0RVW�(HFWLYH�DQG�:K\�ȋ�.QRZOHGJH:KDUWRQ�7KH�/RZGRZQ�RQ�&XVWRPHU�/R\DOW\�3URJUDPV�:KLFK�$UH�WKH�0RVW�(HFWLYH�DQG�:K\�&RP-

ments. N.p., 6 Sept. 2006. Web. <https://knowledge.wharton.upenn.edu/article/the-lowdown-on-customer-loyalty-programs-which-are-the-

PRVW�HHFWLYH�DQG�ZK\�!������������6RXUFH��2JOHV��-DFRE��Ȋ)UDXG�6LQNV�6XEZD\ȇV�6XE�&OXE�ȋ�:LUHG�FRP��&RQGH�1DVW�'LJLWDO�����6HSW��������:HE���KWWS���ZZZ�ZLUHG�FRP�WHFKEL]�PHGLD�QHZV��������������!�

Belly gives you the tools you need to engage and retain

your customers.���7KDWȇV�/R\DOW\��

6R�HPSW\�\RXU�ZDOOHW��FOHDU�RXW�WKH�JORYH�ER[��GXPS�RXW�WKH�MXQN�drawer and send those paper punch cards to the nearest

recycling facility.�'LJLWDO�OR\DOW\�LV�WDNLQJ�RYHU�

bellycard.com bellycard @bellycard L26�$QGULRG

Want to Learn More? �(PDLO�JHWLQIR#EHOO\FDUG�FRP�RU�FDOO��������������